During the peak season of "gold, silver and four" decoration, many users have included embedded home appliances in the purchase list, such as built-in dishwashers, microwave ovens, refrigerators, and the heat has remained high in recent years. Taking refrigerators as an example, in 2021, the market share of embedded refrigerators has reached 11%, and there are nearly 2,000 models of various products on the e-commerce platform search for "embedded refrigerators". Although built-in refrigerators are dazzling, they still do not fully meet the expectations of users. "I thought the built-in refrigerator could fit the cabinet perfectly, but I still had to leave a few centimeters of space when I bought it home!" Complaints like this are not uncommon.
Built-in refrigerators on the market usually have to leave gaps, but users expect not to flash seams. On March 24, a 501L Haier zero-distance free embedded refrigerator was first launched in Jingdong, and through the bottom forward heat dissipation, it realized 0CM embedding with the cabinet and truly realized the integration. In addition, this refrigerator also has a new experience of wisdom and convenience in terms of storage and eating scenes.
There are many built-in refrigerators, but what users want is zero-distance embedding
Nowadays, the user's demand for refrigerators presents two major characteristics: the volume is more and more eager, and the thickness is more and more thin. Based on this, refrigerators that can be hidden in cabinets are becoming more and more popular. However, the headache is that all kinds of inconveniences also come: to ensure the normal heat dissipation of the refrigerator, the door is opened smoothly, and the black seam of 10CM on both sides becomes a sanitary dead end; The high temperature generated when the refrigerator is dissipated will accelerate the deformation and discoloration of the cabinet... These problems affecting the user's kitchen experience need to be solved urgently.
Ultimately, technology depends on technology to change the user experience. Since the gap is left to dissipate heat and facilitate the opening of the door, these two points must be solved first. Haier refrigerators took the lead in seeing the breakthrough of the problem, and changed the heat dissipation device from the two sides of the refrigerator to the front side of the bottom, so that the forward heat dissipation will not blow the cabinet. For the problem of "hitting the wall" of the door, it has innovated the dual-axis rail change hinge technology to ensure that the door body can be fully opened 90° close to the cabinet. On March 24, Haier's zero-distance free embedded refrigerator equipped with these technologies was officially launched in Jingdong, truly bringing a new experience of seamless integration of 0CM.
What is surprising is that the refrigerator released this time not only achieves "seamless integration", "no damage to the cabinet" and "smooth opening and closing of the door", but also presents the advantages of more, fine and fresh hoarding. For example, the freezing constant temperature preservation technology equipped with the freezing area reduces the temperature fluctuation and can seal the taste and nutrition of the steak; The dry and wet storage technology used in the refrigerated area makes the fruits and vegetables full and crisp, and the new nut tea does not return to moisture. In addition, the storage of ingredients do not have to worry about looking chaotic, difficult to find, the use of drawer pattern for all kinds of ingredients for raw and cooked, meat, healthy drinks and other ten fine divisions, flexible partitioning so that the ingredients are orderly, stored more clean.
Smart refrigerators are common, but users are pursuing a complete diet
The refrigerator is perfectly embedded in the cabinets, so that the kitchen is visually "integrated". In actual use, if you want to make the collaboration and interconnection between individual products and realize the "integration" of food life, the industry needs to make further efforts. Judging from today's market environment, most brands have launched smart refrigerators, but more are relatively fragmented "single product intelligence". For example, some have added smart screens that can swipe dramas, shop, or simply connect with apps. However, in practice, it is not possible to provide users with a complete diet plan.
Different from the "single product intelligence", the new refrigerator launched by Haier Refrigerator this time has been upgraded to the core mesh device of the three-winged bird kitchen, covering complete sets of eating scenes such as "eating, buying, storing and doing", making your eating life more comfortable. For example, when approaching the refrigerator, the streamer breathing light will actively light up to avoid the dim light and cannot be seen clearly; When you want to eat a big meal, relying on the pre-made dishes of the Alpha Fish platform, the refrigerator can be linked to the steaming oven for smart cooking, automatically adjusting to the right heat and time for you, so that the complex Master dishes such as Peking Duck and Buddha Jumping Wall can become simple and easy to do.
It can be seen that every iteration of technology and scenes is a beautiful exploration of users' lives. Haier refrigerator's diligent pursuit of zero-distance free embedded design brings users a beautiful and generous kitchen life; The intimate layout of the whole process of eating scenes brings a new experience of wisdom and convenience. The innovation of enterprises in science and technology and scenarios is the driving force for users to move towards a better life!