Original Author: Used Car Xiao Fat (Wang Meng)
Graphic material: from online disclosure and surveys
Reprinted with permission: xiaopangfans
New energy vehicles "take the opportunity to increase prices"!
Due to the recent rise in gasoline prices, the rise in manufacturing raw materials, the shortage of chips, the decline in subsidies for new energy vehicles and other factors superimposed, a number of domestic new energy vehicle manufacturers announced price increases, so far in March, including Tesla, BYD, Chery, Xiaopeng and many other car companies announced the price increase of their products, the price increase range ranged from 3000-20000 yuan, of which Tesla is three times within 8 days, and the user purchase seems to still be "snapping up" actively.
Recently, the new energy vehicles in the extended range hybrid mode have also begun to join the ranks of price increases, and the ideal car official announced the price increase, and Li wanted to come forward to explain.
Different from the traditional car companies' idea of making money, often most of the new energy forces to build cars are more "valuation stories", most of them say that due to various reasons, so they are selling a loss, it takes scale and time, so this price increase is forced to be helpless or not, take the opportunity to alleviate the pressure of funds, and the price increase has begun.
Transfer order "spread over 10,000"!
Due to the price increase of new energy vehicles, but most of the enterprises are "fixed" customers do not increase the price of the principle, in principle, before the official announcement of the price increase of customers to pay the deposit or deposit, in principle, do not increase the price.
Due to the relatively large price increase, the price difference between before and after some models exceeds 10,000 yuan, especially Tesla, Ideal and other "net red models", and the difference between orders before and after is "over 10,000"!
Since the beginning of March, the price increase of some new energy vehicles has been:
Tesla Model 3 and Y, the price increase of 14,000-20,000 yuan;
BYD Dynasty and Ocean series, hybrid series increased by 3,000 yuan, pure electric series increased by 6,000 yuan;
Xiaopeng, P7 price increase of 10,000-20,000 yuan, P5 price increase of 1.32-15,600 yuan, G3 series 1.07-1.43 million yuan;
Wuling Hongguang MINIEV price increased by 2,000 yuan;
Chery small ants and ice cream series price increased by 3000-4000 yuan;
The ideal One price increased by 11800 yuan.
Among them, some people have begun to make a difference in the "transfer order", without queuing up to "Gasseil", who is operating like this?
Is it illegal not to resell the promise? Can it be cured?
This time, Tesla and some brands have also found problems, such as one person booking multiple times, or some people using multiple identities to book cars.
This kind of thing does not only appear on Tesla's new energy vehicles, but also in traditional Internet red fuel vehicles, such as tank 300, including the newly listed 500, earlier mark-up cars, such as Mercedes-Benz Maybach, Mercedes-Benz G, and even Guangzhou Honda Accord and FAW Audi A 6 dating back to 20 years ago.
Is Tesla's official "No Resale Commitment" suspected of being a hegemonic clause? Is it contrary to the current domestic consumer rights protection and other related provisions?
1. Among them, it promises not to resell to a third party after 365 days of purchase, and there is a lot of ambiguity in the transfer of second-hand cars, such as what should I do if this car has an accident? What should I do if the user has no money and cannot repay the loan? Bought a Tesla must drive for a year?
2. After purchase, it is necessary to cooperate with the manufacturer to provide the vehicle management certificate, if the breach is found, 20% of the car payment will be deducted within 7 days, otherwise the penalty of "restricting the binding account and the super charging station" will be suspected of user privacy and unequal treaties?
In fact, the original intention of the manufacturer may be good, but some regulations and contents are "on paper", in fact, the conversion order takes the opportunity to "sell the number" if there is no sales in the store and their own people's "infernal affairs" and "inner ghosts" How can it be realized?
This kind of thing is not so much a "scare user" as a real knife and a real gun to "clean up the inner ghost", right? I don't know whether the new marketing methods of these new energy forces have captured the psychology of the Chinese people of "buying up and not buying down", or the strategy of "darkening the dark warehouse of the Ming Repair Boardwalk"?
Is it risky for users to purchase "Transfer Indicators"?
Japan sold more than 300,000 Toyota Alpha, Chinese the price increase of 600,000 landed more than 1 million people also bought, Mercedes-Benz G price increase out of the sky also has some people to want, even in recent years, our own brands have also played the "hunger marketing" markup strategy, no sale, there is no harm.
Therefore, there are still people buying and selling, turnip greens, Zhou Yu huang gai, we do not stop.
Is there a risk to ordinary users for the "transfer indicators" after the price increase of new energy?
1. The purchase and transfer indicators may be restricted by the manufacturer's account, including battery warranty, vehicle service and other restrictions, which should be treated with caution.
2, the transfer into a second-hand car inside there are also pits, which is one of the hidden factors of the low residual value of many new energy vehicles, many new energy vehicles in order to sell the "first owner rights" to give a particularly good, but for the average less than 3.8 years to sell new energy vehicle users, the second car owner is difficult to enjoy the "continuation of the first owner" rights and interests, so the depreciation is relatively large, be cautious!
3, price increase loss depreciation compensation, although some customers feel that I gave priority to buying a car "before the price increase", but it may be a second-hand car that has passed a household, in fact, it is also a loss of ownership, although it may be a day before and after, if it is the first account and then what is the car rental, auto finance company, and even some customers who do not understand the operation of the account again, because these "first origins" lead to re-transfer depreciation is much higher than your "take advantage"!
Return to rationality and don't "risk following the trend"!
The actual "black box operation" of each "price increase node" may not be the manufacturer, nor the dealer behavior, but often some external "stitching personnel" and internal "power employees" should be combined inside and outside, and finally there is a problem, consumers suffer losses, manufacturers lose face, dealers risk, are not worth the loss!
At the same time, this "rich and willful" consumption habits also advise users to return rationally, cars are used to drive, is a tool for life production, do not give too much vanity and wrong values, as if it is a mark-up car I can afford you can not afford to buy, only buy the worst cost performance, do not buy the best!
Relying on external "display" to boost their "confidence", in the end, it is themselves who suffer losses in the face of swollen faces, it is more and more difficult to make money, the pressure is getting bigger and bigger, and it is better and more careful to live a life.
At the same time, I also hope to cause new forces and new forces of the employees, the automobile industry is in need of continuous ingenuity, in the end or rely on products and services to speak, hype is very popular, out of the mix always have to pay back, today's cause will have tomorrow's results, everything is good is everyone hopes!
Guys, about this collective price increase in new energy, some people take the opportunity to "transfer orders" to earn the difference, what do you think?