After last week's "CCTV 3.15" party, major automakers were relieved, and some netizens jokingly said that "the car escaped the disaster."
Every year during March 15, major media platforms will carry out special reports on rights protection, help users speak, and defend their rights for consumers. From "CCTV 3.15" to "Local Station 3.15", although it is only once a year, it has a slight sense of ceremony, but it can still play a lot of deterrent effect on those acts that harm the rights and interests of consumers. During this period, many brands will get nervous, inquire around for news, and collect topics and activities from major media in order to extinguish the fire in advance.
This year, the car was not exposed by "CCTV 3·15" is equal to safety? Apparently not.
Taking the complaint data of the China Consumer Association as an example, in 2021, automobiles and auto parts ranked fourth in the overall complaint volume of commodities, and increased by 19% year-on-year. This shows that there are indeed many problems in the overall consumption of automobiles at present, and the growth rate of complaints has exceeded the growth of automobile sales. From a certain point of view, the current automobile consumption environment is deteriorating. In addition, judging from the cases exposed by local media "3.15", cars still occupy an important part. Especially in the consumption of new energy vehicles, there have been many black holes for rights protection, such as power locking, fire, brake failure, software caton, etc., which are more difficult than the "three major pieces" of traditional cars.
As a part of the entire automotive industry ecology, the media of course hope that China's auto industry can become stronger and stronger, and Chinese people can enjoy a better travel life, but for their own problems, I also hope that various brands can face up to it, and do not take the chance to think that everything will be fine after escaping "3·15".