Since the beginning of this year, the price of gasoline that has risen continuously has far exceeded the affordability of consumers. In the process of the latest oil price increase, there was no expected decline but another price increase. Take the oil price in Chongqing as an example: according to the 92 gasoline 8.79 yuan per liter, 95 gasoline 9.29 per liter calculation, each full tank of oil cost about 100 yuan more than the same period last year, a month down only the cost of work travel will increase by 400 yuan - 600 yuan.
Therefore, for the working class, how to save costs in the era of oil prices of 9 yuan is the primary problem of the car-owning people and those who are preparing to become the car-owning people. So the question is, in the era of domestic oil prices of 9 yuan, how should consumers maximize the value of their cars?
Is it reliable to buy an electric car in the era of high oil prices?
Under the trend of global electrification, if you follow the conventional practice, it is the most cost-effective to buy a pure electric vehicle. Because pure trams only use electricity and do not burn oil, they can save a lot of travel costs.
However, for consumers who are planning to buy a car this year, it is in response to the old saying that "the roof leaks in the overnight rain", because at the same time as the price of oil rises, the price of electric vehicles has also risen, and the momentum is more fierce.
It is understood that the current increase in high-end pure electric vehicles ranges from 20,000 yuan to 30,000 yuan, and the increase in high-end electric vehicle models is 10,000-20,000 yuan, which is a small electric vehicle that has previously taken the low price as an advantage, and has basically risen by 4,000-10,000 yuan in this round of price increase storm.
It is estimated that the difference in the price of these electric vehicles after the price increase can at least add a year of fuel to an ordinary family car. Therefore, the crazy price increase of electric vehicles has also made many friends who originally planned to start electric vehicles daunted.
Before the fuel price continued to rise, after the cost of electric vehicles continues to increase, how do consumers choose? A few days ago, a more conscientious car company, in view of the problem of increasing the cost of consumer travel, took the lead in firing the first shot of the industry's oil replenishment, which is Auchan Automobile. Through the oil replenishment activities launched by Auchan Automobile, it may tell us that this way is not lacking in the face of rising oil prices, and car companies should set an example.
How to help oil prices return to the 7 yuan era
This time, Auchan Automobile launched 60 million liters of oil supplement benefits, which was jokingly called "with the strength of a family, to help oil prices return to the 7 yuan era".
It is understood that throughout April, as long as consumers order Auchan X5 to enjoy 2,000 yuan cash oil card, under the order of Auchan X7PLUS to enjoy 4,000 yuan cash oil card, and every weekend there is a chance to draw 10,000 yuan of cash oil supplement, the earlier the booking, the more opportunities for the lottery, the greater the probability of winning.
In addition, consumers can also pay attention to Auchan Auto's online cloud group purchase, participate in the live broadcast room 5.5 yuan / 7.7 yuan seconds to kill 1000 yuan cash fuel card and other extra benefits, to win more oil supplements.
Here to buy Auchan X5 as an example, if you drive 20,000 kilometers a year, 100 kilometers of fuel consumption of 6L, plus No. 92 oil per liter of 8.79 yuan, then a year of fuel costs total 10548 yuan. After obtaining the 2000 yuan oil card, the actual expenditure of consumers is 8548 yuan, which means that the actual cost per liter of oil is more than 7 yuan.
Of course, if the new owner is a little luckier and draws 10,000 yuan in cash oil supplements, it will not only return to the era of 7 yuan oil prices, but the equivalent of one year's fuel costs to Let Auchan car package. For car owners who only drive in the city on weekdays and can't drive 10,000 kilometers a year, such a tempting oil supplement is equivalent to two or three years without spending money on fuel, and it is cost-effective to think about it.
In addition to subsidizing users with real money and silver in oil prices, Auchan Automobile also brings 3 car purchase gifts in the car purchase policy, including financial discounts up to 7200 yuan, replacement subsidies up to 4000 yuan, and 5 years of basic traffic free and other benefits, so that users have no pressure, zero anxiety in the whole process of down payment, monthly payment, and car use.
Witness the strength of the brand under the heavy rise
I have to say that although Auchan Automobile has not been independent from Changan Automobile for a long time, its outstanding performance is impressive. After this price increase, Auchan Automobile's strength and reputation in the automotive circle will also be further enhanced.
First of all, in terms of sales, in 2021, Auchan Automobile's annual sales volume was close to 230,000 units, an increase of 49% year-on-year, ranking among the top 10 chinese brand sales. Among them, the sales volume of Auchan X7 by the end of 2021 exceeded 210,000 units, and the sales volume of Auchan X5 exceeded 130,000 units by the end of 2021, and the double-explosive products were deeply loved by consumers.
Secondly, in terms of products, Auchan covers the mid-to-high-end model market with its rich product line. Not only is there the Auchan X7 PLUS, which is known for its "high-performance intelligent control damei SUV", its strong power, intelligent configuration are fully advanced, and the wide space is leading the same level, which can be called a must-have product for family travel.
In addition, Auchan X5 with track mode, no wheat on-board KTV, face recognition, clairvoyant downwind ear "four peer unique" and 0.30Cd ultra-low wind resistance, the new Blue Whale NE1.5T engine, a new plastic light design concept, 40 decibels idle working conditions, equipped with Qualcomm Snapdragon 8-core car machine chip OnStyle3.0 intelligent ecosystem "five similar leading", set a new benchmark for the value of 100,000 mainstream SUVs.
It is also worth mentioning that the first "automotive robot" Auchan Z6 equipped with a smart happy cockpit has a high-speed, extremely interesting and open OnStyle5.0 intelligent car operating system, as well as the industry's first intelligent out-of-car voice control, remote valet automatic parking, integrated adaptive cruise system, three-in-one super paddle and other high-tech configurations, creating a new milestone in China's automotive intelligence.
Of course, as a strong car company, Auchan Automobile not only impresses consumers with excellent product strength and wins the market initiative, but also as a user-centered enterprise, Auchan Automobile has always focused on "maximizing user value". In response to the rise in oil prices, manufacturers directly take out real money and silver, so that consumers choose Auchan Automobile not only worry-free but also save money.
In the view of "Playing Car Emperor", if the market is a scale, then the conscience of car companies can be seen through this price increase. For example, Auchan Automobile not only carefully creates high-value, high-reputation popular boutiques, but also willing to pay costs and pay, so that the maximum value of users can be fully realized.
The value pursuit of "the value provided to customers is twice the cost paid by customers" that Auchan Automobile has been resolutely practicing may be an important reason for its growth against the trend in recent years and the continuous rise of brand and reputation.