Whiplash report Recently, WeChat released the rectification results on the industry phenomenon of scanning codes and ordering food to force attention to public accounts. The results show that after a long period of exploration and rectification, the public account of compulsory attention to scanning code ordering has dropped by 95%, and a special complaint entrance for compulsory attention to scanning code ordering has been added, if everyone encounters violations when eating, you can click to complain.
Scan code ordering from "mandatory" to "voluntary"
At present, with the wave of "digital life", the implementation of scanning code ordering in the catering industry has become a trend, users have eaten delicious food, pay attention to the public number of the business; catering businesses can also better retain customers, which is originally a two-way process. But gradually, scanning codes to order food to force attention to the store's public number has become a basic practice in the industry. Obviously, this practice of merchants harms the rights and interests of consumers' independent choice, and users bring trouble.
In order to exchange the choice for the user and change "mandatory" back to "voluntary", the Mini Program team launched a long-term attempt.
At the same time, because the order codes that have been pasted on the tables, merchants and service providers must replace them all, and the cost is very large. Therefore, WeChat specially provides such an interface for merchants, which can be realized: sweep the original meal code, directly jump the mini program, without replacing any physical materials, you can rectify at low cost.
(The above is a false example of the previous mandatory attention)
(The above is a correct demonstration after rectification)
Rectification has initially achieved results, and users are invited to supervise together
At the end of 2021, after WeChat issued the "Notice on Self-Inspection of the Problem of "Scanning Codes and Ordering Compulsory Attention to Public Accounts"", many merchants also realized that harming the user's experience will also make them lose repeat customers and adjust themselves one after another.
After research, the rectification effect is very significant, and the mandatory attention to the public account of scanning code ordering in the market has dropped by 95%. In view of the remaining 5% that is difficult to find through active investigation, WeChat has also added a special entrance for scanning codes to order food mandatory attention at the public account complaint entrance, and users can complain through the entrance if they find such behavior when ordering.
In the future, WeChat will continue to optimize its own product attributes, timely and effectively rectify existing problems, and continue to pay attention to user needs, further explore product diversification functions, and bring better experiences to users.