Many homestay owners have sighed that "at the beginning of building a big house in the mountains, the years were too quiet to be good, and the next year, I found that there was no pool to receive orders; after another year, there must be hot springs, and it seems that the death is not so miserable in the winter off-season." In the long run, the money earned in the previous year will have to be subsidized to the next year's transformation. The impact of the epidemic has made the homestay owners reflect: if it is only to "please" consumers, it will be a bottomless pit, which is not what the homestay should look like.
Homestays are originally small but beautiful, personalized products, and people are initially willing to spend almost the same price to live in homestays because of the "spiritual" comfort, they want to meet interesting people and encounter interesting things. Instead of hardware rolling, it's better to go back to the original intention – although the word "initial heart" has long been used badly.
"Art residency" is being used by more and more homestay owners.
The Artist in Residence (AIR) program originated overseas. With the development of social economy and the deepening of the pursuit of culture and art, it has gradually attracted attention in China.
Tang Guodong, a partner of Dale Nobu, has made a rural community called "Nature and" in The village of Jinshanping, Qiandao Lake, which is less than 5,000 square meters, and there is also an "Artist Residency Program" where eligible artists can apply for 2-8 weeks of on-site creation.
The 6th Black Truffle Awards were shortlisted for Nature & Thousand Island Lake
Artist residency is hotter than expected, and so far there are many art forms such as music, photography, painting, and multimedia. In Tang Guodong's view, nature is not a single homestay, art residency is only part of the content, providing artists with food and accommodation equivalent to brand fees, on the contrary, residency can bring new resources and traffic to it.
And more importantly, after years of exploration in the countryside, Tang Guodong believes that it is not feasible to talk about rural revitalization in the countryside, and you need to bring new things to the countryside.
Screenwriter Zhang Xia and Xiang YeSheng (Dale No no Yezi brand) HuanglongDao collaborated on an art residency project of "Visiting The Land", which is not complicated in form, inviting 12 artists a year to live on the island for two weeks, through their perspective, to deepen and explore the island. Positioned as a "Micro Humanities Documentary Start-up Content Team", the visiting trip shows the artist's residency in the form of text and video.
In the past year, writers Ning Yuan, Jie Chen, painter Li Zhongmao, writer Bao Huiyi, musician Chang Jing, publisher Peng Lun and other people from all walks of life have come to be invited, because of the particularity of the island, the residency has become uncontrollable. When Chang Jing was stationed, he encountered a fifteen-level strong typhoon, lost power and disconnected the network, and under unexpected and difficult conditions, he composed a song "New Battle Typhoon"; Zhang Di, a flute player who stayed at the same time, edited a video of the images they took during their stay on the island to remember the special residence experience of "rain inside and outside the house, ghosts crying wolves howling and fighting typhoons".
"The Huanglong Island Literature and Art Residency Program will be a cordial, friendly and open platform that will bring diverse exchanges to the local island village culture and be a recorder of the times of rural revitalization." This is Zhang Xia's annotation for the visit.
When Zhang Xia was traveling to visit the city, Sun Yingying, the founder of Momo, asked her, "Why don't you cooperate with me?" Zhang Xia honestly told Sun Yingying: "You are a single homestay, you can't afford the cost."
Sun Yingying has been thinking about this matter, and finally last year (September 2021), the art residency project was launched, which is an art touring exhibition called "No Harm".
The 6th Black Truffle Awards TOP100 was shortlisted for Momono
Different from the visit to the land, Momono's artist residency does not have too high video record appeal, for Sun Yingying, "if you do not pursue art residency must form an occupancy rate and income transformation, I think the cost is controllable and affordable." "Moreover, after it was really done, the government also gave some subsidies."
Art connecting the countryside is an interesting thing for Sun Yingying in itself. Utilitarian points say that more attention can be paid and more resources can be poured into the snowball; from the heart, through the artist's residency and local creation, give more fun to the old people in the village and the guests of Momono, and the bragging capital that lives here.
For example, the villagers' art exhibition is to take the villagers to paint in the village, and for Sun Yingying, it is nothing more than buying some simple tools, more time and communication costs. But for the villagers, their paintings can be converted into agricultural product packaging, sales increased by 15%, receiving a commission; guests who experienced the artist's creative process were surprised, and tourists could punch in the village. "In the future, Momo is not just a big stone bridge", Sun Yingying feels that the artistic residency is a win-win, but also the cultivation of products.
If calculated according to time, the rural resort industry has completely experienced the impact of the epidemic for 2 years, from the beginning of panic, freshness, and then gradually groping for a way out, to find a way out under the normalization of the epidemic.
It's not a good road, but there must be hope.
(Image from the overnight platform)
Editor-in-charge: Wu Min