Since 2003, for 15 consecutive years, the No. 1 document of the Central Committee has focused on agriculture, rural areas and farmers, and the 17th and 18th National Congresses have also put forward the development ideas of urban-rural integration and urban-rural integration, which have played an important role in promoting rural development and increasing farmers' incomes.
However, in order to truly make the countryside rich, it is far from enough to rely on the support of national policies, and the countryside must realize its own hematopoiesis in order to achieve sustainable development.
Lujia Village, a beautiful rural boutique demonstration village, the country's first family farm agglomeration area. "Opening the door is the garden, the whole village is a scenic spot" is a new model of China's beautiful countryside. It has attracted deputy state and ministerial leaders to criticize and inspect criminals.
In just 5 years, it has transformed from a poor mountain village in Anji County, Huzhou City, into a wealth creation star village reported by CCTV's "Economic Half Hour". On October 1, 2017, the Lujia Village Tourist Area, known as "Angelus Home", will officially open to the public. The beauty transmutation is at first sight.
First, how did Lujia Village break through and innovate?
1. Start with the available resources in the village
There are many homesteads, collective construction land, idle land, mountain forests and other resources in the village, and through land circulation, land resources will be turned into capital, attracting more foreign enterprise industrial and commercial funds into the countryside. At present, Lujia has introduced nearly 2 billion yuan of foreign industrial and commercial capital.
2. Breakthrough from village planning and planning
How to make the beautiful countryside into a beautiful economy? It is necessary to use materials such as old houses, rivers, fruit forests, and vegetable gardens in the living village, rather than copying and copying urbanization.
It is necessary to sort out according to the original context of the village, plan new industries, introduce new ideas, let more young people return to the village, organically combine planning and operation, and let the beautiful countryside produce a beautiful economy.
It is necessary to innovate industrial planning and design, create a reasonable rural spatial pattern, industrial structure, production mode and way of life, promote the harmonious coexistence of rural people and nature, and let more people fall in love with the countryside. Therefore, at that time, Lujia Village spent 3 million yuan to ask the design company to carry out village environmental planning, industrial planning and tourism planning for the entire village.
3. Make a breakthrough in industrial integration and innovation
The construction and development of beautiful villages are inseparable from the support of the industry. Coincidentally, in 2013, the No. 1 Central Document proposed the concept of "family farm", so Lujia Village proposed the concept of building a family farm gathering area to build eighteen differentiated farms in the whole village, including the 600 million yuan investment of the flower farm.
At the same time, we focus on the integrated development of the first, second and third industries, and are cooperating with the Zhejiang Academy of Agricultural Sciences to build its own agricultural high-tech industrial park.
Isolated agricultural planting will not enhance the added value of the land, the development of creative agriculture, the countryside into paradise, the village into a tourist attraction, can greatly improve the income of the land!
Isolated processing and production also does not increase the added value of the product. To make production labor more enjoyable, to make processing and production more experiential, it will enhance the value of the product. Souvenirs and other souvenirs can be developed to expand popularity and form complementary benefits.
4. Adhere to the market orientation as the main body
Lujia Village adheres to the principle of market leadership and enterprise as the main body, takes the road of marketization, and sets up an operating company to focus on the management and marketing publicity of scenic spots.
Through the market-oriented mechanism, the farm develops different types, different levels and different scales of rural tourism products that are suitable for it, and the leisure projects in each farm are organically combined into several tourism lines.
Tourism and leisure projects can integrate rural sightseeing, recreation, leisure, sports, experience, vacation, conference, pension, residence and other tourism functions to create a unique "pastoral comprehensive leisure tourism", such as fishing, fruit and vegetable picking, agricultural experience and other projects.
In the specific development, according to their specific conditions, focus on creating one or more of these functions, forming their own unique tourism projects, so as to promote the development of the entire region.
5. "Company + Village + Family Farm" model
The "company + village + family farm" model makes farmland into farms, small villages into scenic spots, and villagers into shareholders!
"Whoops" – with the crisp whistle sound, the "Arua House" sightseeing train slowly moves with tourists. The narrow railroad tracks stretched out into the distance, deep and shallow green, more poetic and dazzling in the sun.
The small train passed through it, stringing together the green Lingzhi Farm, Bamboo Garden Farm, Peach Blossom Farm, Vegetable Farm, Dendrobium Farm...
Small train in Lujia Village, Anji County, Zhejiang Province
With the model of "company + village + family farm", Lujia Village has launched the construction of the country's first family farm agglomeration area and demonstration area, and presented the unique charm of the beautiful rural pastoral complex "with agriculture and animal husbandry, scenery and beauty, mountains and water, and each with its own characteristics" to the world. In 2016, the per capita net income of the village reached 32,850 yuan, and the total assets of the village collective exceeded 100 million yuan.
Lujia Village can have today's achievements, thanks to its pioneering family farm cluster model, that is, the use of more than 4,000 acres of low hills and gentle slopes in the village, the construction of 18 unique family farms, through social investment to attract external capital and professional institutions to invest and operate, bringing prosperity to rural tourism, driving villagers to increase their income and become rich.
Second, Lujia Village to create a model interpretation
So, how is the family farm cluster model in Lujia Village built? What is unique about this model? Let's interpret them one by one.
1. Top-level design
In order to build a beautiful countryside and develop a family farm, Lujia Village did not hesitate to invest 3 million yuan and hire a high-end professional team to plan and design the whole village in accordance with the standards of 4A-level scenic spots.
The 18 family farms set up in the early stage are divided according to the regional functions, and their respective areas, styles, locations, functions, etc. are tailored. This includes a core farm, located in the central village, and the remaining 17 farms are scattered around the perimeter.
The 18 farms are mainly based on wild camellia, special wild goats, vegetable orchards, green seedlings, medicinal materials and other industries, and none of them are duplicated, which is the characteristic of the family farm in Lujia Village. In addition, a 4.5-kilometer sightseeing line around the village was designed, stringing scattered farms into a line and making it a whole.
2. Organizational structure
Lujia Village adopts the organizational operation mode of "company + village + family farm", and jointly invests with Anji Zhejiang North Lingfeng Tourism Co., Ltd. to establish Anji Local Agricultural Development Co., Ltd. and Anji Zhejiang North Lingfeng Tourism Co., Ltd. Lujia Branch, the former is responsible for connecting tourist reception places, transportation systems, custom streets, 18 family farms and other major places, and the latter uses years of experience and customer sources to do a good job in marketing publicity.
Later, Anji Local Vocational Skills Training Co., Ltd. was established to provide training in rural tourism for Lujia villagers, village cadres, entrepreneurs and employees. All three companies are collectively owned by Lujiacun collectives with 49% of the shares and tourism companies with 51% of the shares.
At the level of investment and operation of the farm, Lujia Village introduces external capital to carry out project investment and operation management of the farm. More than 1 billion yuan of industrial and commercial capital has been invested in these family farms.
3. Rationalization of the benefit distribution mechanism
Lujia Village has established a complete set of benefit distribution mechanisms, so that village collectives, tourism companies, family farmers and villagers can get corresponding benefits from it, mobilizing the enthusiasm of all parties.
Lujia Village has established a cooperative dividend sharing mechanism, in which the village collective, the tourism company, and the family farmer distribute the benefits in accordance with the agreed proportion, and the villagers then enjoy dividends from the village collective.
Third, the case enlightenment
The family farm cluster in Lujia Village is a bold innovation in the mode of leisure agriculture and rural tourism, especially for the development of leisure agriculture and rural tourism under the leadership of large agricultural parks or village collectives, which has important reference significance.
First of all, it adopts the method of crowdfunding, with the help of socialization, breaks through the bottleneck of funds and talents, and realizes the aggregation of resource assets and funds.
Second, it solves the problem of the unity of planning and the differentiation of positioning. Beautiful countryside, planning first. As early as 2013, Lujia Village launched the design of the development blueprint, and the prototype of 18 farms has jumped on the paper.
Third, the creation of the ecosystem and the win-win cooperation mechanism of multiple parties have played a key role. Lujia Village pays attention to the construction of the ecological circle, 18 farms are not isolated existence, around it, distributed by the villagers independently operated farms, homestays, agricultural and sideline products, to provide supporting services for the farm.
In addition, the village has also built a unified tourist information center, a style street, a 10-kilometer greenway and a 4.5-kilometer village railway track, providing tourists with convenient and diversified choices. At the level of marketing promotion, a tourism company was set up in the village for unified publicity; at the level of talent training, a local vocational training company was established. These forces provide a strong guarantee for the settled enterprises and entrepreneurs.
Of course, the family farm cluster model in Lujia Village has its specific living environment and soil, such as better natural resource endowments, low hilly and gentle slope terrain suitable for the development of rural tourism, more concentrated land, better infrastructure, and higher appearance (as early as 2011, it cost more than 17 million yuan to successfully create a beautiful rural boutique village), and these resource conditions laid a good foundation for the construction of family farm clusters.
Rural revitalization strategy, Lujia Village is providing the most cutting-edge ideas and directions for China's rural revitalization with its own continuous practice. We advocate rural life and develop a new rural life into the common pursuit of all citizens.
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