This is a century-old British sports car brand, the favorite of the British royal family to claim to be an independent car brand. But in the whole of 2021, only 110,000 units were sold in China, and this car brand is MG.
The history of MG cars can be said to be turbulent, and there were also brilliant moments, but the 80s were on the verge of bankruptcy. Acquired by SAIC and NANC, NANC bid for the MG brand and the equipment needed to produce cars for 53 million pounds, SAIC motor acquired all the engine technology important in the parent company Rover brand, and NANC bid 53 million pounds for the MG brand and equipment needed to produce cars. Subsequently, SAIC and NANC cooperated, and MG's technology and brand were integrated.
However, in addition to the first few models launched, MG's products have long since lost the shadow of British technology, but have become the "hybrid" of several countries' technologies, the engine and gearbox use technology from General Motors, the engine system comes from Ali, but SAIC still flaunts the identity of MG as a British brand. The word "British blood" is undoubtedly testing people's intelligence and bottom line.
MG's sales target slogan in recent years has been shouted louder than one, for example, in 2023, 100 regions around the world will achieve annual sales of 1 million vehicles, while user satisfaction will reach 100%. But obviously, the slogan shouts the earth, but MG does not recognize its own strength, in 2021 MG global sales of a total of 470,000 vehicles, to double in 2 years is not easy to talk about, and overseas sales reached 360,000. MG has also been the number one overseas sales brand for many years, higher than Chery.
Is it because MG's products are so strong? Not necessarily, mainly because MG stained the light of the British brand, in Australia, Europe and other regions, many people do not understand the complex brand development history of MG, but also think that MG is a British car brand, plus, MG models are equipped with high prices and low prices, and in some areas also provide 7 years unlimited mileage your ultra-long warranty, for Europe and Australia, which is very attractive.
However, in the world's largest automobile consumer market, MG has always been a niche brand, in 2021, MG 9 models sold a total of only 110,000 vehicles, and almost only MG 5 models have a certain competitiveness, other models are almost silent.
And MG's biggest problem is that the product strength can not keep up with the marketing publicity, MG's many models design is very sporty and young, in line with the aesthetic needs of young people, but there is a good looking leather bag, but there is no excellent quality, MG 6 since its inception, there is a serious transmission setback problem, this dual clutch transmission can be described as infamous, in the stop-and-go and bigfoot throttle and then start the situation, the setback is very obvious, on the third generation of MG 6, the official claim that the new wet double clutch completely solved the problem of the setback. But it turns out that this is one of the "bulls" that SAIC has "bragged about", and just looking at the number of complaints, you can see that the so-called complete solution to the problem of sudden setbacks is completely nonsense.
In addition, MG in the marketing is also a frequent trick, first of all, the high-speed rail incident spread on the Internet, it seems to want to prove the power performance of MG 6, MG said that it does not matter to themselves, but the vehicle in the event is posted with the slogan of MG 6, which is obviously not a family car. The MG 6 "high-speed rail version" that was immediately listed is more like the official's own face. There is also a 4S store 12.98 yuan to buy MG incident, was exposed to be a farce of filming and creating public opinion, which perfectly explains what is not enough technology, marketing to make up.
MG once had a very glorious history, but in addition to the shape design, today's MG no longer has the shadow of the British brand, but if it is only a superficial appearance, it cannot gain real competitiveness. For MG, whose sales in the domestic market are declining, it is difficult to achieve the sales target for 2023.