When it comes to safety, the majority of car fans can always think of the three words "Volvo". The so-called "development history of Volvo is the history of car safety". Unfortunately, the old driver also had a day of rollover.
On November 30 last year, a Volvo XC90 plug-in hybrid in Nanjing exploded. A week later, a Volvo S90 T8 in Chengdu "spontaneously combusted.". In March 2020, Volvo recalled more than 150,000 V60s and V90s due to the failure of the automatic emergency system; in July of the same year, more than 240,000 vehicle models were recalled due to safety hazards in seat belts; in September, more than 130,000 XC60s were recalled due to safety hazards in the front windshield wipers; in August last year, more than 400 S60 and S90 were recalled due to design defects; in October last year, some XC90 and S90 were recalled due to design defects; and in November, due to safety hazards, some XC90 and S90 were recalled. Recalled more than 7,000 imported models.
In overseas markets, Volvo has also repeatedly hovered at the end of the J.D.Power vehicle reliability research ranking in recent years. In other words, the collapse of foreign friends' faith in Volvo may come sooner than we did.
Now, how to continue to tell the "safety story" has become a difficult problem in front of Volvo. Just as the so-called story is not enough, the boss comes to make it up. Previously, Volvo released a marketing video of 7 XC60s stacked on top of each other. In the video, Yuan Xiaolin, president of Volvo Asia Pacific, sits in the XC60 at the bottom, leisurely video talking to Geely Chairman Li Shufu, while the upper part is under the pressure of nearly 13 tons imposed by six XC60s. As soon as the advertisement came out, it really surprised many people.
Soon after, Yuan Xiaolin repeated the same trick, staged his own hanging XC40 roof, and shouted "only constantly evolving safety, can make technology more imaginative" drama.
As a car company boss who advertises with his life, Yuan Xiaolin's spirit is worthy of praise. But think about it, when a car company needs to rely on "gimmicks", is it time to be plagued by ills? However, Volvo's safety story can continue to be told, and can the safety of the vehicle be the same as before?