In 2018, with a group of "Tangyuan sister" national style expressions, Ao Luojia swept the country and even overseas, and it was red and messy. Let many people know and remember this chubby, confident and funny, "Tang Dynasty" Chongqing girl wearing Hanfu. As a result, she has also won the titles of CCTV's "Praise China" 2018 Annual Network Positive Energy, Ali Creation Festival's 2018 "World's First Creation", Chongqing Red Man, Dunhuang Mural Music and Dance Special Cultural Volunteer and so on.
Photo courtesy of Ao Luojia
As an "internet celebrity" who once spread all over the country, in the past two years, under the double blow of the epidemic and plagiarism, Ao Luojia's business has plummeted, and now he rents a leaky warehouse and still insists on originality.
On March 27, 2020, Ao Luojia's hand-painted design pattern was the same as the pattern that was finally presented on the clothing.
On March 27, 2020, at Chaotianmen Gate in Chongqing, Ao Luojia was discussing the cutting of the buttons on Hanfu with merchants.
In February 2022, the contestants of Liyi Huaxia took a group photo with Ao Luojia. (Photo courtesy of Ao Luojia)
But she disappeared from the Internet in fact, she is not idle, on the cnki, visiting museums, regaining hand-painted creations, and preparing for the "Dress Huaxia" National Hanfu Competition... Offline, she constantly charged herself, dormant, and waited.
This year, with the further improvement of the epidemic situation and the fire of "Only This Green" in the spring evening, the national tide and national style have once again become the focus of people's discussion, and Hanfu culture has gradually moved from a niche circle to the public vision, and she has rekindled her original confidence.
On March 27, 2020, at Guanyin Bridge in Chongqing, Ao Luojia, dressed in Tang costumes and Hanfu, and modern high-rise buildings formed a strong visual contrast. How to take root and sprout in the modern city, how to take root and blossom in the modern city, this is her thinking, but also her career.
On March 27, 2020, although the ups and downs of the epidemic and plagiarism have risen and fallen in recent years, Ao Luojia remained optimistic and cheerful. This explosive "Qingqiu He Xiaowu" with her original design set a brilliant record of selling 100 pieces in 3 minutes and booking more than 600 pieces in Taobao online store.
On March 27, 2020, at Guanyin Bridge in Chongqing, Ao Luojia was sorting out clothes for young people who came to choose Hanfu. On weekends, Ao Luojia's studio will have guests from time to time, and she will personally take them to choose the most suitable clothes and tell them the origin and culture of these clothes.
On March 27, 2020, Chongqing Shiping Bridge, Ao Luojia shipped in the warehouse for customers all over the country.
Unlike in the past, this time Ao Luojia came prepared. On March 27, 2020, Guanyin Bridge, Chongqing, Ao Luojia recommended Alibaba's original platform to his friends while taking care of his Taobao store and preparing for the new one.
On March 27, 2020, at Guanyin Bridge in Chongqing, Ao Luojia hand-painted Hanfu patterns in his studio. In order to prevent plagiarism, she applied for protection of these works on the Ali original protection platform. At the beginning of the year, she applied to join the Alibaba original protection platform, strengthening the protection of her original works, and the popularity and resources accumulated in offline activities such as "Dress Huaxia" in the past two years have also made her return more confident.
On March 27, 2020, at the Three Gorges Museum in Chongqing, Ao Luojia was photographing a pattern on the bronze that she was very interested in, which was the inspiration for her design.
On March 27, 2020, at the Chongqing Three Gorges Museum, Ao Luojia was visiting an exhibition of Republic of China costumes. Ao Luojia said: "Hanfu is not Han Dynasty clothing, but the costume of the Han people. ”
On March 27, 2020, at Shiping Bridge, Chongqing, Ao Luojia asked for his son's opinion with a newly designed Hanfu in a leaking warehouse. Originality, she says, is a designer's life.
On March 27, 2020, In Chongqing People's Square, Ao Luojia and her son played in Hanfu in the square. Most of these years, she will wear Hanfu out to pass on the culture of Hanfu to everyone around her.
On March 27, 2020, at Shiping Bridge, Chongqing, Ao Luojia and her son played in front of the design studio. In order to be close to home and take care of the children, most of Ao Luojia's work in the past two years has been carried out in this leaky warehouse, although it is simple, she still arranges it with childlike fun.
Recently, Chongqing sister Ao Luojia's Hanfu online store has begun to be new, and a large number of hand-drawn works have been added to the new Hanfu works, making the works more unique and more vital.
"The ancient style represented by the 'Hanfu fever' has become a boom, and behind it is actually the confidence of young people in the new era in traditional Chinese culture, and I will persist in this road and be the inheritor and disseminator of traditional culture." Ao Luojia said.