On April 1, DPCA officially announced that its sales volume in the first quarter of 2022 reached 31,480 vehicles, a cumulative increase of 79% year-on-year, while single-month sales achieved positive year-on-year growth for 16 consecutive months. This is a report card handed over by DPCA for the first battle of 2022 after completing the sales target of 100,000 vehicles ahead of schedule in 2021.
With gratitude to the majority of customers, with the concerted efforts of all employees of DPCA, from January to March 2022, the production and manufacturing of the dual brands of DPCA Automobile went all out to attack the brand marketing hotspots, the emergence of new products in an endless stream, and the heart-warming service continued, achieving good sales results, and also presented a good congratulatory gift for the birthday celebration of the 30th anniversary of the establishment of DPCA.
On the first day of construction in 2022, DPCA will fight for the new year with the attitude of the first battle and the decisive battle. From January to March, all the marketing officers of DPCA Automobile actively rushed to start the year, sprinted to start the year, went out to expand customers, invited activities and other actions continuously, with full enthusiasm and positive state, to meet every intended customer, for the full enthusiasm of the customer to dedicate service. Dongfeng Citroen hotly opened the "Driving spring color meet Versailles" national car friend activity, invited 131X family riders to go to the spring appointment, continue the 131X family wonderful, create more wonderful Versailles moments together, circle a large number of loyal customers and fans; Dongfeng Peugeot is to open a series of "Peugeot My New Year's Flavor" activities and the whole network to recruit all partners, with a "new French" sense of ceremony, strengthen direct interaction with users, enhance user brand participation and satisfaction.
In terms of new products, Dongfeng Citroen and Dongfeng Peugeot have always practiced customer-centricity and encouraged car owners and fans to continue to co-create with the brand. On January 7, Dongfeng Peugeot's new 4008 Creative Edition was listed, the new car is the first user-created model of the Peugeot brand; on January 17, Dongfeng Citroen Versailles C5 X Tiger Year Opener Edition was listed with the "Tiger Label" co-created with customers; on March 11, Dongfeng Citroen 2022 C6 Co-creation Edition was upgraded to provide customers with more car purchase options and 60 periods of ultra-long-term loan financial solutions. On March 28, Dongfeng Fukang ES600, the first pure electric model of the 30th anniversary of Dongfeng Fukang, was launched, aiming at the B-end new energy travel market, and achieving 30,000 customer orders on the market.
In order to allow customers to continue to enjoy high-quality services during the Spring Festival, DPCA and its dealers continue to adhere to the national 4S store Spring Festival without closing, and in 62 high-speed service areas /entrances and exits, for the owner of the car (unlimited brand) to provide free vehicle inspection, free oil replenishment, free tire testing, free "lucky bag" gift package, etc., from January 25 to February 6, the cumulative number of on-site service customers exceeded 10,000 person-times. In 2022, on the basis of leading industry standards, DPCA will once again upgrade the Five Hearts Guardian Action, adding new services such as lifetime warranty of spare parts and free rescue for life (subject to meeting relevant constraints), bringing customers a more convenient and high-quality service experience.
This year marks the 30th anniversary of the founding of DPCA, which is thirty years old, reborn and creates the future. In the next second quarter, DPCA will continue to focus on customers, accelerate the launch of new models and brands, strengthen service optimization and user operation transformation, and continue to create more value for customers.