What prohibits revenue is live games, and what does it have to do with my live chat .jpg
Recently, Bandai Namco announced that the shipment of "Eldon's Law Ring" has reached 12 million, becoming a veritable phenomenon. This sales is also effectively reflected in the Internet, this month, the game's related content has remained hot, presumably the audience has tasted enough.
For game anchors, this national carnival in the game industry naturally cannot be absent, and to this day, there are still many anchors on the live broadcast platform who still insist on fighting with the Valkyrie.
But at the same time, the Japanese anchors on the other side of the ocean are difficult to play the game, for them, live broadcasting to make money this way of survival seems to have some problems, in order to live broadcast "Eldon's Ring of Law" at the same time to ensure the income of live broadcasting, need to move a lot of thought.
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As early as half a year ago, friends who participated in the online beta of "Eldon's Ring of Law" should still have the impression that the game developer, FromSoftware (hereinafter referred to as FS), repeatedly emphasized in the user code that the network test "does not allow live broadcasting or live broadcasting".
Although there are indeed anchors who are willing to give up the heat to abide by the user code, but when the anchors who catch up with the heat are safe and sound, everyone reacts, this strict code seems to be just a blank piece of paper for domestic players, and the official will not deliberately cross the Pacific Transnational Law Enforcement, but in Japan, the anchors who dare to upload videos can't really find a few.
FS has always been quite strict about copyright control, and has long been working on modifying and improving its own games "video and picture submission related matters", although there are not many restrictions for players outside Japan, but for Japanese anchors, in order to live broadcast their own games, they must carefully study the user code.
Three days before the game's release, FS updated the user code in Japan and imposed strict live streaming restrictions on the games in which it holds the copyright: it prohibits all direct access to money from viewers, including but not limited to Twitch tips, YouTube SC (Super Chat), exclusive videos for members (YouTube-specific features), and so on.
However, the creative incentives of video websites for anchors are not limited
It is worth mentioning that FS did not give the corresponding restriction list, but instead listed the games whose actual copyrights were not in their hands. However, according to their past works, the restricted games are mainly the Dark Souls series, Only Wolf, Eldon's Circle of Law, and a number of games from the ancient times that were fully developed by FS.
The actual copyright of the above works does not belong to FS
Of course, this restriction is only for the behavior of live broadcast profits, if it is only a simple game live broadcast, it is completely legal and compliant, such as YouTube, the anchor only needs to turn off the corresponding SC function, you can cut off the fan's tipping channel, avoiding the suspicion of profit.
However, for Japanese game anchors, YouTube SC can be described as the pillar of anchor revenue, we previously reported that Runyu Lucia has set a record with a sc revenue of 190 million yen a year, and recently the well-known game anchor Junichi Kato won more than 200 million yen of SC on the night of the wedding broadcast, but these are another story.
As a result, whether to broadcast or not to broadcast has become a difficult problem. Although there is always the argument that "anchors make more money and is easier", no one can stand it if they really have to volunteer to live for several hours a day. But if you want to give up this hot masterpiece, you are bound to miss a great opportunity to increase fans.
Japan's copyright law, which has always been strict, naturally does not easily let go of copyright violations, and if it is really to be investigated, the consequences will be quite serious. But there is a group of desperate anchors who play word games at this delicate point in time and begin a tug-of-war with FS.
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The earliest solution is very simple, after a round of exciting game live broadcast, the anchor who should have been broadcast will prepare an "additional" chat live broadcast for the fans, and through this miscellaneous conversation, the anchor can open the profit function with peace of mind, and the fans can also contribute cash to the host's previous wonderful operation.
What prohibits revenue is live games, what does it have to do with my live chat?
Since the official rules are not written, it is no wonder that the anchor plays word games. In fact, FS has not reacted to this kind of behavior these days, which is also a tacit acquiescence to this live broadcast method.
After the game session, a chat session was specially prepared, which undoubtedly wrote the four words "give me money" nakedly on the face, not to mention that some anchors also repeatedly emphasized that "there is a miscellaneous link next".
Although it did not violate the live broadcast regulations, this operation still attracted the dissatisfaction of many passers-by after all - because there are a large number of small anchors who abide by discipline and law and do not exceed the rules, and the big anchors who "collect rice" with the edge ball are more dazzling. These days, Japan has also erupted a wave of small-scale inflammation against such anchors, which will not be described in detail here.
Compared with this kind of blatant exploiting behavior, Japanese anchors have come up with more intelligent and low-key ways to circumvent the limitations of FS.
Here is to introduce the "SuperThanks" function installed by YouTube half a year ago, in simple terms, as long as the anchor turns on this function, fans can pay cash tips for the anchor's video. Logically, this kind of "direct money" channel is explicitly prohibited by FS, but for some reason, FS does not mention SuperThanks in the relevant user code. Therefore, the next script should be expected by everyone.
Whether it is the anchor who forgot to turn off the function out of negligence, or arbitrarily rubbed the edge ball, it is obviously a clear violation of the user code. And FS, who came back to God, finally realized the "good intentions" of these anchors, and hastily added a line of countermeasures to its own user code.
Unfortunately, according to the revised description, even if the SuperThanks function is accidentally turned on, as long as the audience is reminded in the introduction bar, they can submit and broadcast live as usual. As for how to remind the audience, although everyone knows that it is a call on the audience not to play money, FS is also very implicitly not pointed out.
In this way, there is a perfunctory anchor who writes in the introduction column: "This live broadcast follows the user code, any related advertising and SuperThanks will bring revenue, please pay attention", and do not talk about whether the audience should pay money.
Helpless FS had to accompany these chewy anchors to further refine the user code, honestly writing "please anchors call on the audience not to play money", which finally solved the problems caused by SuperThanks.
But wave after wave, wave after wave, two consecutive changes to the code seem to be of no help, because after this, there was once again an operation that no one expected: hitting money before the live broadcast. The specific operation is to pre-empt the game names such as "Dark Souls" that are forbidden to be tipped in advance to absorb gold on the title of the live broadcast room, and then turn off the SC function until the official live broadcast, so that it can be broadcast live naturally.
It's the live game that prohibits revenue, but as long as it's not broadcast, it doesn't matter
The money that the audience played before the live broadcast, FS of course could not stop it. Intentionally or unintentionally, but profitability has become a given fact, and I can already imagine FS employees working overtime to discuss how to further modify the user code next.
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In Japan, where the Industry is developed, there is a popular revenue model of stealing beams and changing pillars: the three-store method.
Although everyone knows that Pachinko undoubtedly belongs to the "gambling game", through the three-store method, the Japanese Pachinko store is divided into three, divided into ostensibly Pachinko shops, prize exchanges and wholesalers.
The small steel balls (that is, chips) won by customers can only be exchanged for "special gifts" in the store, but when they go out, they can be exchanged for the corresponding cash at the prize exchange outside the store - and the wholesaler then uses the cash to buy back these gifts and sell them to the Parkingo shop, which realizes a token-style cash gambling method.
But if someone wants to blame the local Baiqingge shop for gambling, the owner will most likely tell him that there is no real cash bet in the storefront, it cannot constitute gambling, and the customers in the store are just here to play.
The behavior of the anchors in the old man ring ban profit event is similar to the "three-store way", a term that was born in the Showa era decades ago rarely appeared on the hot search of Japanese Twitter.
Perhaps from the perspective of the Chinese people, it is simply unreasonable to ban the profitability of anchors who can help promote the game, but the strict control of copyright by Japanese manufacturers has long been accustomed to the Japanese. Big manufacturers such as Nintendo have also had disputes with big anchors over revenue sharing. The FS that borrowed "Eldon's Ring of Law" to go out of the circle around the world is naïve in how to deal with the profitability of the anchor, which is also understandable.
At the heart of the incident, the ban on directly obtaining money from viewers is actually in response to the recent frequent social phenomenon of minors spending money on live broadcast tips in Japan (which looks a bit familiar). FS's lame operation, although it is inevitably a bit funny, but it is also a positive response to the requirements of public opinion. Although FS is familiar with the business of making games, it may still have a long way to go to deal with the revenue and copyright issues of live broadcasting.