On March 18, the new Mondeo announced a pre-sale price of 159,800-21.98 million yuan, just look at the price, the impact is not so big. The reason why the new Mondeo is here to smash the yard is because in the entire B-segment car market, the power, space, configuration, and design language, the new Mondeo is very resistant. Combined with the pre-sale price, it can be basically concluded that the fifth generation of Mondeo shoulders the heavy responsibility of Ford's ZTE in the Chinese market.
New car features: body elongation, wheelbase elongation, screen elongation, configuration full, price pull down.
The new car length and width is 4935 * 1875 * 1500mm, wheelbase 2945mm, the mainstream B-class models in the market, there is a count, Accord, Camry, Passat, Regal, Tianlai and other models, in terms of space performance, the new Mondeo is second to none. Even compared with the C-class Audi A6L, the wheelbase difference is only 79mm.
Not only does it have the same three major pieces as its big brother Lincoln Z, but also has a slightly over-wheelbase, while the interior configuration is not inferior to Lincoln Z. Imagine what it would be like if Lincoln Z went public later than the new Mondeo, and it seems that the new Mondeo is still saving face for his big brother. Although Lincoln Z is a member of the second-tier luxury camp, its luxury attributes are not deeply rooted in the hearts of the people, which means that Lincoln Z cannot support its brand tone for the time being.
But the new Mondeo is different, holding the same product strength as Lincoln Z, to compete with mainstream B-class products, how to see is a dimensionality reduction blow. To put it bluntly, the new Mondeo is fierce, even his own people are not spared, even if it is a luxury model like the Lincoln Z, the field is not wrong.
From the appearance point of view, the new design concept "potential energy aesthetics" makes the whole vehicle look smooth, the hexagonal middle net adopts a combination of scales, and the grille supports active closing. In addition to domestically produced cars, this configuration is almost non-existent in joint venture cars. The waistline of the body is very stretched and powerful, and the conventional through-line waist line is not adopted, and when it reaches the C pillar, the waist line moves, forming a staggered visual beauty.
The new Mondeo maintains the family and business attributes of the traditional B-class car, while adding a lot of sports elements, it looks more youthful. From the overall appearance, the new car is on the aesthetic level of young people.
Speaking of interiors, the 1.1-meter giant screen has become one of the main features of the new Mondeo, and it is also a major highlight. Not to mention the practicality of the 12.3-inch LCD dashboard and the 27-inch touch screen, the impact is not generally large based on visual effects alone. In this level, none of the joint venture models can do this, only domestic models can do so.
Many netizens feel that this 1.1-meter giant screen affects the driving line of sight and will produce a glow, which is better than making a regular-size screen. In fact, the rapid development of intelligent technology, the new Mondeo has a reason and the strength to do so. At the beginning, such a large-size dual screen can only be owned by mercedes-benz E-class. Now that it has become the standard of many autonomous models, it is rare that the new Mondeo can have such sincerity.
Before the advent of the all-new Mondeo, the joint venture models had hardly compromised so much with consumers. The whole series is equipped with a 2.0T engine as standard, matching the 8AT gearbox, you can say that the large displacement is the characteristic of the American car, but you have to admit that this power combination is difficult to match in the same class.
Only from the configuration point of view, keyless start, keyless entry, hidden electric door handle, active closed air intake grille, remote start, mobile phone wireless charging, voice control, OTA upgrade, in-car air purifier, PM2.5 filter, in-car environmental atmosphere lights, compared to Passat, Camry and other models, voice control only supports multimedia systems, navigation, telephones, the new Mondeo on this basis more air conditioning and sunroof, but also standard. These configurations are common on autonomous models, but few are found in joint venture models.
If you cover the logo, most people will think that this is an autonomous model, but it is a joint venture model. Therefore, the sincerity of the new Mondeo is not just talking, but really showing in front of us, which can be seen, touched, and more appreciated. If after the official listing, the price is lower than the current pre-sale price, I can only say that I will not change it for a Lincoln Z.
We have been discussing a topic, the joint venture brand has been developing in China for decades, the three major pieces are advantages, how can not be in the configuration to the independent brand alignment, the combination of the two, is not like a tiger to add wings. Today, more and more people do not care about the gap between independent brands and joint venture brands in the three major pieces, but the gap has narrowed. Therefore, more and more concern is the richness and intelligence of the configuration.
The new Mondeo sees this, if it continues to use the engine, gearbox, chassis as the selling point, it will not be able to impress the current consumer. Therefore, on the basis of maintaining the original hardware, fully considering the needs of Chinese consumers, we have made sufficient efforts in software to seek breakthroughs in intelligence and electrification.
We dare not say how rare the electric door handles, active closed grilles, mobile phone wireless charging, etc. are, but you have to admit that it is the fifth generation of Mondeo that has put it down to the B-class car, and it is a joint venture model, and the price is fixed at about 200,000 yuan. To meet these conditions, the new Mondeo is the first.
Whether the new Mondeo can achieve the ideal sales in the future, we cannot be sure, but what can be affirmed is that the new Mondeo allows us to see that there is still a lot of room for improvement in the joint venture model, not to be unable to do it, but not to do it. This "smashing spirit" of the new Mondeo is worth learning from other joint venture models.
Conclusion: It is undeniable that the joint venture brand is on par with the independent brand in terms of configuration, but it is only a matter of time. The emergence of the new Mondeo is bound to accelerate this process and make this day come sooner, and from this point of view alone, the new Mondeo has already won. Judging from the pre-price and product strength announced so far, the new Mondeo does have the strength to smash the field. Although Ford's brand and reputation have been frustrated and sales have been sluggish in the past few years, from the perspective of EVOS that has been listed and the new Mondeo that is about to be listed, there is no extra sweet talk, only real products, and Ford is carefully recovering it. Perhaps this is Ford's apology and remedy for Chinese consumers.