Content creators such as painters, artists, and celebrity IPs have recently had new ways of monetizing.
On March 17, Weibo launched the digital collection distribution platform TopHolder, providing Weibo users with relevant solutions and application scenarios such as the generation, distribution, dissemination and precipitation of digital assets. As soon as the function was launched, it attracted the participation and discussion of many content creators and Weibo netizens.
Weibo netizens compete to be TopHolder's "digital collection creator"
The reporter found that within 24 hours of the function's launch on the Weibo platform, a large number of content creators released their digital collections through TopHolder. For example, the red man @ genius red panda with more than 10 million fans on the whole network; humorous healing comic style author and cartoon portrait cartoonist @ big sheep BOBO; domestic well-known digital art curator @ Chaodong Chaoxi International Exhibition; contemporary young painter @ Wei Yangyangart; cutting-edge ink artist @ Yiya Ink Garden; digital artist @ painter Liang Weihua, etc., on their Weibo homepage there is a corresponding card display for viewing the digital collection, and users can view and collect it independently.
It is reported that "TopHolder Number One Collector" is the first self-media digital collection tool set for social platform content creators launched by the Blockchain Value Lab of Tianxiaxiu Group, which supports the development of Weibo's digital collection business and helps creators to generate, collect and display social digital collections.
Weibo users can find TopHolder Mini Program at the Weibo [Microservice] entrance, after entering TopHolder, click the [Go to Real Name] button on the home page, fill in the real-name authentication of personal information, click [Apply to become a creator] after successful authentication, and if approved, the original works released to Weibo can be registered and traced through TopHolder to register and trace the source of digital content, one-stop realization of social digital collection generation, and displayed in Weibo's personal homepage. Collector users can view their digital creations through the creator's personal Weibo homepage and collect their favorite works with one click.
For creators, publishing social digital collections on TopHolder can provide distribution and copyright protection support for their own social assets and derivatives through the blockchain, and also solve the needs of collectors for the authenticity of digital collections, so that the creator's high-quality content circulates in the form of digital collections, broadening the monetization methods and channels of creators' works; at the same time, Weibo, as a social media platform, has both private and public domain attributes. Creators can socialize and converse with other creators or collectors around the digital collection, and the creator's social value generated by the work is confirmed. Collectors can also support their favorite content creators by collecting and displaying digital collections, highlighting their "identity" to a certain field and cultural circle.
The popularity of digital collections has risen, and the works of creators such as genius red panda, Wang Yiya, and Liang Weihua have "seconds not"
Since march last year, after digital artist Beeple's NFT work "Every Day: The First 5,000 Days" was auctioned for a sky-high price of 69 million US dollars (about 450 million yuan), NFTs have completely "gone out of the circle" overseas, and the heat has spread back to China. Artists, designers, and museums have all joined the creation of digital collections, and many digital collections have sold out as soon as they are released.
The relevant report shows that the transaction volume of the NFT market reached $17.6 billion in 2021, soaring at least 210 times year-on-year. In the domestic market, digital collections such as the Dunhuang series were snatched up as soon as they were released. In January this year, Chinese painting master Qi Baishi's original work "Group Shrimp Map" made the first attempt to socialize the digital collection through TopHolder, and finally sold for 300,000 yuan, which is a milestone breakthrough in the traditional ink painting works towards digital art.
Judging from the current sales of digital collections uploaded to TopHolder, the types of artistic expressions of digital collections that have been sold are diverse and rich, with traditional ink painting, digital art, comics, IP images.... Collectors' love for digital collections is not limited to a certain "form", and creators and artists give full play to their artistic expression, so that collectors have become the "number one collectors" of the work. This great tolerance for artistic creation is also one of the reasons why TopHolder is loved by users:
For example, the @genius red panda, who has more than 10 million fans on the whole network, became famous in 2010 with the "War in the Lower Right Corner" series created by the 3Q war, and was known as the first person in the strip industry. Later, the "Apple Conference" series, the "Don't" series, and the nearly 100,000 re-evaluations made him one of the most influential and well-known big Vs on Weibo. On the night of the release of the digital collection "Run", some collectors "pocketed" it at a price of 8888 yuan.
Emerging ink artist Wang Yiya @ Yiya Ink Garden integrates the attention to female red and folk art into the picture, in the world of digital collections, embroidery color matching is vividly displayed, and the artist's handwritten inscription makes it lifelike and has a unique charm.
NFT digital contemporary artist Liang Weihua uses digital innovation in landscapes, flowers and birds, and graphic arts. Examine history from the perspective of the times and inherit the classic millennium cultural and artistic treasures. The digital collection of the "Quantum Brilliant Series" created this time was also sold out for the first time.
Art is not only niche, but also popular. What TopHolder is doing is not only to help content creators confirm the right to trace the source, but also hopes to work with Weibo to make the value of every kind of beauty recognized, so that "everyone is a creator" becomes a "business card" in the metaverse social era.