Let me tell you how to make up the picture: "Three Cylinder Daisa" drove this "Baoding Land Patrol" through the desert, and then said a word to the camera... And then you guys thought of something!
Well, come back, if this is true, "Three Cylinder Daisa" will not be ridiculed by so many people, blame himself for not picking the props of "just right meal". In fact, after the official listing of the tank 500, whether it is the appearance or interior, as well as the independent brand has always been in a weak power, almost can not pick out the slot point.
At the same time, this time, many self-media calls for the tank 500 are also very high, of course, if there is no opposition to the voice is not certain, it is not realistic.
For example, on the day of the Tank 500 conference, we released a short video, and the popularity was OK. However, in the comments section, we noticed that some cynical voices still exist, such as high fuel consumption, such as the performance of the 3.0T V6 engine... So the question is, how does the tank team face these cynicisms about the Tank 500? Is the Tank 500 a good thing or a bad thing for the Tank 500, which has not yet ushered in the big test?
Tank 500 is too loud, is it possible to be "killed"?
In fact, some cool-headed car critics are thinking about it. Judging from the book data, the tank 500 is fully worthy of the title of "Baoding Land Patrol", but the praise that started too high is really good for a new model? In fact, from an objective point of view, a new car that has just been launched may have some individual problems in the future.
We have noticed in the complaints of the car quality network that even Japanese brands known for their quality will inevitably have some complaints. I remember that shortly after the Asian Dragon was listed, many media were bragging that this car was the "Lexus" that changed the shell, and the cost performance was extremely high. However, judging from the owner's complaints, it seems that the Asian Dragon only has a slightly domineering name, and does not carry the high hopes that FAW Toyota originally placed.
Back to the tank 500, in fact, some media have long suggested that everyone "calm down". After all, there are too many models that have been killed before, we are looking forward to the stars and the moon, and finally looking forward to the rise of independent brands, and at this moment we should help tank 500 "calm down", in fact, it is also to protect it.
In terms of product strength alone, the tank 500 is definitely not inferior to any imported SUV model of the same level. The reason why the tank 500 can get such a high voice is actually related to the rise of independent brand research and development. Especially on the tank 500, the 3.0T V6 engine and the longitudinal 9AT independently developed by the Great Wall are believed to have brought many people to tears. But until then, we still have to be objective that the supply chain initiative of the automotive industry is not in our hands.
On the day of mastering the supply chain, independent brands may be able to play a triumphant song
As we all know, the key technologies and components in the automotive field will directly affect the performance and quality of the car. For example, the engine of the tank 500 is so exciting that it is actually because we have not had a hard core technology with too much displacement in the engine field. In fact, from the perspective of the global automotive industry, a large number of automotive core technologies are still in the hands of foreign manufacturers.
For example, Austria's AVL, Germany's FEV, Britain's Ricardo Ricciardo, these are the leaders in automotive engine development and design. For example, Delphi in the United States can be said to be the world's largest auto parts supplier, and its product supply includes Ford, General Motors, Toyota, Nissan, Volkswagen and other global manufacturers. Delphi has also established 176 wholly-owned manufacturing plants, 42 joint ventures, 53 customer service centers and sales representative offices, and 32 technical centers in 41 countries.
In fact, today's Chinese auto industry is still just a primary school student in the historical trend of the global auto industry supply chain. But it is undeniable that in the tank 500, we have seen the courage of autonomous car companies. Whether it is a 3.0T V6 engine or a vertical 9AT, it is a representative work of the Great Wall that dares to break through itself.
Some people may think that the Longitudinal 9AT of the Great Wall is the reverse development of Mercedes-Benz's 9AT, which may have something to do with the engineers coming from Mercedes-Benz. However, we believe that the reason why the autonomous wave box has always been "not in the flow" over the years is that it lacks the courage to try the breakthrough of "0 to 1", and the Great Wall dares to do so, and we naturally have to fully support it. "Losing is not terrible, it is a big deal to start over, but if the backbone is broken, you really can't stand up straight", this is the finishing touch to Wu Maolin, founder of "Car 314", on the current status quo of joint venture brands and independent brands.
Of course, even if the independent brand does well, the Internet will always be full of doubts. On this point, we have repeatedly mentioned before that these doubts are either kneeling for a long time and can't stand up, or some Internet trolls and keyboard men. So in our opinion, the most important thing for the tank team to do now is to do the marketing of the tank in place, especially to be good at guiding those potential consumers.
Everything is ready only thanks to the East Wind, and whether the tank 500 can be done depends on marketing
From "the wine is not afraid of the deep alley" to "the wine is also afraid of the deep alley", which represents the change in consumer psychology, you do not take the initiative to me, why do I still have to stick to my face? Because of this, the marketing activities in the automotive circle are now one after another, and the car critics are following a wave. But then again, marketing planning is a very test of the level of a car company's marketing and public relations department.
Presumably everyone is not unfamiliar with last year's "driving a new Qijun to play in the desert, it is too fun..." This sentence is not unfamiliar, yes, as a senior car critic YYP, not only let himself fire again, but also "burned" the sales of the three-cylinder Qijun. Itself a bearer three-cylinder engine + CVT city SUV, had to drive to the desert to test drive, the incident was full of slots, the result is afraid that everyone does not know, the consequences can be imagined.
We can imagine that if YYP had driven a tank 500 to play in the desert, wouldn't it have been logical? Therefore, nissan's marketing team and public relations companies should become the laughing stock of the industry. The Tank 500 side should take this as a warning, focusing on the establishment and maintenance of word of mouth. As for sales, we all know that the order for tanks 500 half a year ago has exceeded 20,000 units, and even if you queue up now, it is estimated that there is no hope for picking up the car within the year.
But then again, even if the best car is, it needs a long period of word-of-mouth maintenance, after all, no one is perfect, the car is not finished, and no one dares to pat their chests 100% to ensure that they will not have any problems. So this is also what we mentioned at the beginning, will everyone hold the tank 500 too high will bring unnecessary trouble after its delivery? That's hard to say. But what is certain is that as long as the tank does not find YYP publicity, at least word of mouth should not be a big problem.
Write at the end
At the moment of the expansion of new energy, and the soaring oil prices today, Tank 500 still dares to challenge this world that lacks passion, which we must pay high respect. But we still think that for the tank 500, everyone can moderately praise, there is no need to be too high-profile, after all, you have to give other tank 500 room to rise, right?
In addition, we are also very grateful for the tank 500 daring to carry a self-developed engine and gearbox, yes, grateful, but also excited. Because this is enough to prove that China does not lack strong companies that insist on independent research and development, just like Huawei.
However, we still recommend that the marketing department and public relations companies on the tank side must give more consideration to the selection of cooperation endorsement partners. After all, the starting point of the tank 500 is already very high, as long as it does not overturn, it is basically like a god in the car circle. So, how do you choose a spokesperson? What kind of spokesperson should I choose? Be careful.