When can I pick up the car? When will it be delivered? Recently, many colleagues and friends will ask me these two questions, and I have to admit that the Tank 500 is the hottest model so far this year. And on March 18, this model was also officially listed, the new car price of 33.50-39.50 million yuan, divided into sports version and business version, as a medium and large business luxury SUV, with a combination of 3.0T V6 + 9AT, leapfrog space, Nappa leather, customized grade NVH sound insulation, etc., has won the reputation of countless netizens.
| Tank 500 quick glance
The first model of the Great Wall is equipped with a 3.0T V6 engine;
The first 9AT gearbox independently developed by great wall;
The comprehensive fuel consumption of 100 kilometers under WLTC conditions is 10.79L,
Non-load-bearing body + timely four-wheel drive system;
After the launch of the Tank 500, two heads of the Tank brand were interviewed for the Tank 500 and the brand development direction: Liu Yanzhao, CEO of the Tank Brand, and Cui Zhuojia, CMO of the Tank Brand, to listen to what they said.
In this interview, CEO Liu Yanzhao said that in the current layout of new energy models in the entire automotive industry, electrification, carbon neutrality environment, tank brands are taking an anti-consensus and very correct path, users have needs we go against the current. Although the current new energy and electrification is a major trend, these can not be denied, but in the electrification position there is a considerable wave of people pursuing the original dream, there is a demand there is a market, there must be someone to really do this thing. Therefore, whether it is in the user dimension, the industrial dimension, the investor dimension, or the marketing communication dimension, it is worth taking the next step.
Tank brand CEO Liu Yanzhao
At the same time, the technical support of the tank 500 V6 engine is also consistent with the innovation direction of the technology renewal plan, including Miller cycle, electronic fuel pump, electronic water pump, etc. We will definitely meet the needs of users, and we will do a lot of things that car companies do not want to do on the way to meet users, both to meet the future direction and to meet the needs of users.
In the future, tank brands will also study and formulate service systems based on production and sales and user population distribution. At the beginning of the establishment of the brand, we have introduced third-party cooperation through brand leadership to provide users with better services, under the premise of ensuring service quality, we still hope to be able to lay out about 150 service systems, both to consider the quality of the channel and consider the rhythm of the development of the entire brand, in the early layout, we will give priority to fission from the first, second and third tier cities.
In addition, the tank brand will carry out a series of measures for user service and after-sales service in the future, and gradually improve the new service-centered user operation system. For example, starting from tank 500, simple and conventional vehicle delivery will be carefully planned and followed, after the delivery of vehicles, there will be a small team to follow up on what users want to go, and the tank terminal channel system and service system are also to gradually fission, upgrade, and match the brand positioning. From this dimension, we are taking the opportunity of tank 500 to build the entire strategic system according to the future product positioning, including tank supermarkets, tank experience centers, tank delivery centers, etc., which are the preparations in the process of tank advancement.
For the global strategic deployment of tank brands, Mr. Liu said that the tank platform has been gradually developed in the global core market. In the global strategy, the first step is to release in the Middle East, and the current sales of vehicles have arrived in the Middle East, in addition to sales, we are committed to becoming the world's first luxury off-road SUV brand, and from the current point of view, the luxury off-road SUV dimension global market still has opportunities.
In the field of intelligence, tank 500 will not be particularly aggressive in the dimension of intelligent driving, because the off-road working conditions are very bad, so the tank will apply more mature and stable intelligent technology to the model; for example, the tank 500 is equipped with an L2 + auxiliary driving system, which can help users drive more easily on the long-distance road where users go out to play, but it is not completely dependent on intelligent driving, for off-road SUVs, everyone still likes the pleasure of their own driving.
In terms of production capacity, the tank 500 is produced separately from the tank 300 sub-production line, while the tank 300 is produced in the Chongqing factory, the tank 500 is produced in the Jingmen factory, and the two models are produced in different factories, and the power configuration is completely different, so there will be no conflict in production; at the same time, the tank 500 will begin to be delivered after it is listed. It is undeniable that under the impact of the new crown epidemic, there is uncertainty in the supply of some key components for car companies, and we are also actively preparing goods.
In addition, our principle is to meet the needs of users at the same time, but also to meet the product quality and user experience, we will not ignore the product quality, channels, services for the sake of sales figures, to ensure the best experience of users. At present, the overall production, shipment and arrival rhythm of the tank 500 are proceeding steadily as planned. At the same time, due to the different scheduled times, the delivery time of each prospective tanker is different, please pay close attention to the order status and changes of the TANK APP.
For the Tank 500 is a high-end car that exceeds expectations, and the value far exceeds the price itself, CMO Cui Zhuojia said that the value of the Tank 500 to users far exceeds the price. First of all, the 3.0LTV6 twin-turbo engine will be scarce at this stage and even in the future, and if there is a demand for large displacement and strong power, the tank 500 may become the best choice. The 3.0T V6 can be said to "buy and cherish".
Tank brand CMO Choi Zhuojia
Secondly, the Tank 500 provides users with a driving experience of more than one million levels, including luxurious and comfortable cockpits, intelligent equipment, NVH performance that completely exceeds the same level, etc., and even in intelligent equipment, it can be comparable with new power car companies, especially in terms of intelligent driving assistance and high-speed navigation.
Tank 500 starting price of 335,000, the highest price of 395,000, consistent with the pre-sale price, in the pre-sale stage, we have accumulated more than 26,000 orders, users of the listing guidance price of 335,000-395,000 range of acceptance is relatively high. In summary, the tank 500 product strength is superior, and the price is also sincere.
In addition, the birth of the tank 500 its advantages are obvious, the tank brand can achieve such a performance today, we summarized three points. The first point is born at the right time, this is the process of time and place, we just caught up with such an opportunity in the blank period of foreign brands, and creating a tank brand in a relatively blue ocean of competition can give us the opportunity to rise rapidly.
The second point is strong self-confidence, based on its own strong product strength. On the one hand, the underlying capabilities of the market platform, the tank platform determines the genes of tank products, and off-road is the biggest differentiation in many urban SUVs. Secondly, the tank brand gives the off-road vehicle intelligence, luxury and comfort. To provide users with a choice without compromise, which is a reflection of the strength of the product.
The third point is open co-creation, many times we let users make choices, or let users verify our technology, products, experiences, whether it meets their demands. Therefore, in the process of open co-creation, we are also further understanding users and satisfying users, which is also a process of enriching our products.
On the issue of user operation and data accumulation, Tank 300 has delivered more than 100,000 units, and the value of data accumulation brought to us by these 100,000 users is very high. The frequency of tank 300 users in urban scenes and the frequency of his use in outdoor scenes are very high, which also confirms that the positioning of our product is not only an off-road oriented product, but also a fashionable retro hardcore trend that can be used in the daily commute of the city. Users use it very often in the city, including going to work, picking up children, shopping for groceries, and the car also gives users the ability to travel far and wide. Users want to have a car, when I am ready, at any time to go to pursue poetry and far away, go to farther places, stand in a higher place to see more beautiful scenery, see the scenery that others can't see, which is of great value to the user.
Tank 500 is committed to creating a sense of pleasure and superiority for users. We build a pleasant life circle with users, we go to Sanjiangyuan together, go to the national park together, and really do some valuable and meaningful things, so the interaction with users is not only a long journey, not only a cross-country challenge, but also to see a more beautiful scenery, to guard the most vulnerable part of the entire ecological chain of nature, which is what we want to do together.
From 2022 onwards, we will have a lot of service user things, including tank road book, including tank public welfare, and even tank co-creation project landing, love tank users each has their own very unique personality, will find that every living individual can show its light, very interesting, but also welcome everyone to participate later.
Mr. Cui said that the 3.0T engine launched by the tank actually satisfies not only functional attributes, but also satisfies a feeling. For large-displacement engines, the core appeal of users is the appeal of emotions, emotions and feelings. When you know that the car is always in the depths of the reserve enough power to deal with any of your appeals, your psychological superiority is spontaneous.
In addition, the tank 500 is doing a good job in fuel economy, relying on the technical accumulation of Great Wall Motors for more than 30 years, we have a set of systematic solutions in energy-saving technology. The engine is thermally efficient at 38.5 percent, while a 9AT-matched longitudinal transmission performs better in terms of fuel economy and responsiveness.
We try to keep the fuel consumption of the large displacement as low as possible, and we feel that this energy consumption can be maintained at a very leading level for some time to come.
Tank products are the ability to go to no man's land, in the future we also hope to have a new way, mode, to bring users a different experience, the future we will also work with all the media friends to create a joint exploration, looking for a way to be closer to the user, the user's experience to do better.
According to the data displayed in the "heat" list of the EasyCar App, the average daily attention of tank 500 is 118,200, ranking second in the same level of competitors, and it is far ahead in the same level of independent brand products, so the tank 500 should also have a good market performance after listing. For more data, please check it out on the EasyCar App.