In 2022, the automotive industry still has not got rid of the state of "lack of core", but this does not affect the emergence of excellent models. Products are becoming more and more advanced, and the new generation of consumers is gradually becoming picky, and if you want to attract their attention, you can't do it without something new. In view of this situation, major manufacturers have also begun to make efforts to integrate more fashion elements to create a car that is more in line with the aesthetics of the new generation.
On March 17, SAIC Roewe's new smart SUV model "Whale" opened online pre-sale through the form of AR yuan universe, launching a total of three models, with a pre-price range of 166,800 yuan to 192,800 yuan. With AR technology to cater to the current hot spots, with brand design out of different differentiation routes, this "whale" obviously provides consumers with a more distinctive choice.
Since it is necessary to cater to the tastes of the new generation, the "new trend" must be an indispensable and important element in design. The visual effect of the whale front face is particularly prominent, integrating the bionic design, a total of 30 grilles are fan-shaped, breaking the traditional design concept, and the borderless design further enhances the visual impact of the front face of the vehicle.
The new generation of audiences is usually "fickle", in order to further meet the audience's personalized needs, whales adopted a black roof design, creating a floating roof visual effect. Concealed door handles have also been added to the side of the body, and the straight waist line that runs through the body creates a more youthful and sporty atmosphere.
It is an accepted fact that the Chinese people like to be "big". Although positioning the coupe SUV, the whale did not give up the pursuit of space. The length, width and height of the vehicle are 4702/1903/1691mm, and the wheelbase is 2765mm. In terms of spatial performance, it has more advantages than the coupe SUV models of the same class, and the head space in the rear row has not been significantly squeezed by the sneakback design. Sometimes, "sneaking" and "space" can be both.
If you want to further grasp the hearts of the new generation, it is certainly not enough to have an external "face", and "both internal and external cultivation" is the way to win. In terms of interior design, whale adopts blue and white double color as the main color, which makes the interior space of the vehicle more youthful in the visual experience. The center of the three-spoke flat-bottom steering wheel adopts the "whale" character exclusive LOGO, which further highlights the identity of the new car and has a more design sense.
What is more worth mentioning is that in order to keep up with the trend of the "intelligent" era and to meet the diverse needs of users, Whale has created a Roselle only cockpit system, which can provide users with immersive AI interaction, AI perception, AI scenario and other service experiences. With the dual 12.3-inch suspension large joint screen, it further enhances the sense of interaction between consumers and the car.
In addition, whale is also equipped with a new Sinan intelligent driving system and NGP driving pilot system, built-in Qualcomm Snapdragon 8155 chip, with the help of multiple millimeter wave radar and high-definition cameras, to bring users safer intelligent driving at the same time, but also to achieve one-click automatic parking and other operations.
At the moment when homogenization is serious, the appearance and configuration alone are not enough to fully meet the critical vision of the new generation, and the last move of the chess game is inseparable from the dynamic performance of the whole vehicle. In the power part, Whale is equipped with a new blue-core 2.0T engine, which is driven to match the Aisin 8AT gearbox, with a maximum power of 170kW and a peak torque of 370N·m. Strong power performance allows whales to increase their weight in the same price range.
Under the tide of the times, the new generation's pickiness and harshness towards the automotive market is not necessarily a bad thing. It is said that everything has two sides of the coin, and if you want to grow and evolve, the manufacturer's own strength is on the one hand, and the audience's demands are also an indispensable and important part. Catering to the new generation and creating a different "bionic" car is a self-breakthrough for manufacturers, and for consumers, it is also a better choice to buy a car.
Edit = Jian Linlin