Nowadays, folding screen mobile phones have become the first choice of many consumers when buying high-end flagship machines, and it is also the existence of many mobile phone manufacturers in order to establish a high-end brand image. With the continuous efforts of old players such as Samsung and Huawei and the entry of new players such as Glory and OPPO, new products continue to emerge, which also attracts more ordinary consumers and makes the competition on this track more and more intense.
Market competition intensified, Samsung maintained a leading position
According to the latest report from international data research agency IDC, the global shipment of folding screen mobile phones reached 7.1 million units in 2021, an increase of 264.3% over the 1.9 million units shipped in 2020. According to IDC's forecast, in 2025, the global shipment of folding screen mobile phones will reach 27.6 million units, while the compound annual growth rate (CAGR) from 2020 to 2025 is 69.9%, which shows that the market demand for folding screens is constantly blowing up.
In this folding screen mobile phone war, the various brands are not evenly matched, in the report of another authoritative organization DSCC, it can be seen that the growth of global folding screen mobile phones in 2021 can be largely attributed to Samsung, and its annual market share is as high as 87%. In particular, the Samsung Galaxy Z Flip3 5G, its own share of more than half of the market, has become the world's hottest folding screen mobile phone in 2021.
It can be seen that Samsung, the earliest layout of folding screen mobile phones, with the Samsung Galaxy Z series is still the leader in this field, and the Samsung Galaxy Z series product line layout is rich, mature technology, functional experience innovation, which makes Samsung more and more stable on the track of folding screen mobile phones.
Do not be disturbed by the outside world, adhere to the right path
Folding screen as a newer category of smart phones, from the concept to mass production will encounter a variety of problems, so who has strong research and development strength, who has a hard technology, who has an earlier layout in the industry, and the fewer detours taken at the same time.
As early as 2019, Samsung launched the first generation of Samsung folding screen mobile phones, and in the following years, Samsung folding screen mobile phones have been iterated many times, and two product lines of Samsung Galaxy Z Fold and Samsung Galaxy Z Flip have been formed, corresponding to two products of horizontal folding screen and vertical folding screen. At the same time, Samsung has been sticking to the right path, for example, in terms of screen folding state, Samsung has always insisted on the in-folding scheme. Although many mobile phone manufacturers initially questioned the internal fold, after several years of testing, the internal folding scheme has become the best design recognized in the industry, which fully demonstrates that Samsung has the correct forward-looking design of folding screen mobile phones.
Constantly overcome difficulties and comprehensively improve products
Samsung can gain a firm foothold in this market, and it is also inseparable from the product strength that has been improving. For example, in the key hinge design of the folding screen, Samsung is constantly exploring, and the original invisible hinge technology solves the problems of obstructed hinge opening and closing, easy to enter dust and dirt and unsurpendability, and can be rotated from multiple angles, which makes Samsung Galaxy Z series mobile phones expand a richer way to play.
At the same time, in terms of the durability of the folding screen that consumers are concerned about, Samsung's third-generation folding screen Galaxy Z Fold3 5G and Galaxy Z Flip3 5G also give an ideal answer. In addition to the use of new materials to increase durability, Samsung's third-generation folding screen products also support IPX8 waterproofing, which makes industry insiders and consumers more amazed by Samsung's technical strength, because in the past it was difficult to achieve the same waterproof performance as traditional mobile phones. It can be seen that Samsung has never stopped in terms of innovation, in order to allow users to use mobile phones more safely.
The interactive experience of the Samsung Galaxy Z series is also difficult for other folding screen phones to surpass. Thanks to the multi-angle spin-stop technology, the new Samsung Galaxy Z series can be expanded to the right angle, so that the phone is firmly placed on the plane, thus saving the user the trouble of having to hold the phone or use the stand in many scenarios. In addition, the Samsung Galaxy Z Fold3 5G mobile phone also implemented support for the S Pen function for the first time, allowing users to play their creativity in the way of handwriting, and further improving the efficiency of work and learning.
After three generations of continuous innovation, Samsung Galaxy Z series has now had a very good reputation in the market, whether from the appearance of design, performance configuration or functional experience have been recognized by consumers, to determine Samsung's leadership in the folding screen market, no matter how the future competition, want to shake the status of Samsung, but it is more difficult.
(7890487)