In the center of Beijing, there are not many quiet places, and perhaps Temple East Scenic Edge, located near Jingshan mountain in Dongcheng District, is an interesting place. The 600-year-old temple has been restored and rejuvenated, and Land Rover's special tasting event for its new generation Range Rover is held here.
We've detailed Land Rover's new flagship, and this time we've visited a model extension. In a building full of vicissitudes, this British modern industrial work quietly exudes a unique artistic atmosphere and technological beauty. Seeing the new generation of Range Rover again, you can still be deeply moved by the details and have a strong urge to drive.
With over 50 years of history, range rover is both the flagship of the Land Rover and the most ornamental and experiential piece. Perhaps, the technical ceiling will always be broken, but in the field of luxury SUVs, the range rover series's strong British atmosphere and unique design aesthetic have always been iconic.
In order to set off the atmosphere, the works of famous contemporary artists Chen Yujun and Wu Jian'an also appeared at the event site. Based on the principle of artistic communication, Wu Jian'an's digital artwork "Cosmic Energy Switching Between the Tiger and the Car in a Moment" forms a subtle connection between the Range Rover and the Tiger. Chen Yujun's work "Mulan Dream Butterfly" conveys the spiritual aura of the Range Rover through the form of painting and drives the viewer's thinking. Land Rover said the artists' works will be auctioned at Kaibi International, and the proceeds will be used for charity and charity to give back to the community.
From a design perspective, the new generation of Range Rover strictly follows the concept of simplifying complexity, which is the most exciting part of its "new modern luxury design concept". Reflected in the overall look and feel, it is the simple, smooth body surface, and the elegant and atmospheric style composed of three soothing and elegant lines of the roof, body side and sill.
Land Rover's attention to detail includes door glass that is almost completely flush with the door frame, and lights with a black glossy panel exterior, where a wealth of advanced technology is incorporated under the exquisite craftsmanship. After aerodynamic optimization, the wind resistance coefficient of the new car is only 0.3Cd, which is at the leading level in the industry.
An important part of the luxury of the new Generation Range Rover includes material selection, with a sustainable concept running through the vehicle. Customers looking for this can choose eco-friendly upholstery fabrics, including innovative leather alternatives made in collaboration with European premium textile manufacturer Kvadrat combined with Ultrafabrics imitation leather, which emits only a quarter of the carbon footprint of conventional leather. In addition, Land Rover's air purification system with dual nanoE X technology is also a powerful tool to ensure the health of occupants.
The new generation of Range Rover cabins still exhibits a minimalist aesthetic, and it's clear that land rover is looking for the ultimate experience, from display screens, to wood and metal trims, from surface materials that are easily accessible to occupants, to the handling of every functional control mechanism. Judging from this alone, the Range Rover should be the most worthwhile model in the Land Rover series.
The new Generation Range Rover has done a lot to enhance the user experience, with noise-cancelling speakers in the headrests of the seats and a British Treasure sound system. In addition, Land Rover's 3rd Generation Active Noise Cancellation function monitors wheel vibration, tire noise and engine operation noise and cancels out the noise with audio from the 35 speakers in the car. For the first time, the all-generation Range Rover also introduces advanced dynamic response and predictive suspension systems with adaptive cruise with steering assist. The new Generation Range Rover features a free-standing air suspension and, for the first time, a five-link rear independent suspension.
In terms of practicality, the vehicle tailgate is equipped with a multi-functional trunk storage plate, the plate can be flipped vertically, and then form a horizontal partition in the trunk, which is easy to fix and take loose items. In addition, the vehicle's intelligent assistant Alexa can use the most commonly used music, navigation, call and other functions, the 13.1-inch touch display with a bezel-less curved suspension design, the interface design of the new high-definition LCD dashboard is composed of three information panels, consumers only need to control through the buttons of the steering wheel.
The new generation of Range Rover is based on the MLA-Flex luxury electrified architecture and is a representative work of Land Rover's "Reinventing the Future" strategy. Before the official test drive, it is a rare experience to be able to experience its design style and details from zero distance again, especially in such a historical atmosphere.