After a new round of domestic refined oil price adjustment, 95# gasoline has entered the "9 yuan era", and rising oil prices have become a hot topic. For a time, "I can't afford to drive a car", "92 full of debts, 95 full of bankruptcy, 98 full of three generations of repayment", "my car is drinking 9 yuan of oil, and I am eating 4 yuan of breakfast".......All kinds of familiar paragraphs Behind the ridicule, there is a hidden consumer's refueling anxiety and helpless self-deprecation.
In the face of rising oil prices, the attractiveness of new energy vehicles has increased significantly. "I can't afford to refuel, I can't afford to drive a car, so I'm thinking about selling a fuel car and buying an electric car." However, the weather is unpredictable, new energy vehicles but because of the increase in the cost of lithium batteries, the price of vehicles has been two or even three rounds of continuous increases this year.
Therefore, it is also unrealistic compared to changing cars. How to reduce the cost of customer cars is a consensus, Auchan Automobile has always been practicing "customer-oriented", anxious for customers' needs, thinking about what customers think, doing what customers need, and at this time has not disappointed car owners.
On April 2, Deng Zhitao, executive deputy general manager of Auchan Automobile and general manager of the sales company, announced that Auchan Automobile took the lead in launching 60 million liters of oil supplement benefits in April, helping oil prices return to the 7 yuan era and firing the first shot in the industry.
Compared with some car companies in the gimmick, calculate the fuel consumption and calculate the endurance, there is no doubt that the oil replenishment of Auchan Automobile is more really thick. Specifically, in April, you can enjoy 2,000 yuan and 4,000 yuan cash oil cards for Auchan X5 and X7 PLUS, respectively, and have the opportunity to draw 10,000 yuan of cash oil supplements and other online benefits every weekend.
Buying a car directly to refuel the fuel card can reduce the burden of consumers' car use. So, what is the concept of 2000 yuan oil card? Auchan Automobile to calculate an account, to Auchan X5 as an example, the official 100 km fuel consumption of 6L, if a year to drive 20,000 km, No. 92 oil per liter of 8.7 yuan, then a year of fuel costs total 10440 yuan.
Choose Auchan X5 to get 2000 yuan oil card, equivalent to the actual expenditure of only 8440 yuan, the actual cost per liter of oil 8440 / 1200 = 7.03 yuan, so the calculation of the oil price of oil in a year will return to the 7 yuan era. In addition, there is a lottery of 10,000 yuan of cash oil supplements, and if there is a win, the oil cost of one year is equivalent to all contracted by Auchan.
All along, the marketing of Auchan Automobile has dared to go out of the circle, from waiting for car red envelopes to oil supplements, each time directly hit the consumer's pain point demand, it has played a miracle effect of stimulating consumer demand and impressing consumers. Auchan always takes "maximizing user value" as the starting point, is willing to invest real money and silver for customer needs, and pays practical actions to see practical results. While truly bringing benefits to users, it can also increase customer stickiness, thereby improving customer reputation and satisfaction.
Of course, doing marketing is so, doing products is even more so, and good marketing is based on high-value products. Auchan Shuanghong model in 2021 to harvest nearly 230,000 units of sales, an increase of 49% year-on-year, ranked in the top 10 Sales of Chinese brands, can be said to be a model of high-value products. Grasp the product with the left hand to create a series of high-quality cars; grasp the service with the right hand and launch a series of intimate policies, which is also the biggest secret of the steady upward appeal of the Auchan brand.
Among them, Auchan X7 PLUS continues the new natural aesthetic design, Blue Whale's new generation NE1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission is leading the same level, which is a must-have for family travel, and the sales volume of the whole series exceeds 210,000 units by the end of 2021.
The Auchan X5 model, which focuses on sports SUVs, with track mode, wheat-free on-board KTV, face recognition, clairvoyant tailwind ear "four peer-specific" and the new Blue Whale NE1.5T engine, equipped with Qualcomm Snapdragon 8-core car chip OnStyle3.0 intelligent ecosystem "five similar leaders", by the end of 2021, Auchan X5 sales exceeded 130,000 units, setting a new benchmark for the value of 100,000 mainstream SUVs.
In the future, Auchan also has the first "automotive robot" Auchan Z6 equipped with a smart happy cockpit, with a high-speed, extremely interesting, open OnStyle5.0 intelligent car operating system, as well as the industry's first intelligent out-of-car voice control, remote valet automatic parking, and other high-tech configurations.
Giving 60 million liters of oil supplements to high-value products, facing the pain points of consumers, and returning oil prices to the 7 yuan era, for consumers who have the intention of buying a car, it is undoubtedly a wave of tangible benefits, which is worth grasping well. Allowing users to gain more happiness and satisfaction while harvesting high-value, good word-of-mouth products is also another vivid practice of Auchan Automobile's "customer-led" brand concept.