China Publishing tells the chinese story to the world

From April 5 to 7, the 2022 London Book Fair will host a physical offline exhibition at the Olympia Exhibition Centre in London, UK. The London Book Fair has always been one of the most important platforms for the Chinese publishing industry to export copyright to the outside world, and this year coincides with the 50th anniversary of the establishment of ambassadorial diplomatic relations between China and the UK, taking this opportunity to further promote exchanges and cooperation between All walks of life in China and the UK, especially in the field of publishing, and has become one of the topics of common concern in the industry.

The London Book Fair is one of the most active publishing industry exhibitions in the global copyright trade and the most influential book industry exhibition in English-speaking countries. It is significant to present and promote books on the platform of the London Book Fair. Over the past 50 years, exchanges and cooperation between China and the UK in the fields of economy and trade, finance, energy, science and technology, education, culture and tourism have deepened and deepened. China has become Britain's third largest trading partner. At the same time, as China's international influence continues to deepen, more Westerners are eager to understand China's past and present from telling the story of Chinese civilization and contemporary China, and better understand China. Under the guidance and deployment of the Central Propaganda Department, China Publishing participated in the exhibition in a combination of online and offline ways, responding to the concerns of overseas markets about China, promoting the publishing cooperation and copyright export between Chinese publishing units and overseas counterparts, and making good use of the international stage of the London Book Fair to tell Chinese stories and spread Chinese voices.

It is understood that in this year's book fair, more than 60 Chinese publishing units will exhibit about 500 kinds of 1,000 high-quality publications through the 60 square meters of China Publishing Joint Booth with the theme of "Reading China". At the same time, we will actively carry out online book display, copyright negotiation and key book publicity activities.

Due to the COVID-19 pandemic, the London Book Fair has cancelled physical exhibitions for two consecutive years. After the resumption of offline exhibition this year, more than 860 publishing institutions in 56 countries and regions have registered to participate in the exhibition, including publishing units in the United States, Canada, France, Germany, Italy, Spain, China, Turkey and other countries will participate in the offline exhibition. Several countries will appear as in the form of joint booths as in previous editions. The 480 seats at the International Copyright Center have been sold out in advance.

Hundreds of Chinese-themed books were exhibited

For participating in this year's book fair, Chinese publishing units have selected a number of excellent theme books in English for on-site display, including "Xi Jinping on Governing the Country", "Zhijiang New Language", "On Persisting in Promoting the Construction of a Community with a Shared Future for Mankind", "Xi Jinping on the Belt and Road", "Xi Jinping Telling Stories" and other important works of General Secretary Xi Jinping and related books, introducing the governing concepts and values of Chinese leaders to the international community. The Chinese side will focus on displaying themed books celebrating the 100th anniversary of the founding of the Communist Party of China, including "A Brief History of the Communist Party of China", "70 Years of New China", "Tinder - Searching for the Road to China's Rejuvenation" and other excellent works. In addition, the Chinese side will also focus on displaying representative works that reflect the latest achievements in the mainland's contemporary economic and social development, academic research and literary creation, including masterpieces by famous artists such as "Digital Interpretation of China", "Xiaokang China" and "Interpretation of China Economy".

In addition to the theme books, the China Publishing Joint Booth will also focus on the display of social sciences, traditional culture, literature, children's (English version) display and copyright key books, opening a window for international peers and overseas readers to understand China.

In addition, some of the high-quality books participating in the offline exhibition will also be displayed and promoted on the website of the Mainland Embassy in the UK and the "Reading China" special page on the official website of the London Book Fair, and the overseas book industry will write a book profile that is more in line with the needs of local readers, creating a never-ending book copyright display platform for the mainland's fine books, and continuously promoting China's good books to go abroad and enter the overseas market.

Nearly 20 online and offline activities were exciting

During this year's London Book Fair, Chinese publishing units will hold nearly 20 rich and diverse activities online and offline.

Focusing on the hot topics of common concern at home and abroad, exhibitors invited experts to conduct discussions and share the latest insights and insights. The high-level face-to-face event of China-UK Publishing jointly organized by Zhongtu Company and China Youth International invited a number of high-level Chinese and foreign book industry officials to connect by video link to conduct exchanges and dialogues on how to carry out publishing cooperation and jointly contribute to global scientific and technological innovation in the context of the epidemic. Chinese Min University Press took the opportunity to publish the "China Perspective" series of books it authorized by Lautledge Press to invite Chinese and British experts to discuss the countermeasures to global climate change. To commemorate the 50th anniversary of the establishment of diplomatic relations between China and the UK, The Chinese World magazine under the Commercial Press will release a video of "Face to Face with Chinese and Foreign Editors", inviting Chinese and foreign writers, editors and translators to discuss the good books on Chinese themes published in China and the UK in the past 50 years, and the impact of Chinese writers' works on overseas publishing circles.

A series of new Chinese books will be released in the form of an online video. In terms of themes, China Book Import & Export (Group) Co., Ltd. held the English edition of "China and the Community of Shared Future for Mankind: Exploring Common Values and Goals" and the theme forum to discuss the topic of building a community with a shared future for mankind. Traditional Chinese culture, medical achievements and literary masterpieces will also be displayed on the website of the London Book Fair through video, including the micro-documentary "The Great Wall Through Time and Space" released by the China Encyclopedia Publishing House, which will spread China's excellent culture to the world. Guangdong Science and Technology Publishing House held "Lingnan Traditional Natural Moxibustion Therapy Essentials", "Rejection of Alzheimer's Disease", "Perfect Skin Care Complete Book" and other new book recommendation activities, inviting medical experts to explain the medical principles and therapies of diseases, providing new ideas for human beings to defeat diseases. Guangdong Science and Technology Press will hold a book promotion meeting for the English edition of the "Understanding Chinese Plants" series to explore the diversity and vulnerability of Chinese plants and study the contribution and significance of Chinese plants to the world. Jiangxi People's Publishing House invited the author of "Pipa Wai" to meet with readers and share their creative experience. Shandong Literature and Art Publishing House released a short promotional video for the authors of "The Wandering Earth" and "Mirror", in which Liu Cixin introduced the content of the original book, the process of adapting picture books and the significance of reading science fiction works.

In addition, Chinese publishing units have also actively contacted overseas publishers to hold online copyright business negotiations before, during and after book fairs to further promote their respective book copyright exports.

The reporter believes that the London Book Fair is a rare opportunity, and Chinese publishing units have overcome various difficulties caused by the epidemic, actively prepared to exhibit books, prepared various online and offline activities, and hoped to further display the image and strength of Chinese publishing, and highlight the confidence and efforts to breathe with foreign publishing circles, share fate, and overcome difficulties together.

(Reporter Li Zengqi)

(Guangming Daily)