There is no conference, nor any warm-up, Redmi 10A officially launched the Xiaomi Mall~
Compared with the previous generation of Redmi 9A, the main upgrade point of the 10A is to change the design of the rear mirror group and add a rear fingerprint recognition function. Other configurations are almost identical to the previous generation:
The Redmi 10A is equipped with a 6.53-inch 1600×720 LCD waterdrop screen, which supports up to 60Hz screen refresh rate.
In terms of core, the Redmi 10A is equipped with MediaTek Helio G25 processors, equipped with LPDDR4X memory and eMMc 5.1 flash memory. The Helio G25 processor is a new product launched by MediaTek in the second quarter of 2020, focusing on the entry-level mobile phone market. It uses a 12nm process and is equipped with eight A53 energy-efficient cores with a maximum core frequency of 2000 MHz.
According to previous data, the Redmi 9A Antutu platform equipped with Helio G25 processor has a running score of about 100,000, and such a performance level can only meet some daily application needs.
In terms of camera configuration, Redmi 10A is still equipped with a front 5MP, rear 13MP solution, with some basic AI functions, can meet some basic shooting needs.
As an entry-level affordable mobile phone, the only more advanced configuration of the Redmi 10A is the battery capacity, which is equipped with a 5000mAh battery, and the official said that it can achieve daily standby for 35 days, music playback for 6 days, reading novels for 33 hours, and the battery life performance is satisfactory. However, the only drawback is that it is only equipped with a 5V2A specification of 10W slow charging.
In other aspects, redmi 10A retains a 3.5mm headphone jack, supports up to 512GB memory card expansion, 1217 single speakers, rear fingerprint recognition, pre-installed MIUI 12.5 system exclusive optimization version, there are smoke wave blue, moonlight silver, shadow black three colors.
In terms of price, 4GB + 64GB: pre-price 649 yuan (original price 699 yuan), 4GB + 128GB: 799 yuan, 6GB + 128GB: 899 yuan.
Although the Redmi 10A phone has no major highlights in terms of configuration and performance, and the upgrade is relatively small compared to the previous generation, in fact, the series has always played a very important role in the entire redmi and even Xiaomi product camp.
According to the data of various statistical agencies, among the top ten models sold in the world in 2021, only one domestic model has entered the list, which is the previous generation of Redmi 9A of Redmi 10A. With annual sales of 26.8 million units, it is also the cheapest priced model in the top ten.
Especially in overseas markets, with an average selling price of about a hundred dollars. Redmi 9A is very popular in India, Southeast Asia, Eastern Europe and other markets. Brands including Huawei, Honor, OPPO, vivo and even Samsung rarely have similar positioning products in foreign markets, which also provides more opportunities for Redmi, which is the main cost-effective market.
But although this type of model is selling well, the biggest problem is that the profit margin is very low. Even if it sells tens of millions of units, the profits that are evenly distributed to each mobile phone are very meager. This time, Redmi has almost no changes compared to 9A on the 10A product, and it can even be said that it has only changed a shell. But for Redmi, following this mature configuration and solution can actually bring greater profit margins, especially if its experience is still usable, and there is no need to make a big improvement to the configuration.
For Redmi 10A, its biggest role is to maintain the market basic disk of Redmi and Xiaomi with its huge shipments. Although Xiaomi has made some progress in high-end in the past two years, the market of thousand yuan machine and hundred yuan machine is still the top priority of Xiaomi's entire product system.
For domestic users, Redmi 10A is suitable for some middle-aged and elderly users and students who do not have sufficient budgets. However, considering the application environment of domestic users, in fact, the entry-level 4+64GB may not be enough. If you want to choose the 4+128GB version, its price is close to 800 yuan. At this price point, you can actually choose some old thousand-dollar models, which will have a better experience in terms of performance and configuration.
After all, in this era when WeChat installation packages are almost 500MB, the 64GB version of Redmi 10A is indeed too stretched.