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From the suspension of service to the official announcement of the "resurrection", "Cloud Dress Feather" took only forty days.
On February 20th, I mentioned its suspension in the daily B newspaper. At that time, the outside world really did not have any expectations for this matter, and one of the thousands of stops was commonplace.
In the few years that can be clearly recalled, no game has been able to achieve the achievement of rebirth in the dirt after the official suspension.
But "Cloud Dress Feather" is not only alive now, the key is to rely on the joint efforts of players and urge the Chinese Consumer Association (CMA) to promote the results, which is very rare.
The development of the tone of "players defeating big factories and defeating capital" made the game rank seventh in the hot search in a short time yesterday.
I have seen some netizens ridicule the official, hoping that they can cherish the "reddest day in this life".
01
"Cloud Dress Feather", this love dressup mobile game that was jokingly called "little paste" by players in 2019, the heat after the opening did not last long.
This game was developed by Xishanju, distributed by Tencent, and launched in June 2018. The texture of the game is in the same vein as the sword man love IP, which belongs to the aesthetic and fresh ancient style. Due to the gameplay system and settings, the audience of the game is mainly female.
Judging from past community discussions, some players believe that the early operation planning is "in the right place": clearly marked prices, affordable consumption within the tolerance range, and operation "honest and not demon"; the planning is willing to listen to opinions, and the players' loud clothes will be done. In a game with dress-up as the core of the gameplay, this atmosphere is relatively ideal.
But in the eyes of another part of the player, "Yunsheng Hagoromo" is not excellent at the beginning: the monthly flow has not been good since the opening of the service, and probably Tencent has entered it into the type that can be abandoned; Xishanju treats the operation of "Yunsheng Hagoromo" very Buddhistly, and there are few publicity activities. To understand "honestly and not to be a demon" from another perspective is to "inaction".
After a few years of declining popularity, today's "Cloud Dress Feather" is almost only a loyal old player, and the suspension is nothing more than a matter of notification at any time.
After half a year, there was almost no more volatility
Of course, these players are extra attentive to the game. Whether it's blunt Amway or a warm atmosphere of discussion, even if it's not loud, this group of people still creates a positive environment for potential players who may be interested in dressup games.
A problem of the previous year
Helpless reality bone, and many people's popularity of the double downturn announced the suspension of the game, the end of the day came. Officials said that due to the expiration of the "proxy agreement", the game operations will be terminated on April 28 this year.
Similar clichés have become commonplace. The expiration of the agreement is the superficial reason, but in the end, the game is not working.
But there is no farewell and gratitude in the conventional process, but a wave of condemnation is higher than a wave, and the announcement is crowded with players who complain.
Because it wasn't until after the announcement that players realized that the opening year return event of "Cloud Dress Feather" turned out to be the last struggle before dying - struggling to disgust you.
02
Suspension is often a "tough decision". Players have no money to play, the official has no money to earn, and everyone is rolling up and slipping away, leaving a mess that is about to disappear on the Internet.
Online spoof graphs, not real news
Seeing the word stop, players will giggle in their hearts. However, it is rare to launch a return event before the suspension of the service, so that players can meet the abrupt end in a lively scene, and the operation is really rare.
On December 29 last year, the official blog preview was called "Magic Pen Neon Roll", according to the announcement of "1 to 22 days of each month", the possibility of long-term holding is very large. Many players who missed the precious costume were thrilled, and the news also brought back some old players who abandoned the pit.
The game allows these sets to be obtained through liver or krypton. However, when everyone was screeching and brushing their clothes, the second month's activity cycle had not yet ended, and bad news came from afar.
It feels like, as Party B, the plan you spent a long time to make was difficult to pass and almost completed, Party A notified you of the sudden situation of cooperation cancellation, no liquidated damages, not to mention, there will be no cooperation in the future.
In the eyes of players who have personally experienced it, the game knows that on the eve of suspension, it also launches activities that require energy or money, and the heart of "cutting leeks" is clear.
Consternation is inevitable. The official later gave the suspension compensation only "the remaining unspent props into the corresponding Q coin package in other Tencent games", which belongs to the old operation that did not cause much controversy before. But against this backdrop, players began to angrily accuse the authorities of perfunctory.
In particular, they tasted a sentence in the announcement of the product, "Participation in compensation activities is regarded as recognition, and failure to participate within the time limit is regarded as automatic abandonment", and they feel more and more domineering.
Some people have moved out the regulations in the "Notice on Strengthening the Management of Virtual Currencies in Online Games" to protest, and they have received a lot of approval.
The original text is the "Interim Measures for the Administration of Online Games", which has been abolished
This is reiterated in the currently effective Circular on Strengthening the Management of Virtual Currencies in Online Games
Refund or other ways to make users accept, since the refund is impossible, the program does not accept. Players then appeal – to become offline stand-alone to preserve data.
At this point, there is no accident, the official implementation of the "Buddhist" style, did not make any response to the player's appeal.
During that time, players frequently appeared in the Shenzhen Consumer Association, third-party complaint platforms, the Ministry of Industry and Information Technology, etc., to complain about the official behavior. Of course, eating behind closed doors is the norm.
As a result, people showed unprecedented persistence, and as 315 approached, the wave of public opinion gradually spread here.
I noticed that since the beginning of March, the 315 question solicitation of the China Consumer Association has been under the Weibo, and the highest praise comment has been the accusation against the official koll of "Cloud Dress Feather".
It is also the time period after this node to the 315 evening party, the players of "Cloud Dress Feather" are in the high-intensity squatting point under the official blog of the China Consumer Association, and they can see that there are different players in the output of the Chinese Consumer Association every day and under each Weibo with different themes.
Until March 18, under the bombardment of rights protection for many consecutive days, the China Consumer Association said that "I will pay attention to the issue of the cloud dress feather game of consumers' concentrated messages."
The voice was finally heard. Although what happened after the intervention of the China Consumer Association, no one knows whether things will turn around. But here, people still haven't stopped defending their rights.
There are super-talk KOLs and players who further expand the battlefield, and they mention that not only in many of Tencent's games, similar levels of "bullying" occur from time to time, so that it has become the default phenomenon of the public.
Netizens called in a "book to the majority of players" article that "Cloud Dress Feather" is just a lesson from the past, hoping that everyone will join the ranks of resisting the overlord clause of the industry and be the "whistleblower" of the chaos in the Chinese game market.
At this point, they don't know that they can really pull their beloved game back from the brink of death, even if it is temporary.
Looking back at today's "success" node, there are still many questions waiting to be answered. Will this become an isolated phenomenon? Or has it truly become an epoch-making milestone?
03
After learning that the game was "alive", the "Cloud Feather" community entered a brief moment of revelry.
Some people celebrate with the whole world, rush to tell each other, and thank the China Consumer Association; some people reopen the game and smile at everything that everyone has worked hard to get; because the previous download has been closed, there are many people who ask for resources.
Soon, the calmed people began to think about the follow-up of the matter, because the problem was not completely solved.
For example, is the suspension temporary? Re-listing open new player registration? (Player registration has been closed on February 24) If the service is stopped later, will the data be deleted?
It is not difficult to foresee that no matter what the popularity, the game will eventually face suspension; without opening up new player registration, the heat brought by this resurrection will not be transformed into tangible fresh blood, which will continue to live for the healthy ecology of the game.
In the final analysis, whether it can start well and end well and achieve an outcome that is acceptable to both supply and demand is now unknown. Players are momentarily worried, nervously playing games that may just be forced to "return to the light".
Instead, they want a clear follow-up.
Some players "picked up the words" in the announcement of the suspension of service suspension
Like the core appeal of changing to an offline version, this long-term solution is regarded by many players as the best long-term solution to stop serving, in fact, there are many precedents to refer to.
Similar operations are relatively common in Japanese mobile games. For example, the sequel to the previous "Two-Dimensional Mobile Game Emperor" "Diffuse Million Arthur King" "Obedient Million Arthur King" was changed to an offline version when it was suspended, and players can continue to watch the plot and cards.
There are also games such as "Love With Every" in the year before "Sword Art Online" last year, the body is gone, but there are interactive apps, offline clients and other content for players to chat for comfort, these are vivid examples.
Many people in China feel that although these games are stumbling in life, they can also retain their dignity when they die.
There is no standard answer to whom the account ownership and data use rights belong. The company thinks that the game data belongs to me, and the player feels that the things in the account belong to me, which is no problem. When the game exists, everyone is at peace, and once it is stopped, the two propositions will contradict each other.
From the player's point of view, the offline version is a more reasonable way to dredge. However, offline is not something that programmers can achieve with a few lines of code, and the game needs to be planned from the beginning of development, and it is also related to the gameplay characteristics, and the game based on collecting and cultivating elements is more suitable for this mechanism.
Then, choose the usual inheritance system in Japan (save the player's data to a local mobile phone), or download the data online? No matter what you do, it will cause a series of derivative problems such as server storage, account data management, privacy and so on.
Whether you can think of this step is based on how much the industry attaches importance to the "human emotion".
In fact, there is no requirement in Japan to force manufacturers to make offline versions and other ways to retain data. In addition to the emotional sustenance of players, there have been Japanese media interviews with relevant developers, and learned that these people actually hope to "leave something behind" and "don't want their hard work to make things so gone."
A FF mobile game of SE
Provides an app that can watch past game events and gameplay content
From the perspective of the enterprise, the suspension of service is a consideration of operation and cost, which is beyond reproach. From the perspective of the player being served, the moment of suspension represents the beginning of the "after-sales" stage, and how satisfactory it is is is very important to the future impact of the brand.
The promotion of detailed legislation, the establishment of rights protection channels, may also require the wider and mainstream recognition of the game, and from the perspective of the internal circle, the whole industry and players have spontaneously formed a consensus is the key: the game is not just a product, but the painstaking efforts of countless people, players must understand the manufacturer, and the manufacturer must understand the player.
The offline version is not perfect as an answer, but in its origins, it seems to be a sign of mutual respect.
Like this time in the "Cloud Dress Feather" time, in addition to the "malicious" riot operation before the official suspension, the player's subsequent passion for rights protection has actually caused trouble around. For example, game communities such as Sword Net 3 under Xishanju have been impacted by a small number of netizens.
And a successful appearance, no one can guarantee that the huge energy of network public opinion will lead to many cross-border behaviors in the future in the name of "rights protection".
Of course, then again, the symbolic significance of this incident caused by the player's insistence on defending their rights is still quite large for the entire Internet.
At least everyone will say "the player will never be a slave", right?
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