"Core Viewpoints"
Pull the emotional value of users, and break the circle strongly to empower the hot sales of terminals in the New Year.
Text: Bu Dong
Editor-in-charge|Slow breeze
The New Year is approaching, and Tailing, the world's pioneer of long-range electric vehicles, has once again struck hard.
On January 26th, Tailing joined hands with CCTV5/CCTV5+ to invite you to watch the top sports events of the new year, learn every moment of burning love, and start the energy of the New Year!
In recent years, the sports ecology has obviously reshaped the public perception at the level of reaching media and social cognition, and with the breaking of the circle of the Hangzhou Asian Games, "sports" has gradually become an important carrier of necessities and emotional expression in public life, just like film and television dramas.
2024 is another "Olympic year". At the beginning of the year, Tailing quickly seized the C position of the topic of sports marketing in the industry, actively broke through the circle of development in the interaction with users with "sports events" as the medium, and used the top CCTV sports platform as the carrier to jointly explore and go to the new value of sports marketing in 2024!
Deepen the integrated ecology of "business" and "sales".
"Sales" is the potential energy of the brand, and "sales" is the sales breakthrough of the brand. Under the drastic changes in content forms and consumption channels, Tailing keeps pace with the times, actively approaches consumer groups, explores the limitations of traditional advertising and marketing, seizes the popular sports track, and uses CCTV's authoritative media as the communication highland to link users' emotional value and achieve efficient transformation from sales to sales.
Tailing electric car
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Electric vehicle observers believe that Tailing chose to cooperate with CCTV sports channel for two purposes: first, to use CCTV's high-quality sports resources to seize users in the holiday entertainment period, arouse national attention, and bring high exposure to the brand;
At present, Tailing is simultaneously carrying out the New Year activity with the theme of ""Coming from the South to the North to Grab Tailing, Twenty Years of Thanksgiving and Gifts" at the 3W+ terminal across the country, taking advantage of the hot topic of CCTV's New Year's drama, and impacting the sales of New Year's goods in the channel with the original Spring Festival IP "Huoyan Festival", and the brand popularity continues to rise. Now CCTV Sports has been increased again to further stimulate the release of the brand's potential energy, empower the terminal, improve the user entry rate and repurchase rate during the Spring Festival, and promote and deepen the brand's "marketing integration".
Penetrate and penetrate the emotional value of users
The passion, enthusiasm and sense of identity of sports are the "panacea" that links users' emotions, and while watching sports events, it can improve the awareness and goodwill of the brand, and can subtly enhance the mental influence of the brand products.
Tailing hard and wide dominate the entire Spring Festival sports events of CCTV Sports Channel, swimming, women's basketball, snooker, table tennis, etc., these are all sports that the audience likes to see, as well as the 14th National Winter Games, which is the focus of the whole network, especially after this year's Harbin tourism is popular, winter projects are more and more popular among young people. Tailing aims at the timing and attacks accurately, forming a wave of strong association with users.
During the Hangzhou Asian Games, Tailing joined hands with the brand's global spokesperson Wang Yibo to frequently go out of the circle, and every time the Chinese Asian Games athletes won a gold, Wang Yibo would appear in the same frame with the Tailing long-range electric vehicle, such an innovative form of communication, received countless likes and humorous comments from users, and had a strong sense of interaction, which fully mobilized the emotions of users. It is foreseeable that with the natural popularity during the Spring Festival, the strong alliance between Tailing and CCTV will also break through user sentiment again and bring value contribution to the increase in sales of terminals.
Promote high-quality marketing communications in the industry
In the past two years, driven by the head brand with Tailing as the example, the creativity of electric two-wheelers in brand marketing content and form has continued, attracting the attention of many "outside the circle" people and continuing to deeply affect more user circles.
Tailing electric car
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Electric vehicle observers believe that Tailing's current round of communication will continue to maintain a high state of heat, promoting the development of the entire industry in the direction of high-quality marketing and promotion activities in 2024. Especially with the recovery of national sports enthusiasm, Tailing has found a new growth path in the field of sports marketing, reshaped the new way of brand and user link, and provided the industry with a new model for innovating sports marketing gameplay and empowering sports traffic growth.
Summary:
The Spring Festival is approaching, and Tailing will appreciate the major sports events of the New Year together, enjoy the scientific and technological charm of long-range electric vehicles, this wave of marketing actions of Tailing will continue to ferment, bringing visible traffic dividends and potential energy value to the terminal sales of the Spring Festival stalls, and in 2024, run further with Tailing.