Recently, major domestic and international events such as the 2024 FINA Diving World Cup, the 2023-2024 Chinese Men's Basketball Professional League (CBA) regular season, the Asian Badminton Championships, and the 2024 World Table Tennis Professional League (WTT) Championship have been in full swing, attracting countless viewers to watch through China Central Radio and Television.
2024 FINA Diving World Cup: The Chinese team won the gold, and the audience size of the finals exceeded 120 million
On April 19, in the 2024 FINA Diving World Cup Finals in Xi'an, Shaanxi, the Chinese combination Chen Yuxi/Quan Hongchan won the women's double 10-meter platform championship. According to CSM data, the 2024 FINA Diving World Cup Finals has more than 120 million viewers on the main sports channel, sports event channel, and Olympic channel, and the audience share of the women's double 10-meter platform final is as high as 5.12%.
2023-2024 CBA regular season: fully release event resources, with a cumulative audience of 4.098 billion
According to the characteristics of this season's CBA regular season rounds, high attention, and strong topicality, the main station fully conveys the passion of basketball through multi-platform arrangement, multi-layout presentation, and multi-form communication. The cumulative audience of the CBA broadcast of sports channels, sports event channels and Olympic channels reached 4.098 billion. CBA regular season related reports have been viewed 215 million times on the new media of "CCTV Sports".
Asian Badminton Championships: The highest viewership share is 2.84%, with a cumulative audience of 78.97 million
The 2024 Asian Badminton Championships held from April 9 to 14 will be held on the main line of the national badminton team's efforts to compete for the full quota of the Olympic Games, and carefully designed a multi-channel and cross-platform broadcast broadcast plan, with 30 live broadcasts of games and award ceremonies on sports channels, sports event channels, and Olympic channels, with a total duration of 1,643 minutes, the highest rating share of 2.84%, and a cumulative audience of 78.97 million.
World Table Tennis Federation Championships: The ratings are over 1%, and the viewership share is over 8%
Through the careful design of the broadcast plan and the reasonable arrangement of the live broadcast window, the main station showed the top players of the 2024 World Table Tennis Professional League (WTT) Championship round by round, and at the same time made full use of event packaging, graphic subtitles and other means to convey information such as schedule, match situation, player information, and broadcast preview. The highest rating of a single event reached 1.09%, the highest rating share reached 8.76%, and the cumulative audience reached 468 million.
With the help of the strong sports communication strength of the main station, the passion for watching the sports in the big year of sports will continue to be ignited, and the value of sports marketing of the main station will also be fully exploded. On April 17, on the occasion of the 100-day countdown to the opening of the Paris Olympic Games, the main station released the 2024 Paris Olympic Games financial media communication service plan, and fully announced the 2024 Paris Olympic Games broadcast reporting plan and innovative financial media programs. As the main broadcaster and the international media with the most bids for the broadcast of the Paris Olympic Games, the main station will work closely with more brands to create more sports communication miracles!