Porsche is a brand of volkswagen, in the minds of many people, Porsche positioning is higher than BBA, simply from the price can also be seen, one or two hundred thousand can buy BBA, one or two hundred thousand can not buy Porsche, because the cheapest Porsche is also five or six hundred thousand, and it is not counted as an option. Ask you a question, how much do you think Porsche's car tag is worth? Volkswagen Touareg has a say in this issue.
Volkswagen Touareg: Porsche's car logo is worth hundreds of thousands, see clearly, oh, not hundreds of thousands, but hundreds of thousands. At this moment, some people may say, do you think it is Rolls-Royce? How can a Porsche logo be so expensive? In fact, if you think about the problem from another angle, you can understand why Porsche's car logo is worth hundreds of thousands.
There are always people who say that the Porsche Macan is the Audi Q5 with a shell, and the Porsche Cayenne is the Touareg with a shell, which is not wrong at all. Open the engine compartment of the Porsche Cayenne and then open the engine compartment of the Volkswagen Touareg and you will find that it is almost exactly the same, seriously, remove the bonnet and the two cars can be used interchangeably, and tightly sewn together. Although it is the same platform model, the sales volume is not the same.
Data show: 2017-2021, Porsche Cayenne in the Chinese mainland sales of 132457, Volkswagen Touareg is 76473 vehicles, you read it correctly, Volkswagen Touareg sales are far less than Porsche Cayenne, say good cost performance? You know, the price of these two cars is completely different, and the difference is not generally large.
Porsche Cayenne's guidance price ranges from 913,000 to 2.438 million, volkswagen Touareg is 59.18-84.58 million, for fairness, we all take the 2022 3.0T comparison, the 2022 Volkswagen Touareg 3.0T The guidance price of the classic sports suit of the tsi Sharp Edition is 743,800, the guidance price of the 2022 Porsche Cayenne 3.0T Platinum Edition is 1.018 million, the horsepower of the two cars is exactly the same, the torque is the same, the gearbox is 8-speed hand-to-hand, and the Touareg is faster than the Cayenne, in the case of the same mechanical performance, the difference between the two cars is as much as 270,000, and the Volkswagen Touareg can be discounted, the Porsche Cayenne is to be equipped with a price increase, so the price difference is not more than 200,000.
The material of the shell is the same, the mechanical properties are the same, the biggest gap is the car logo, driving out gives people a different feeling, the impression is not the same, so the cost performance in front of the brand is nothing. Don't think that the rich people are like this, many ordinary people are the same, the performance of the Maribao XL is much higher than that of the same level of the same price model, but the sales are far less than the Camry and Passat, which is the magic of the logo.