Yesterday, there was such a hot search on Weibo: Why are today's young people more and more reluctant to change their mobile phones? Thinking about it, I feel that the frequency of people around me is indeed getting lower and lower, why do young people enter this state of low desire? After asking people in the industry, he told me that it was mainly these three points.
Flagship machine prices remain high
Now many manufacturers are making their own high-end mobile phones, and even Xiaomi, which once took the road of cost performance, has also begun its own high-end journey. This also means that the mobile phone market environment will usher in a price increase, the glory Magic4 to the best version of the previous few days, at a price of 10,000 yuan to refresh people's cognition of the price of high-end machines, the era of making friends in 1999 has gone. To be honest, it is also five thousand yuan, more people will be willing to choose to start Apple, plus Apple is now very favorable, a turn on an iPhone12 is also more than three thousand, with three or four years no problem, who is willing to move back to Android's expensive machine?
There are fewer and fewer breakout points
Another important point is that the current mobile phone replacement presents a state of squeezed toothpaste. In the past few years, we can often see drastic changes in mobile phones, such as from buttons to touch screens to full screens, but in recent years, due to limited material technology, smart phones seem to have reached a bottleneck in development. In addition to camera modules and screen resolutions, it seems difficult to tap into the big advances in mobile phones. When a new machine and two years ago mobile phone are difficult to distinguish together, what reason is there to push young people to change the phone?
The overall performance of the phone is improved
In addition to the above two points, "excess performance" is also an important factor for us to slow down the pace of replacement. In addition to the flagship machine, at present, even the thousand-yuan machine can be equipped with the top chip of Snapdragon 888 or Snapdragon 870, which will really not be stuck for three or five years, which will naturally reduce the mobile phone elimination rate. In fact, the overall performance of the mobile phone is improved, which is a good thing for the user, and the students who are too lazy to change the machine do not have to rush to pay attention to the digital market, and lie flat with peace of mind.
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