Issue 714|2022/01/08
"2000 (yuan) to close the island."
"7000 (yuan) to close the island."
"Acquisition of roundabouts, all kinds of houses."
"200 (Former Deyama Village Hut."
"How much is a sea view villa worth?"
This is not a real-world real estate consultation, but a group of nearly 200 netizens, the group name is "Meta-universe XX exchange group". They were talking about a virtual property in a publicly traded company called the Hornverse app.
Rainbow Space Star Sphere Screen
The high-profile involvement of some celebrities and well-known companies makes the metaverse even more eye-catching.
On November 23, 2021, singer Lin Junjie posted that he spent $123,000 (about 780,000 yuan) to buy three plots of land on Decentraland.
A few days later, on December 9, Hong Kong real estate giant and CEO of New World Development Group, Zheng Zhigang, announced that he would invest in The Sandbox, a virtual world game in The Sandbox, to buy one of the largest digital plots in The Sandbox, with a rumored investment of about $5 million (about 32 million yuan).
At the end of December, Shenzhen's local real estate enterprise Great China International Group held a meta-universe trend IP art exhibition; the 2021 Baidu AI Developer Conference was held in the meta-universe product "Xi'an" APP developed by it, which was the first conference held in the meta-universe in China.
Just after New Year's Day this year, singer Jay Chou's entry into the meta-universe has once again become a hot topic. Meta-universe platform Ezek said that it sold 10,000 pieces of Jay Chou's brand PHANTACi co-brand phantom bear, and sold 3,000 within 5 minutes of the sale, and sold out within 40 minutes, with a sales amount of up to 62 million yuan.
Reality and metaversmity are originally two parallel worlds, but stars and big guys drain the flow, bringing all kinds of funds to flock, people seem to have found a way to link reality and metaversity - speculation and speculation of other virtual items.
Rainbow Universe Virtual House Price
Meta-universe year leading to hype?
Metacosms have become a special concept in the A-share market. Up to now, there are 94 concept stocks in the shunyuan universe sector. In addition, some platforms and virtual items about the metaverse have also begun to receive huge traffic blessings.
Source: Flush
For the aforementioned investment, New World Development said in response to an interview that this is only a personal investment behavior of CEO Zheng Zhigang, and is not planned or invested by New World Group.
It is reported that Zheng Zhigang will display 10 featured companies on the virtual land, including diagnostic and genetic testing developer Prenetics, logistics unicorn Lalamove, technology accessories brandCasetify and so on.
A person close to the development of the new world told reporters that Zheng Zhigang himself is a person with ideas and a wide range of contacts, and he is a tidemaker, and in addition to the advertising effect of purchasing digital land, he can also realize the exploration of his business model in virtual land.
Song Ding, deputy director of the China Urban Economic Expert Committee, said in an interview with reporters that the new world development is the express train of the meta-universe, taking the lead in entering, and it is possible to occupy a leading position in this market in the future. However, it is not excluded that more and more brands in real life in the future will choose to find display space in the metaverse.
However, although it became popular in the first year of the meta-universe due to the rainbow universe APP, Tianxiaxiu seems to be a bit evasive of associating its own product with the meta-universe. In the face of the sudden traffic and public opinion attention, Tianxiaxiu did not feel happy, and the first explanation in an interview with the "Daily Economic News" reporter was "We are just a 3D virtual social product based on blockchain technology."
The reason why the Rainbow Universe APP is out of the circle is largely because of the online upper limit version of the virtual real estate reservation number snatching activity that opened at the end of last year. The reporter registered and experienced this product, in addition to encountering stuttering and dropping the line from time to time, the virtual community from scene design, social mode to the development of virtual characters is somewhat rough, and it does not involve the current popular VR, AR scenes or experiences, but it is not uncommon for various types of virtual houses.
However, the players of the Rainbow Universe did not care about this, and they set up various communication groups. In one of the groups, the reporter not only found players who seized 100 suites after registering IP with several mobile phone numbers, but also found players who threw tens of thousands of yuan to hoard dozens of sets of houses and waited for the opportunity to raise the price and resell them. There was basically no one in the group to exchange rainbow universe immersive social product experience, and all the topics were related to the virtual house sale and purchase information that rainbow universe gave users free or low-cost quantitative delivery in the early days.
Players discuss virtual house prices in groups
"Missed Bitcoin in the early years, can't miss the metacosm now"
"How is this thing played?" What's the use? ”
"Have fun."
Taking Rainbow Universe as an example, the platform will issue a total of 350,000 sets of virtual houses, there are 13 types of room types, the circulation and scarcity of each room type are different, and the level of the house is divided into SSS, SS, S, A, B, C, the higher the level, the rarer.
Monday Lan in the rainbow universe "hoarding game" can be regarded as a leader-level figure, for why to enter the game, he said that he is also looking at the meta-universe fire, he went to Baidu to check the information, found this software in the comparison.
The rainbow universe newcomer carnival event page that has aroused heated discussion
In fact, in the early days of idle fish, in addition to the gamers to sell the free houses, there were also derivative transactions similar to "login software needs to provide help codes", with prices ranging from a few yuan to a hundred yuan. More sellers take advantage of the information difference, when new players come to consult that they are novices, they offer them a "1000 deposit to teach you" service.
Early Idle Fish Activity page
Compared with the idle fish players who earn this money through all aspects of the game, Monday Lan is more of the latest information obtained and the help code that can be used for trading, free to share with other players, at the peak, more than 30 players came to consult him a day.
Xie Chen was one of the many players who were guided by Monday Lan to choose a room. Xie Chen's way of entering the game is very similar to Monday Lan, after seeing the news of the relevant meta-universe real estate transactions, he judged that this may be an opportunity to make quick money in a hype atmosphere.
Xie Chen joked that although he came with the mentality of getting rich by storm, he also set a bottom line, not investing too much money, time, and energy, mainly looking at luck.
"Missed Bitcoin in the early years, now can no longer miss the metacosm, can't understand, on it", in the early years of contact with Bitcoin but did not continue to pay attention, has always made Xie Chen feel that he missed the opportunity, very sorry.
Xie Chen met Monday Lan online, under the guidance of the latter, Xie Chen participated in the Rainbow Universe APP internal test game, completed the newcomer carnival task for three consecutive days, and drew a house with a medium or upper scarcity level, which made Xie Chen very happy.
After getting the house to write down the number, Xie Chen stopped logging into the APP for a long time. For him, the software experience is not important, what matters is the future appreciation of the digital property in his hands.
The Rainbow Universe APP sometimes feedback part of the Caton page
However, in Monday Lan's observation, compared with the hot to hot more than a month ago, with the idle fish removing the key words such as meta-universe real estate and rainbow universe real estate, the market has now been slightly cold, and the topics in the different communication groups he is in are also a lot less, most of the players who rush to short speculation have little interest in the digital collection that can be transferred for a long time such as Alipay.
Among the many players lan contacted on Monday, the mentality of junior players is generally that although the rainbow universe internal test experience slot is full, it is a little to earn a little. During the peak period, in the exchange group, some people will issue the opening and closing prices of daily transactions of real estate, and there are also special virtual housing transaction intermediaries on idle fish, when the prices of these listings are higher than one day.
Compared with beginner players, Zhao Xinxin, who has a higher degree of risk appetite, is more like having some gambling mentality.
Zhao Xinxin spent nearly 10,000 yuan in 3 days to acquire more than 30 sets of virtual houses from a large intermediary on Idle Fish. "He is a person who eats poor information, many agents enter the house from him, I have no guarantee, directly transfer money to him."
The scarcity of the source of housing is not high, and Zhao Xinxin's strategy is to win by quantity, but he is not too sure about the future price trend. "I plan to hoard first, see how much luck can sell, no matter how much I make a loss, it will be a one-time thing", Zhao Xinxin joked to herself, anyway, before bitcoin, stocks have lost.
Li Daxiao, director of the Yingda Securities Research Institute, said that as a new thing in the new field, it is recommended that everyone should not see others buying and buying without knowing anything about it, and have a process of cognition and learning of new things, do not be impulsive, and do not blindly follow without understanding.
Players exchange ideas in groups
Sell IP? Selling services? Selling property?
For the traffic and public opinion of the rainbow universe, the relevant people of the Tianxia Show explained in an interview with the "Daily Economic News" reporter that the rainbow universe is a 3D virtual social product, not a meta-universe + real estate game product.
For the question of why there is a "rainbow universe speculation", Tianxiaxiu replied that it is more that the public mistakenly compares us with some foreign meta-universe game products.
Many foreign game products can be traded, and even issued coins through their own platforms, but the policies and regulations at home and abroad are different, especially the transaction part, so we are now strictly following the compliance requirements, and do not issue coins or support transactions.
"You can think of these virtual houses as a digital collection, so far, every user has these digital collections for free, we have not benefited from it, there is no way to directly trade on the system platform, we are now more likely to say that we can give."
Regarding the product positioning and planning of Rainbow Universe, Tianxiaxiu said that we are going to make an open content creation platform, because our underlying technology is blockchain, distributed storage, distributed computing, and its value is actually built by players in the entire ecological chain, and any creator in the future has their own avatar and can access our platform by themselves.
For the future Rainbow Universe APP profit model that everyone is more concerned about, Tianxiaxiu said that in the future, the production of content in the three-dimensional virtual social space of the Rainbow Universe, such as a set of actions, a digital illustration, an original music, etc., creators are no longer limited to monetizing only by selling advertisements, but selling their own intellectual property rights. In this process, because we need to use our server, we will charge data technology service fees in the future, which may be a profit model for us.
In addition to the new world, some well-known real estate companies have also begun to explore the meta-universe and extend their tentacles to the line.
At the end of December 2021, GreatEr China International Group held the "Meta-universe Trend IP Art Exhibition" on the G floor of Shenzhen Great China International Exhibition Plaza.
The "Daily Economic News" reporter found that the main exhibition hall facing the subway exit of the convention and exhibition center was divided into three areas by two elevators. The exhibition site displayed IP ornaments such as the popular Shenzhen devil cat and Pikachu, while the digital screen displayed the virtual host of Yuan 77. The venue is relatively small, and it doesn't take much time to visit the exhibition.
Offline meta-universe exhibition site IP per reporter Zhen Sujing photographed
At the exhibition site, Yin Hai, chief operating officer of the organizer, introduced to reporters that in addition to the main exhibition venue, the G floor of the Great China International Exhibition Plaza was also arranged with the current popular Internet celebrity punch points, and the overall decoration was more inclined to the sense of science fiction and the sense of the future. At the same time, the Mytrol digital cultural and creative space trading platform was also launched at the same time.
For why this exhibition is a "meta-universe trend IP art exhibition", as well as the suspicion of hot spots questioned in the market, Li Zhuo, chairman of Greater China Blockchain Technology Co., Ltd., said frankly in an interview with the "Daily Economic News" reporter that although Greater China Group is a real estate-based enterprise, it has been trying to diversify its layout and has never given up its attention to various outlets, and we are exploring the new commercial form of meta-universe and real estate.
For the market impact of the Mytrol platform after it is launched, Li Zhuo said that Mytrol is based on the entity, looking forward to the meta-universe, and will take the offline commercial revenue increment as the core after going online, empowering business and empowering real estate, with a main line and multiple tentacles as the market strategy, and exploring a new model of mutual benefit and win-win symbiosis between commercial real estate and digital art.
For the platform's revenue expectations and contribution to the group in the next few years, Li Zhuo has not given a clear explanation.
For the exploration of the meta-universe and blockchain by the Great China Group and others, Li Zhuo believes that compared with pure technology interconnection companies, housing enterprises with real estate sectors and commercial sectors have more advantages to do.
She analyzed that for example, our first stage is to use cultural and creative products for market development, and then we will graft many virtual products, and then combine the group's existing real estate sector and commercial sector, including a series of peripherals, etc., through grafting and cutting into the empowerment of the physical plate, and at the same time, the carrier or map of the virtual world can also be found in the real world.
Kerui Kechuang also expressed the same view.
In their view, discussing the link between the metacosm and real estate should not completely separate the "metacosm" from the "original universe", and the metacosm can become a "testing ground" for the real world.
Kerry Kechuang believes that the real estate in reality carries the "food, clothing, housing and transportation" of human foundation, perhaps the real estate in the metaverse is the best destination for human beings' "seven passions and six desires", some interactive experiences and services with higher costs in the real world can be tried in the metaverse, and even the services in the real world can be extended into the metaverse and become a new business model.
Is it an investment outlet, or a hype risk?
Metacosmity real estate prices are not cheap. On Decentraland, a digital plot was sold for $2.43 million(about 15.52 million yuan) for a high price of about 27,000 yuan/square meter.
Although the wind of the metacosmonic concept has blown to real estate, people in the industry have different attitudes towards this thing that is still very new. Some people think that this is a new thing that is still in its infancy and needs to be treated with caution; some people are full of expectations for its development, thinking that it will set off a revolution in the real estate industry; more netizens said that they have not seen such a pure bubble for a long time.
Idle Fish has removed information about the Rainbow Universe
Wang Guobin, CEO of Tubatu, a leading Enterprise in Internet Home Improvement, said in an interview with the "Daily Economic News" reporter that decoration is a field that relies heavily on user aesthetics, user experience and sense of space, and the metacosm is actually a relatively large application space. As the main Internet home improvement platform in China, Tuba Rabbit will keep an eye on this field, maintain an open attitude and learning.
However, compared with the diversification attempt, at this stage, Wang Guobin is more inclined to specialize in the art industry and strengthen the concept of basic skills, which may also represent the common cognition of some business leaders in the cross-border exhibition industry.
Li Guobin said, "As a person in charge of a company, in fact, you should not fall too into this concept. Because the Internet home improvement industry itself still has a lot of contradictions, it can be solved better. So on the one hand, we keep our attention, and on the other hand, we pay attention not to let ourselves distract too much in the general direction. ”
Li Daxiao believes that the meta-universe is still a new field in the exploration period, and the recent land purchase boom will not immediately affect the land and housing prices in reality. There is a process in the development of things, and at a certain stage the country will have a clear judgment on them. Maybe it'll keep the heat, maybe it'll be guided in due course.
Song Ding said that we do not see much impact now, but in the long run, it is not ruled out that there is a transaction relationship and economic relationship between the real estate industry and the metacosm, and gradually have a more profound impact. It may enter the virtual world through this refraction or a special institutional setting, forming a mode of combining virtual and real. Nowadays, the purchase of housing in the meta-universe can be seen as a manifestation of the further deepening and refinement of the network to some extent.
A vice president of a listed real estate company said in an interview with reporters that he did not know too much, but the hot speculation of meta-universe real estate may divert investors' attention, enthusiasm and funds to the real estate industry, which may have an adverse impact.
In Li Zhuo's view, the metacosm is a well-deserved outlet, but at present it is more like an "artificial" concept. In fact, virtual land transactions have appeared as early as 2018, until recent months to hitchhike the meta-universe, the turnover has repeatedly broken records, and then suddenly out of the circle fire. Perhaps only when the concept of metaversmum matures, the value of virtual assets such as virtual land and real estate can be reflected, but when this day will come is still unknown, at least not now.
A technology company specializing in real estate marketing has written that the meta-universe concept will be promising when it meets real estate, and even set off a revolution in the marketing of housing enterprises. They believe that now housing enterprises sell houses generally need to spend a lot of money and gravity to create a model room, the house will generally be directly demolished after the sale, resulting in great waste, and in the more advanced era of the meta-universe, through the simulation of various life scenarios, sales centers, demonstration areas, etc. do not need to be entities.
Some regional real estate executives said that there was no special attention to in-depth research before, but from the perspective of the current stage of the presentation model, it is very similar to the popular game of grabbing parking spaces and planting vegetables on the Internet more than a decade ago, except that it is a free game based on a large number of users in the open space, and there is no such thing as the virtual real estate and real estate in the meta-universe now.
For the people are more concerned about the problem of spending millions of millions to buy virtual land and the value of real estate, its continuation said that millions is a big number for ordinary people, but for high-net-worth people or enterprises, this cost is like ordinary people spending dozens of hundreds of games to recharge, and this process also brings them advertising effects and heat.
However, some netizens sharply commented that they have not seen such a pure bubble for a long time, and capitalists not only firmly control the real world, but now they have created a virtual world and created a concept at a very low cost. The house of the real world harvests life, and the home of the virtual world harvests the soul.
(In the text, Monday Lan, Zhao Xinxin, xie Chen are pseudonyms)
Reporter's Note 丨 Vigilance in the Meta universe "house can't be fried"
Since the second half of last year, the term "meta-universe" has become popular, but when many people have not yet figured out what it is, "meta-universe speculation" has quietly appeared. Low-cost or even free virtual real estate and virtual land have been artificially speculated at high prices, and an industrial chain of resale has been derived.
But in fact, the popular application of the metaverse is still in a very early stage, and digital assets, including digital real estate, still have great risks and are not suitable for individual blind investment. Many participating players are holding the opportunity to make a profit mentality to invest, which is the so-called "appreciation" space.
The high housing prices in reality have spawned "housing is not speculated", and the "house speculation" in the meta-universe is also worth vigilance.
Reporter: Lu Rong, Zhen Sujing
Editor: Chen Mengyu
Vision: Chen Guanyu
Typography: Chen Mengyu Ma Yuan
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