On April 2, under the background of oil prices becoming a hot word on the Internet, Auchan Automobile fired the first shot of oil replenishment in the industry, taking the lead in launching 60 million liters of oil supplement benefits, helping oil prices return to the 7 yuan era. During April, consumers order Auchan X5 to enjoy 2000 yuan cash oil card, order Auchan X7 PLUS to enjoy 4000 yuan cash oil card, and every weekend have the opportunity to draw 10,000 yuan cash oil supplement, the earlier the booking, the more chances of the lottery, the greater the probability of winning!
In addition, consumers can also pay attention to Auchan Auto's online cloud group purchase, participate in the live broadcast room 5.5 yuan / 7.7 yuan second kill 1000 yuan cash fuel card and other additional benefits, win more oil supplements, to achieve refueling freedom.
Take the purchase of Auchan X5 as an example, the fuel consumption of 100 kilometers is 6L, if you drive 20,000 kilometers a year, the No. 92 oil is 8.7 yuan per liter, the total annual fuel cost is 10,440 yuan. After obtaining the 2000 yuan oil card, the actual expenditure is 8440 yuan, and the actual expenditure per liter of oil is 8440/1200 = 7.03 yuan, completely returning to the era of oil price of 7 yuan.
If the new owner is a little luckier and draws 10,000 yuan in cash oil supplements, it will not only return to the era of 7 yuan oil prices, but the equivalent of a year's fuel costs to Let Auchan car package, think about it is stimulating.
Not only in the oil price of real money and silver subsidies to users, in the car purchase policy, Auchan Automobile also brought 3 car purchase gifts, including financial discounts up to 7200 yuan, replacement subsidies up to 4000 yuan, and 5 years of basic traffic free and other benefits, so that users down payment, monthly payment, car use throughout the whole process are stress-free, 0 anxiety.
Customer-oriented, service innovation practice brand concept
All along, Auchan auto marketing has been known for being good at innovation, dare to break the game, dare to go out of the circle, dare to fire the first shot in the industry, what makes Auchan Auto so confident?
Confidence first comes from the support of the majority of users. In 2021, Auchan Automobile's annual sales volume was close to 230,000 units, an increase of 49% year-on-year, ranking among the top 10 chinese brands in terms of sales. Among them, the sales volume of Auchan X7 by the end of 2021 exceeded 210,000 units, and the sales volume of Auchan X5 exceeded 130,000 units by the end of 2021, and the double-explosive products were deeply loved by consumers.
The confidence also comes from the innovative genes of Auchan Automobile that dares to be the first. From the industry's first "double insurance and double exemption" policy, to the industry's first respect for membership system will run the service through the whole life cycle of "selection, purchase, use, repair and exchange"; from inviting 100 users to walk into the Great Hall of the People and participate in the Auchan X7 listing conference, to each station "super tester" is personally verified by users every inch of strict quality of the product... As long as it is beneficial to the user, Auchan Automobile is always willing to be the first to do it.
The confidence comes from Auchan Automobile's persistence in the "customer-led" brand concept. Auchan Automobile has always taken "maximizing user value" as the source point of all actions, anxious for customers, thinking about what customers think, doing what customers need, willing to invest real money and silver for customer needs, pay practical actions, and see practical results.
Adhere to the theory of double the value and create popular products
This is true of doing marketing, and it is even more true of doing products. Auchan Automobile adheres to the value pursuit of "the value provided to customers is twice the cost paid by customers", and has created a series of popular products with high value and high reputation, which are favored by consumers.
"High-performance intelligent control of the United States SUV" Auchan X7 PLUS continues the explosive characteristics of Auchan X7, the new natural aesthetic design is eye-catching, Blue Whale's new generation NE1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission is born for driving, intelligent configuration is fully advanced, wide space leading the same level, can be called a must-have for family travel.
"Super Sense New Sports SUV" Auchan X5 was born for the extreme, with track mode, no wheat on-board KTV, face recognition, clairvoyant downwind ear "four peer unique" and 0.30Cd ultra-low wind resistance, a new Blue Whale NE1.5T engine, a new plastic light design concept, 40 decibels idle working conditions, equipped with Qualcomm Snapdragon 8-core car chip OnStyle3.0 intelligent ecosystem "five peer leaders", setting a new benchmark for the value of 100,000 mainstream SUVs.
There is also the first "automotive robot" Auchan Z6 equipped with a smart happy cockpit, with a speedy, fun, open OnStyle5.0 intelligent car operating system, as well as the industry's first intelligent outside voice control, remote valet automatic parking, integrated adaptive cruise system, three-in-one super paddle and other high-tech configurations, breaking the perceptual boundary, linking infinite scenes, giving happiness more imagination, and making the car a third living space outside the work and family scenes, giving people unlimited expectations.
The launch of Auchan Automobile's 60 million liters of oil supplement, facing the needs of consumers, allows oil prices to return to the 7 yuan era, which is undoubtedly a real benefit for people who have the intention of buying a car, and it is worth grasping well.
At the same time, this is also another vivid practice of Auchan Automobile's "customer-led" brand concept. Grasp the product with the left hand to create a series of high-quality cars; grasp the service with the right hand, launch a series of intimate policies; let the user's sense of value satisfaction always exceed the user's own expectations, which is the biggest secret of auchan brand appeal in recent years.