First, let's look at what a tavern like Tsushima is like.
The pattern of the second hemp is: diet + wine + tide culture
It must be said that the model of two ma is actually much more complicated to operate for brand franchise stores, after all, in addition to wine, it also involves catering, as well as singing, activities and other trend culture.
The profit and loss of the franchise store itself also depends on the regional situation. Of course, in the Chinese restaurant + wine + culture of the store, it is indeed much stronger than the store survival ability of the store that simply drinks only wine, but at the same time it can be copied, and the operation and operation are much more difficult. Without several years of practice and business accumulation, it is difficult to achieve.
So how to identify a brand with such strength?
See if the brand has a direct store
There are directly operated stores, indicating that the brand has practical experience. The secret of store operation is that it cannot be learned only by books, courses, etc., it must be implemented in practice and effectively adjusted according to the actual situation.
A brand without direct stores, it is difficult to effectively guide the actual operation of franchised stores only by relying on paper, whether in terms of activity drainage or new product testing, no direct store is equivalent to no practical landing link, there is no further improvement of products and services, and it is more difficult to find out the actual needs of the market and consumer groups.
Look at the operating conditions of the directly operated stores
If the brand has a direct store, and the direct store is operating better, then the brand has at least one set of effective store operation secrets, and has a deep understanding of the market and consumers.
For example, the reason why Helens is sought after by many investors and franchisees is because the store operating results called by Helens are good. For example, the second ma tavern, many entrepreneurs who want to be taverns, have gone to Chengdu to investigate the two ma, and were impressed by its store atmosphere and popularity; and then such as the heroic craft brewed Huaye Tavern, compared with the two ma and Helens can only be regarded as a second-line brand, but the direct operation of the store, whether it is online and offline word of mouth, or product structure and update, activity drainage is very systematic and reasonable.
Look at the product and service system
Since it is a meal + wine + culture, then the first thing is to have the support of the meal. Whether it is to provide meal technology or semi-finished product procurement, brands with systematic guidance and support in this regard will greatly reduce the difficulty of future franchise store operation and increase revenue;
Secondly, it is wine, two-hemp style taverns, there are three main types of liquor: craft beer, fancy and Chinese bartending, imported wine, relatively speaking, the scope of popularity in craft breweries is larger, the age span of consumers is larger, and the group is wider. Alcohol revenue accounts for a relatively large proportion of the pub's revenue and must be paid attention to.
Whether the brand can provide high-quality, stable beverage support or purchase channels is very important! Like Ubrao Distillery and Hanaye Tavern, behind them are craft brewing brands and manufacturers, franchisees can get goods at low prices, and the profit margin will be much larger, which is conducive to continuous operation.
Finally, in terms of culture and service, in fact, this piece mainly depends on the team ability and support of the brand side, the most intuitive is to look at the directly operated stores, and the brand team that can operate their own directly operated stores will not be too bad.
In short, there is no unprovoked success, the revival of pub culture in China is still short, can put the meal + wine + culture, their own first play to understand the brand is not much, not to mention to build a set of replicable system, such a brand is even rarer.
This cake in the 100 billion tavern market, although sweet, but also everyone can eat, whether it is to join or make their own, we must try our best to investigate and reference in many ways, less brain a hot to jump the pit.