As early as 2018, FAW Besturn, which was already in the quagmire at that time, released the "New Besturn" brand strategy and launched a new "Window of the World" LOGO. Xi Guohua, then general manager of FAW Group, said that he would carry out a three-year action plan to enable Besturn to achieve annual sales targets of more than 200,000 vehicles in 2020, more than 400,000 vehicles in 2021, and more than 600,000 vehicles in 2022. Now it seems that such a goal is simply to make people laugh off their teeth.
In recent years, FAW Besturn's sales can be described as a direct drop to the bottom, only about 68,000 vehicles were sold in 2021, and FAW Besturn no longer shouted those unrealistic goals.
However, this year, FAW Besturn may have set a target of 100,000 in view of last year's sales of more than 60,000, and it is still unknown whether this 100,000 can be completed, after all, it is still very difficult to complete 100,000 in terms of the current FAW Besturn models on sale.
After all, last year, the Pentium B70, which was highly expected by FAW Besturn, sold less than 20,000 vehicles in total, and the sales of the SUV family as the Pentium T77 were also less than 20,000, not to mention other models, and the only sales that could be seen was the Pentium NAT for the online car market.
In the first two months of this year, FAW Besturn's sales volume was about 8,000 vehicles, how to complete the 100,000 vehicles according to this situation?
FAW rush to wake up, work harder, don't stay in the greenhouse, boil the frog in warm water, the result will not be beautiful after all. Look at the rise of other independent brands of pure electric, hybrid, fuel vehicles also fell, and fuel vehicles, pure electric vehicles, hybrid vehicles these three sections of your FAW Besturn section are not good, then you say that your future road can go where? Sitting on the best resources but having such a performance, don't you worry about being laughed at by the car circle?