Speaking of Venucia, are you the first to think of Dongfeng Nissan? Yes, when Venucia was first born, it entered the market as a "joint venture and independence". Because the strength of independent brands at that time was not very strong. Even using some of the not very advanced technologies of the joint venture brand can develop the brand. Therefore, at the beginning of the development of the brand, the three major parts of the engine, gearbox and chassis were indeed nissan's technology, and therefore they were rapidly developed. Ordinary consumers go to Venucia's 4S store and listen to the sales staff introduce the car, they will also be told of the inextricable connection with Nissan.
However, with the passage of time, today's independent brands have made great progress in technical strength, including Geely, Great Wall, Changan and other independent brand cars, in the 100,000 yuan level of family cars, I believe it has not lost to the joint venture brand at all.
But what about Venucia? Due to the continuous use of Nissan technology, it has not been able to follow up in time for independent research and development. And when a new product does not get Nissan technical support, or Nissan technology is not suitable for new products, Venucia will be very passive!
Venucia Big V is a good example. It is the main product of the current Venucia models. But none of the engines and gearboxes are Venucia's, nor are they Nissan's, but all come from external procurement.
What do we say is the most important thing about a car? It is the three major parts, that is, the engine, the gearbox, and the chassis. And Venucia Big V this car, the engine comes from Mitsubishi, the gearbox comes from SAIC.
In fact, the Mitsubishi engine was widely used in the early stage of the development of its own brand, but later with the enhancement of the strength of the independent research and development of the independent brand, the Mitsubishi engine has been abandoned. Now, Mitsubishi engine has no particularly obvious advantages over the engine independently developed by its own brand.
The gearbox independently developed by SAIC Motor, even SAIC itself is not commonly used, and due to the reliability and frustration of the dry double clutch itself, its position in the industry is almost the same as that of the three-cylinder engine, which has been abandoned by a large number of brands. And it's such a powertrain. There are many potential problems.
First of all, there is the problem of matching and tuning the engine and the gearbox. If the manufacturer can develop the engine and transmission independently, then it will be better in terms of power smoothness and fuel economy.
Secondly, once a problem occurs, engineers can also find the problem in time and solve the problem. But now, the situation of Venucia Big V is that the engine is not its own, and the gearbox is not its own, so once the user has a failure and problem in use. Venucia also has a hard time knowing where the problem is, let alone solving it for the user.
We found a user in the case of a user complaint that the engine turbocharger failed and needed to be replaced. But after waiting for a month, I was still told that there were no accessories. Obviously, this is because the engine is not produced by Venucia itself, and the production, transportation, and Venucia of these key components cannot be the master.
Therefore, the next step, how the Venucia brand develops is crucial.
If we continue to use this R&D and production model of Venucia Big V, then the probability of the brand becoming bigger and stronger is very low. Because Venucia does not have independent research and development capabilities for key components, the control ability of upstream and downstream supply chains is not strong.
If Venucia, as before, still uses nissan's three major pieces, improves product quality, and does Nissan's low-end brand, just like the relationship between Skoda and Volkswagen, then the brand will have better development.
But then again, with the rise of independent brands, independent brand cars within 100,000 yuan, or even less than 150,000 yuan, are already very good. Nissan such as Xuanyi launched a classic model, and Qijun is also a new and old sales. Therefore, Nissan is also selling cars cheaper and cheaper. Under such circumstances, how much living space does Venucia still have?