Greece is a large tourism country, with tourism revenues of up to 25% of total GDP. Affected by the epidemic, the Greek tourism industry has been hit hard, with an income loss of nearly 80 billion US dollars, and the Greek economy has also been seriously frustrated.
However, there has been good news in recent days. According to reports, on March 14, China and Greece jointly signed a "joint action plan" for tourism. The plan will effectively promote the development of tourism in the two countries, and will also promote economic and cultural exchanges and cooperation between the two countries.
The agreement of this cooperation will promote the development of tourism and related industries in the two countries, such as the increase in round-trip flights between China and Greece, and the benefit of industries such as hotels and restaurants. Both countries will likely welcome more exotic tourists and generate revenue for local tourism.
China and Greece are both ancient civilizations, the two countries have a long history of culture, each has its own characteristics in the field of tourism, and has great potential for cooperation. The deepening cooperation in the tourism industry will also promote cooperation and development in the financial, trade, service, investment and other fields of the two countries, which is a huge development opportunity for China and Greece.
Chinese culture is broad and profound, but the external publicity and export is slightly insufficient, this cooperation with Greece is equivalent to opening the door to Europe and accelerating the pace of continental culture export to Europe.
According to statistics, the greek hotel revenue in 2021 was 5.5 billion euros, but it is still down 34.9% compared with 8.4 billion euros in 2019. As a pillar industry in Greece, the recovery of tourism is imperative.
Greece's tourism minister said in February that he hoped a full recovery in tourism could be achieved in 2022. The cooperation with China has made a good start to the recovery of The Greek tourism industry.
| Fu Jiati | Zeng Yi reviewed | Lee Ze-plutonium