Wuling car officials announced price increases, this kind of "old beauty" that can be licensed, perhaps it is time to cool down
Last year, Wuling Hongguang MINIEV is completely ignited this micro electric scooter market, since the official listing in the second half of 2020, sales have gone all the way up, 2021 is the car's personal show, single-month sales are basically maintained at more than 30,000 units, last December was the peak, a month to sell 55742 units, which is even higher than the annual sales of some car brands. So what's the secret to this car's fire? The most important thing is to be cheap, the old model started at 28,800, and the new model was also controlled at the threshold of more than 30,000.
However, recently there is not good news, SAIC-GM-Wuling brand issued a note, which mentioned that its new energy products will usher in price adjustment, including Wuling Hongguang MINIIEV, according to the official instructions, the price increase will reach 4000 to 8000 yuan, if the Wuling Hongguang MINIEV minimum 28,800 version increased by 4,000 yuan, due to the denominator is relatively small, it is equivalent to a price increase of about 14%, if the direct increase of 8,000 yuan, the price increase will reach 28% finish.
This year, many new energy models have ushered in a wave of price increases, even the new car-making brand has not been spared, this is a systemic cost problem, rather than some independent brands wishful thinking, facing higher raw material costs and manufacturing costs, as long as you do not want to lose money to make money, it is inevitable to increase prices. However, for such a micro-electric scooter, a large price increase can be a disastrous consequence.
The price range of less than 40,000 is an advantageous area for Wuling cars, but the weakness of the main model is increased to more than 40,000, and even the follow-up Wuling Hongguang MINIEV new GB version may reach more than 60,000, and the higher price will dilute the enthusiasm of consumers, originally everyone is rushing to the low price, and the result is that the price point is getting closer and closer to some large-size fuel vehicles, and it is necessary to face the competitive pressure of high-end electric scooters like Chery Small Ant.
If the price increase is relatively high, to be honest, the cost performance of this Wuling car is not so strong, the current model is still equipped with a 20 kilowatt single motor, and other follower competitors generally use a 30 kilowatt motor, and the Wuling car is already at a disadvantage in this regard. Endurance is also not dominant, low endurance of 120 kilometers, high configuration is only 170 kilometers, but models like Reading Mango can even achieve more than 300 kilometers of endurance.
In essence, this kind of car is a brand-named old American model produced by regular manufacturers, if the price is too high, it is obviously not cost-effective, of course, it is undeniable that in the past year or so, Wuling car has gained a large number of fan groups, and it is much stronger than other newly launched cheap electric scooters in terms of brand recognition.
The question is, how much do you think The Wuling car is acceptable? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.