Recently, the Beiqi Blue Valley annual report released, in 2021, the main revenue of Beiqi Blue Valley was 8.697 billion yuan, up 64.95% year-on-year, of which in the fourth quarter of 2021, the company's single-quarter main revenue was 2.599 billion yuan, up 92.4% year-on-year, and all indications show that the operating indicators of Beiqi Blue Valley have picked up and the upward channel has been opened. Although the current new energy vehicle market situation is very good, but there is still no lack of challenges, what actions have been done behind the recovery of Beiqi Blue Valley operation? What kind of role does the Polar Fox car play?
The reforms forced out gave The Pole Fox the ability to define products
There is an indisputable fact that China's auto market is experiencing major changes that have not been encountered in a hundred years, and future cars and traditional cars are experiencing earth-shaking changes. In 2021, Beiqi Blue Valley continued to transform into high-end manufacturing, the reform efforts were unprecedented, and after experiencing a painful period, Beiqi Blue Valley had the industry's leading high-end manufacturing capabilities, and the reform forced out has achieved initial results.
There is no doubt that one of the core of this series of reforms is The Extreme Fox Automobile, how to control the ability to define products, where is the boundary of automobile intelligence? Since its inception, the Jihu brand has launched a comprehensive electrification development direction with high-end intelligence as the core, determined to promote industry change, which coincides with the future development trend of China's new energy market.
From the end of 2021 to the beginning of this year, Beiqi Blue Valley fully considered market demand, set up a team of 700 people to do consumer identification, including consumer excitement identification, testing and feasibility polishing, around the user definition, scene refinement, and even the product preferences of market segments are within the scope of research, Beiqi Blue Valley product definition capabilities have been greatly improved.
Today's automotive industry must not only have a strategic vision, but also have first-class quality and service, so that the high-end intelligent concept can be landed. With user-centricity, Jihu Automobile fully meets people's future intelligent travel needs with high-quality quality, and provides users with a full-cycle, all-scenario, 365-day pleasant travel experience. In 2021, 6,000 car owners will give Jihu Automobile zero bad evaluation, and use service to undertake the strategic height first, which is a pragmatic and self-confidence.
Automobile marketing is the earliest to be in line with international standards, and the automobile research and development and design will have enough viscosity with users from the initial stage to allow mainstream consumers to participate in future product plans. From this point of view, in the future, Jihu Automobile is likely to become a "dark horse" in the high-end intelligent new energy vehicle market, and it is only a matter of time before Beiqi Blue Valley forms a new round of growth.
The technology that "boiled" out, Jihu made new energy vehicle technology more possible
With the continuous deepening of the "new four modernizations" of automobiles, looking at the world, Chinese brand car companies are through continuous "suffering" at the technical level to achieve "curve overtaking" in the global new energy vehicle market, and Beiqi Blue Valley is one of the silent dedication members.
Based on the domestic, after more than ten years of technical precipitation, the three electric technology further breakthroughs. For example, the industry's first fully redundant architecture electric hardware platform BE21, in the eyes of Beiqi Blue Valley, the hardware foundation is the premise of achieving "software-defined cars"; for example, the electric drive system created by global first-line suppliers such as Siemens, Valeo, and BorgWarner, the CTP moduleless battery developed by the Ningde era, and the solid-state battery research and development project with 1000+km endurance have also made technological breakthroughs, and a series of research and development are being carried out simultaneously...
In 2021, the test equipment of the first and second buildings of the test center of the Beiqi Blue Valley, which cost 2 billion yuan, is enough to support the verification of the new technology, not only the product development efficiency is greatly improved, but also the foundation is built; in addition to the investment in the test center, The Beiqi Blue Valley also continues to invest in platform upgrades and research and development, and this year's research and development investment will double, further enhance product strength, and in 2023, it will be more inclined to the scene and focus on the specific needs of subdivided people.
The huge investment in research and development has made time efficiency and foundation an opportunity point and a competitive point for Jihu Automobile. On this point, Beiqi Blue Valley did not simply use the "take doctrine", but participated in the whole process, with the "belly" of hai na baichuan, the world's best cars and suppliers "pulled" into their "friends group", with the shortest time to "boil" out the strongest technology, in the construction of new energy vehicle technology "moat", Beiqi Blue Valley's approach is also worthy of deep consideration by the whole industry.
At present, this strategy has borne fruit, and the new HI version of The Pole Fox Alpha S jointly developed by Jihu Automobile and Huawei has made the Jihu have the world's top intelligent level.
On the one hand, there is a huge investment, and on the other hand, there is precise cost control. Beiqi Blue Valley has carried out structural adjustment in a big way, focusing on the main business, reducing and stripping the non-main business, and significantly improving the operating efficiency and operating effect of the enterprise; since the second half of last year, Beiqi Blue Valley has simulated the operating body in each sector, forming a closed loop in the cost and development process, so that all employees can form a cost awareness. Procurement, testing, software, etc. can not be less, but also to withstand the pressure of rising raw material prices and supply, based on the user's Polar Fox constantly in the price adjustment and adjustment of equity balance, while timely launch of new product sequences to cope with the complex market environment, the cost control within a reasonable range, the rights and interests to the Extreme Fox users.
From the three electric technology to the product landing, the openness and inclusiveness of Beiqi Blue Valley technology and the trend of Polar Fox's response strategy have made new energy vehicle technology more possible, and also allowed Extreme Fox to quickly occupy the front row of the intelligent automobile industry.
The vitality of the release, product marketing has its own focus
Since the product is mentioned, Jihu Automobile has always had a forward-looking product vein: Alpha S positions a new generation of intelligent luxury pure electric sedan, with aluminum body technology under steel, 708km endurance, hatchback space... The Alpha T is positioned in the all-terrain performance pure electric SUV, the only pure electric adaptive all-terrain four-wheel drive system in China, 4.6s zero hundred acceleration, a variety of driving modes blessing... The product positioning is clear and the selling points are outstanding, especially for young people who know how to drive, which has great appeal.
In the eyes of The Fox, a good car has no absolute standards, it is dynamic and multi-faceted, and rapid expansion of the product range is a top priority. The latest news is that the new HI version of Alpha S is currently actively promoting the batch delivery of customers, and will be more supporting in different cities, selecting the first core cities to take the lead in starting delivery.
When it comes to delivery, Jihu Automobile has long opened the development model of "direct operation + authorization", the purpose is to quickly break through the channel barriers. By the end of February, Jihu had opened 92 stores, and 150 were planned to be built by the end of June, and the number of marketing stores this year will reach 186. It is not difficult to see that 2022 is an important year for the expansion of sales channels of Jihu Automobile, and the business territory of Jihu Automobile in the country has been further expanded. According to the plan, by 2025, the country will cover more than 100 cities and more than 380 marketing service outlets, and the exclusive supercharging station and mobile supercharging service vehicle of Jihu will also be put into operation in large quantities, plus 1114 certified charging stations in 22 cities.
After-sales service on the Pole Fox Car is also very careful, a "warm fox action", so that the winter of the Pole Fox car owners feel infinite warmth - more than 300 times of active door-to-door service, for the user to guide the use of vehicles, the vehicle, battery, motor including 30 free tests, and according to customer needs to optimize and upgrade the software function... Practicing high-end services, from product to delivery, the user's experience has been taken care of meticulously.
In terms of marketing services, Jihu Automobile has broken the rules and regulations of traditional automobile marketing and adopted the form of all-round integrated marketing, which is in line with the preferences of young people.
With innovation in the development model, focusing on user experience in service, and focusing on integration capabilities in marketing, Jihu Automobile provides new ideas for the development of the high-end new energy market.
The recovery of operating indicators in 2021 is very exciting for Beiqi Blue Valley, which is in the transition period of high-end manufacturing, and there is no doubt that Jihu Automobile plays a pivotal and key role.
At present, the new energy automobile industry is still facing huge challenges, the shortage of chips will not be alleviated in the short term, and the repeated epidemics have also profoundly affected consumer enthusiasm. For Jihu Automobile, although relying on the strong strength endorsement of Beiqi Blue Valley, it can quickly occupy the front row of the intelligent industry, but in the face of the treacherous new energy vehicle market, only by continuing to adhere to the co-creation of user products, continuing to increase R & D investment, maintaining high-quality output, and accelerating the landing of more popular products by consumers, can we be invincible in the future fierce competition. This year, Jihu Automobile has set a target of 40,000 vehicles, which will drive the basic recognition of the brand's initial 6,000 consumers to take a key step towards high-quality development.