On March 19, the research institute Omdia released a report that the list of the world's best-selling smartphones in 2021 was released, and the Samsung Galaxy A12 won the championship, with shipments of 51.8 million units, with an average price of $160 (about 1024 yuan), the iPhone 12 won the second place, and most of the top ten lists were occupied by the iPhone.
Samsung has a layout in major markets around the world, and in the era of feature phones, it is a well-known mobile phone brand and has also entered many markets around the world. In the era of smart phones, Samsung has led the trend of smart phone large screens to some extent, coupled with its own excellent technology, screens, memory, lenses and other aspects are very top supply chain enterprises, so Samsung has gained a firm foothold in the global market.
However, the development of Samsung in the domestic market is not smooth, in addition to the flagship model, Samsung's other models have alternative products in the country, and the competitiveness of domestic mobile phones has come up in all aspects.
In terms of variations, Omdia describes it this way:
In the top 10, Apple occupies 7 positions, Samsung 2, and Xiaomi 1. Compared to last year, Apple has two more positions and Samsung has two less positions. Xiaomi, like last year, occupied a position, but the ranking improved from 9th last year to 5th this year.
This year is Apple's siege of the year, the performance of the Android camp is really a bit crotch, Apple iPhone 13 upgraded the A15 chip, power consumption performance, the level of battery life of the whole machine has improved, coupled with this year's iPhone 13 increase in price reduction, sales immediately went up.
In Xiao Lei's view, Apple's two major advantages are chips and systems. Apple's A15 has very low power consumption, so there is no need to stuff too much battery into the fuselage, the fuselage can remain thin and light, and it can also be plugged into the magnet to launch the MagSafe function. The H1 chip on Apple's AirPods Pro is 7nm, it has enough computing power to distinguish "hey Siri", speech recognition is completed on the headphone end, and it can also adjust the position of music sound according to the shaking of the user's head.
In terms of system, the iOS system is very worry-free to use. Domestic Android applications are growing barbarically and are occupying more and more memory. As recently exposed at the 315 party, some applications will also induce users to download malware, and Android manufacturers still have a lot of room for improvement in user experience.