On March 30, the official account of the game area of Station B issued an announcement that in order to implement the work requirements of "Qinglang • Combat traffic fraud, black public relations, network water army" and "Qinglang • Internet user account operation chaos special rectification action" uniformly deployed by the Cyberspace Administration of the People's Republic of China, and also to create a healthy, green and positive network environment for the majority of users in the game area, Station B will focus on the following six behaviors from the Q2 quarter of 2022, namely:
Acts of publicizing and selling game plug-ins; acts of unpacking, sneaking away, leaking secrets, and other infringements; acts of emotional confrontation, pulling and stepping on and inducing war; acts of network water army and black industry; verbal abuse, personal attacks, and incitement to negative emotions; malicious attacks and false speech
In addition to the chaos that is widely cracked down on by Internet applications such as wars, water troops, and rumors, the biggest highlight in the announcement of the B station is that the targeted point will be to punish the "internal ghosts" behavior.
The announcement pointed out that it will severely crack down on the use of unpacking to obtain infringing pirated manuscripts such as character drawings, real machine displays, and functional systems that have not yet been disclosed in the game.
Emerging in an endless stream, "inner ghosts" harm the interests of both game companies and players
In fact, the phenomenon of unpacking, unpacking and internal ghost leaks has existed for a long time in the game field, such as in the console field" "Super Mario Party", "Far Cry" and other games have suffered from leaks.
In recent years, as the mobile game industry has grown stronger, the internal ghosts have gradually appeared in the field of mobile games, and it is particularly serious in the field of two-dimensional games.
On the one hand, the two-dimensional culture was developed from ACGN, and in the early years, because many games did not support Chinese, there were also a number of Chinese groups that unpacked the game, resulting in some players "getting used to it".
On the other hand, the second dimension itself has a strong UGC culture, coupled with the general relatively young, the legal awareness is relatively weak, so it also led some players to upload and reprint these sneaky and leaked content for the eyeballs.
For example, Mihayou's "Original God" has been harmed by "inner ghosts", players only need to search for "original gods + version number" on the Internet to find a large number of "inner ghosts" to steal the content, objectively speaking, because these contents are widely disseminated, has caused a serious impact on the experience of normal players.
In addition to the more active player group itself, the reason why the problem of internal ghosts and unpacking is so rampant and forbidden, on the other hand, is that the word is sharp, and stealing and leaking information has become a means for some people to illegally obtain benefits.
Last year, GameLook reported the time when Mihayou struck a blow at the "inner ghost", and at that time, some netizens pointed out: "The most that can be done in China is to carry, and the real unpacking is still jumping on Twitter." ”
In fact, many of the sneaking and leaking information of "Original God" do come from some overseas bloggers, and some have even formed a black industrial chain.
After these criminals get the information by unpacking and unpacking, they make these contents into videos little by little, and then upload them to Platforms such as Twitter and YouTube to earn traffic, and finally monetize them through incentives, tips, etc. In a video of a UP owner of station B, there was a ghost webmaster who told this UP that his income was as high as "5 figures", which showed the huge interest chain behind it.
There are even "internal ghosts" who make private servers to make private games for profit by leaking information, as we all know, private servers are not only difficult to guarantee the interests of players, but also for players who do not understand, it is likely to be deceived in them.
It can be seen that unpacking and unpacking behavior not only damages the interests of game companies, but also consumes players' trust in game companies, and even eventually damages the players' own interests, forming a vicious circle, which is why game manufacturers hate "internal ghosts" so much and hate similar behaviors.
Repeated prohibitions, game manufacturers have been fighting for a long time
In the face of the endless problems of internal ghosts and unpacking, game companies are not sitting idly by, and since 2021, a large number of game companies have issued relevant statements, and have launched a long-term "tug-of-war" with "internal ghosts".
For example, on February 20, 2021, the official "Original God" issued a statement saying that in the future, it will increase its efforts to deal with the problem of illegal leaks, continue to crack down on violations in any region and any platform, and never tolerate violators.
At the same time, in September last year, in order to obtain the information of the inner ghost through legal channels and file a lawsuit against it, Mihayou once "7 sued" Station B, which shows the high degree of importance that Mihayou attaches to this matter.
In Tieba and forums, many players appeared to say that they had received a warning from Mihayou, and some said that they regretted it very much and had reached a compensation settlement with Mihayou.
Coincidentally, in addition to Mihayou's "Original God", another well-known two-dimensional game manufacturer, Eagle Point Network, is also plagued by "inner ghosts".
On March 8 this year, Eagle Point officially issued an announcement that it would strictly record and track the illegal acquisition and leakage of trade secrets, and seriously deal with a number of incidents involving the leakage of trade secrets and related personnel.
In the comment area of this announcement, Wan, the operator of "Tomorrow's Ark", also mentioned: "Our company has blocked the path of leakage and tracked down those who illegally obtain and disseminate relevant content." ”
Unpacking, unpacking and other "internal ghost" behaviors not only give domestic game companies a headache, but overseas game companies also scorn the leaks and unpacking behaviors.
On December 6 last year, the well-known two-dimensional game "F/GO" announced in Japanese, English, simplified Chinese, traditional Chinese, Korean and other Chinese language that it would take strict measures against players who unpacked the data and made it public in the future.
In fact, the above cases are only the tip of the iceberg, and many other games such as "Yin and Yang Division" and "White Night Aurora" have issued similar statements to warn of "inner ghosts".
Chasing and blocking, "catching the inner ghost" rose to the platform level
Because it is one of the core gathering places for secondary users, Station B has also become a frequent place for many ghosts to leak secrets and sneak away.
Because such phenomena have been too rampant in recent years, after the announcement of Station B was issued, it quickly triggered discussions inside and outside the station. Most of the players clapped their hands and applauded, hoping that Station B could rectify these behaviors.
In GameLook's view, it is true that the internal ghosts sneak away, unpacking and unpacking are all personal behaviors, and it is difficult to cure the phenomenon of "internal ghosts" from the source, but as a content platform, the standing up of B station has undoubtedly played an important role in helping game companies to combat "internal ghosts".
After all, as a game company, its own work is more focused on the development and operation of games, and it is difficult to completely investigate these violations and illegal contents, and it takes a certain amount of time to protect rights, but the losses caused by leaks are unavoidable.
From the perspective of the platform operator, these violations can obviously be easier to find and kill in the cradle.
At the same time, the video platform such as Station B came forward to rectify, and to a certain extent, blocked the way for the "inner ghost" to obtain traffic, which in turn made it unprofitable, and the "internal ghost" black industry can also play a certain role in cracking down.
Nowadays, more and more game companies and platforms have clearly unpacked and leaked secrets illegally, and perhaps with the joint efforts of many parties, the era of rampant "internal ghosts" will eventually pass.
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GameLook Daily Game Industry Report
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