What do you think of as a young-only car?
Perhaps many people will like "kitsch and fancy body color, radical shape even with a little 'ghost fire teenager' taste", and in the eyes of Dongfeng Nissan Venucia Big V, it is the "black knight" that rushes in the dark night, angular and extremely tense, dynamic personality is innate, low-key appears warlike.
This is exactly the first impression given by the Venucia Big V Dark Horse Edition.
On March 25, 2022, a colorful yeah life show triggered a wave of strong onlookers at the beginning, and the Dongfeng Nissan Venucia Big V Dark Horse Edition was officially launched. With the announcement of the price of the new car, the guidance price of 111,800-130,800 yuan, the live broadcast room has brushed up the bullet screen of "the price is too thick", "buy, buy and buy", "too powerful" and "can't wait to pick up the car".
Dongfeng Nissan Venucia also specially tailored 888 package loans (excluding licensing fees) and other car purchase benefits for young people, 99 yuan can be directly ordered in the "Venucia Zhaolian Official APP / Zhiqu Venucia Mini Program".
Make you "not afraid of the dark"
Growing up reading the story of heroism, leaving the ivory tower with many dreams, and plunging into the torrent of society from generation to generation, I know that breaking the ordinary and the ordinary is the most difficult thing.
At this press conference, the famous comedian Big V experience officer Dasuo and the young post-90s car team - V Force Creator restored the current young people's hard work during the day and the pursuit of self-improvement at night through live interaction and light comedy interpretation. In the meantime, it is even more explosive, showing the youthful appearance of young without limits and fearless challenges, and at the same time evoking the yearning of young consumers for a colorful yeah life.
"There is only one true heroism in the world, and that is to recognize the truth of life and still love life." In the eyes of today's young people, aesthetics can be diversified, opportunities can be won, what they like is meaningful, what they have to fight for in life, what they get, nothing is impossible.
This is the same as the original intention of Venucia Big V to launch the dark horse version. In Venucia's view, beauty is to create rather than follow, even if it is black, it can live its own "color". To this end, the Dongfeng Nissan Venucia Big V Dark Horse Edition color was named "not afraid of black", in a relaxed and funny way of expression, directly hit the inner world of young people, encouraging them to be fearless of the night and have the strength to become their own focus.
The new car is painted in pure black, and the wide front face composed of 57 cool black sharp-edged matrices is domineering, with a sharply shaped headlight group and multiple horizontal daytime lights, conveying a very avant-garde sense of modeling. The most conspicuous on the side of the body is the 18-inch black spray large wheel, decorated with red caliper paint, the overall clean and sharp, in line with the aesthetic style of the current young people.
Venucia Big V Dark Horse Version also adopts a large rear wing design, the vehicle wind resistance coefficient is as low as 0.30Cd, with a 1.6m light blade through the taillight, the night driving recognition is very high.
The interior is also a sporty style, using a red and black contrast design, such as a red and black steering wheel, a red and black color-block integrated seat, red door trim, etc., which is quite in place for the creation of a sporty atmosphere. There is also a 24-inch integrated large integrated screen composed of an LCD dashboard and a central control large screen, as well as a large field of vision brought by the 1.7㎡ ultra-wide-angle light-sensitive sky curtain, which adds a lot of scientific and technological sense to the new car.
In terms of power, Venucia Big V Dark Horse Version 1.5T high-efficiency engine, the maximum power of 140kW, the maximum horsepower of 190Ps, the maximum torque performance of 260N m, the official 100 km acceleration performance of 8.8s, the Ministry of Industry and Information Technology 100 km fuel consumption is only 6.6L. In addition, the new car is equipped with Venucia V-Pilot intelligent driving assistance system, 540° stereoscopic surround view image and 13 leading intelligent driving functions in the same class.
With the advantages of low fuel consumption and high intelligence, Venucia Big V Dark Horse Edition will bring young people a relaxed and intelligent car life experience with "no limits".
Building a "User Enterprise"
"How can someone who has once reached the top be willing to be bland?" This sentence may be most appropriate to describe the ups and downs of Venucia over the years. After the official return to Nissan, Venucia has upgraded its products and services synchronously, and has innovated the use of the "three-dimensional pet powder model", which has resonated with a new generation of users and gained a voice of applause and support.
Since the listing of Dongfeng Nissan Venucia Big V in September last year, Dongfeng Nissan Venucia has continued to pay attention to the needs of car owners, established the Owners Club Big V Alliance, held car owner activities, and established closer and more interesting contacts with car owners.
Different from the traditional car club, Venucia Big V Alliance, based on the concept of "everyone is VIP", sincerely provides support such as co-creation funds for car owners, encouraging car owners of different circles to connect "tonghao" through movies, camping and other ways, and creating opportunities for car owners and users to connect.
The same is true of the conference, Dongfeng Nissan Venucia Big V Dark Horse Edition in the form of popular live interaction and light comedy interpretation, focusing on the colorful lives of young people, making the conference into an exclusive young people's yeah life show, which resonated with many young people.
This is the biggest significance of Venucia after its return to Nissan. For traditional car companies with large volumes, they should not always stay in the shallow water area where the scale wins, but should advance to the deep water area to provide more value and experiential innovation.
Because the volume is relatively small, the difficulty of docking users is lower, and it is easier to pay attention to the voice of the first-line market, venucia has become the forerunner of Dongfeng Nissan to build a "user-oriented enterprise".
"Along the old map, you can't find a new continent". As mentioned in the endorsement advertisement of Venucia Big V before, the listing of the dark horse version of Dongfeng Nissan Venucia Big V not only shows its strength to bring a better life to consumers, but also conveys the determination of Dongfeng Nissan Venucia Big V and consumers to be young and unlimited, without fear of challenges, and to be the big V of their own lives.
As Dongfeng Nissan Venucia finds a new point of strength, it will also usher in more upward progress.