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The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

Produced by | Auto Bookstore

The author | Yang Feng

Have you ever seen a BMW without a front grille with two kidneys?

Have you ever seen a BMW with only one door?

Have you ever seen a BMW car with a new car priced at about 10,000 yuan?

Such a car not only exists, but also is the king of the market segment in which TA is located!

The success of BMW Egg is the product of a specific era, and it is also the value embodiment of many of TA's own leading designs, and it is also the success of BMW's product strategy.

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta
The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

In the post-war reconstruction period, the ration model of charcoal in the snow is more significant than the high-rise brand flagship!

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

If at that time, BMW's managers were still immersed in the profit and positioning of the Baroque Angel - the first model, perhaps today, you are familiar with the M power, xDrive is the illusion of the mirror flower and water moon!

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

Moreover, in line with the principle of feng shui rotation and fashion total circulation, in fact, in today's soaring oil prices and global low-carbon years, the times are calling for a safer, more refined and more environmentally friendly "21st century Isetta" to appear! Actually, I mean, there are already companies that are doing this!

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

This is the 2018 Swiss company replica of the electric istta, the maximum power of the motor is 20 horsepower, the maximum torque is 110 Nm, and the top speed reaches 90 km / h. The power performance is actually not much different from 70 years ago, but even if it is the version with the top large battery, the mileage is only more than 200 kilometers, and it is not as good as the first year version, haha.

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta
The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

In the vast river of history, there is such a god car that has been discontinued for 60 years, and I can still find a well-preserved original collection in Beijing, which is even more fortunate for the auto bookstore. Grateful to meet, do not quit moving forward.

The story of the CAR Bookstore that saves BMW's refrigerator factory - BMW Egg Isetta

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