"Horizontal and vertical just take a little salary, but also 24 hours to make people call" "You see, start painting cakes again, if I believe, I'm afraid I'm going to cry and break my intestines" ... "Lin Daiyu crazy literature" has recently become popular. As of 16:00 on March 30, it had 150 million views and 13,000 discussions on Weibo; on the video platform, topics such as "male version of Lin Daiyu's crazy literary copywriting" and "Lin Daiyu's crazy quotation editing" have stimulated netizens' desire to create and imitate.
For this phenomenon, Xia Xiaoning, director of the China Red Chamber Dream Society who has long studied the communication culture of red studies in the context of the Internet, said in an interview with the Beijing Youth Daily reporter that there is nothing wrong with this method. As for why netizens would choose Lin Daiyu, Xia Xiaoning believes that this character has aroused the interest of modern readers, her self, true temperament, and talent. "Most netizens still like her way of speaking, feeling cute, interesting, real, and enjoyable, in fact, this is also a manifestation of Shuangwen in social discourse, in line with the current young people want to scare people and want to be special, and they are talented and cultured."
phenomenon:
Edit a short video to make a poster of classic quotations
Netizens pushed "Lin Qiyi" on the hot search
The Beiqing Daily reporter noticed on Weibo that some netizens edited several plots of Lin Daiyu in the 87 version of the TV series "Dream of the Red Chamber" into a short video. For example, zhou Rui's family sent flowers to Lin Daiyu, and Lin Daiyu asked, "Is it for me alone, or do other girls have it?" Zhou Rui's family replied, "Everyone has it, these two branches are the girl's." Lin Daiyu sneered, "Hmm, I just know that if others don't pick the rest, they won't give it to me!" And Lin Daiyu arrived at Xue Baochao's house, and when she saw that Jia Baoyu was also here, she said, "I didn't come if I knew he was coming, and the staggering between them wouldn't be too cold, nor would it be too lively, so why didn't my sister (Xue Baochao) understand this meaning?" Another Lin Daiyu ridiculed Shi Xiangyun, "It is a tongue-biting person who loves to talk, and even a second brother will not call, that is, he loves his brother and loves his brother!" ”......
This short video has 15,000 likes, 724 forwards, 557 comments, netizens "Tianya N0N0" quoted Lin Daiyu's words in "Dream of the Red Chamber", "Where can I compare them, what gold and jade, I am just a grass and wood person"; netizens "Light Luo Fan Z" quoted Xue Baochao's words, "This Lady (Lin Daiyu) has a mouth, it is really love and not hate"; netizens "Little Hot Water Bottle" commented, "No way, get it now called Aojiao, called, although it is made, But Ning is stubborn for jade crushing than for Waquan, transparent, talented, energetic, it is difficult not to love ~ sometimes I still think that Baoyu is not worthy of her! ”
The Beiqing Daily reporter also noticed that other netizens selected some of Lin Daiyu's witty words and sensational words in "Dream of the Red Chamber" to make classic quotation posters, and some gave her the nickname of "Lin Yiyi". Some netizens even combined with the current mentality of some young people with academic qualifications and workplace lying flat, and made interpretations and modifications to the sentences in this original work, such as, "You are probably tired, and you have returned to me so perfunctory." "I probably can't survive this day, and I'm upset just waiting for your news." "Isn't it that some sister has stumbled upon him again and is so oblivious?" "You see, I've started drawing bread again, and if I believe it, I'm afraid I'm going to cry and break my intestines"; "I'll take a little salary horizontally and vertically, and I'll have to call people for 24 hours", and so on.
Comments:
Lin Daiyu has a true disposition and talent
Its discourse is in line with the cultural psychology of young people today
In response to the hot search of Lin Daiyu's "crazy literature", the Beijing Youth Daily reporter interviewed Xia Xiaoning, director of the Chinese Dream Society and secretary general of the Liaoyang Red Society, who has long studied the culture of red studies in the context of the Internet.
At the "Commemoration of the 100th Anniversary of the New Red Science" academic forum held at the Xiangshan Hotel in Beijing at the end of July last year, Xia Xiaoning gave a speech entitled "The New Media Era."
In Xia Xiaoning's view, there is nothing wrong with netizens pushing Lin Daiyu's "crazy literature" on the hot search. The reason why the network circulation is more Lin Daiyu, and many online literary creations are also dominated by Lin Daiyu, because this character can arouse the interest of modern readers, her self, true temperament, talent, and hot search more than once mentioned Daiyu, including some small videos of Daiyu body.
"The essential attribute of the Internet is more inclined to social platforms, and Lin Daiyu's hot search on 'crazy literature' and the reading volume of more than 100 million indicates that there are many people who pay attention." The divergent views indicate that someone is discussing. Most of them still like her way of speaking, feeling cute, funny, real, and enjoyable. Xia Xiaoning said that this is actually a manifestation of Shuangwen in social discourse, which is in line with the psychology of young people who want to scare people and want to be special, talented and cultured. Only when it is spread and liked, more people will pay attention to it, and in turn, more attention will attract more people to return to the text reading, attract more people to pay attention to the character of Lin Daiyu and the book "Dream of the Red Chamber".
Young people create for fun in ordinary life for the second time, and "crazy literature" will become a trace of classic circulation
For netizens combined with the current state of the emotional life of some young people in the workplace, the sentence of Lin Daiyu in this original book has been interpreted and modified in the current life. Xia Xiaoning said that many young people on the Internet do create twice on the basis of the original words, and this kind of creation is the attribute of the network. "I personally think that young people may want to express their talent and culture through these words, and use such words to find fun for themselves in ordinary life, not to say helpless or cathartic."
Xia Xiaoning said that he also saw that some people were afraid of mentioning "Dream of the Red Chamber" in the future, and when mentioning Lin Daiyu, they would think that Lin Daiyu's literature was crazy literature. In fact, don't be afraid, in the future years, this may become a phenomenon in the process of the classic circulation of the Dream of the Red Chamber, and it is a trace in the process of classic circulation.
In addition, some people questioned that netizens singled out Lin Daiyu's intimidating words and made them into classic quotations, without looking at the context of these words in the original work, which was suspected of taking them out of context. In this regard, Xia Xiaoning believes that reading can always restore the truth, time can also, and literary classics can be circulated for a hundred years are not so fragile. "The results of our cultural education over the years are not so fragile. As long as you have read books, you generally know "Dream of the Red Chamber", and understanding Lin Daiyu will not only scare people. Therefore, it is not so serious to take it out of context. ”
In Xia Xiaoning's view, the change in new media technology has indeed created a trend away from paper reading, and has also produced Neil. Bozeman's concept of entertainment to death. But despite the entertainment of many, the classic is still a classic, and this is not to worry. Classics are only valuable if they are disseminated.
In fact, sometimes a flute will have a period of nostalgia, and a Lin Daiyu will think of a "Dream of the Red Chamber". Some people discuss it is always a good thing, although many people do not look at the term "crazy literature" and think it is very scummy, but there is no big problem in the specific discourse, and it is interesting to see and say. Xia Xiaoning said frankly that if there is more literary guidance, it will be better.
Text/Beijing Youth Daily reporter Zhang Enjie
Editor/Bow Lifang