Since the global release of the Honor Magic4 series, the product has received unanimous praise worldwide. The iconic high-end design of the "Eye of the Muse", the world's first LTPO+1920Hz high-frequency PWM dimming technology, smart privacy calls, recording and shooting and other innovative features all demonstrate the strong technological innovation strength of the Magic series. At the MWC Conference in Barcelona, the Honor Magic4 series won 19 awards in one fell swoop and was rated as "Best of MWC" by authoritative media. In this domestic release, Honor is unreserved, and an all-round flagship driven by the underlying AI intelligence ability has been fully evolved, showing the absolute strength of Glory in the first camp of China's high-end market.
Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "2021 is the return journey of Glory, and 2022 is the innovative breakthrough journey of Glory that continues to break the ceiling of science and technology. Today, Honor Magic will adopt the dual flagship strategy of all-round flagship and folding flagship, magic series mainly direct screen all-round flagship, Magic V main folding flagship, in the ultimate technology exploration of the road continues to move forward. ”
Systematic wisdom ability bottom blessing Almighty wisdom flagship into "pain point terminator"
All along, Honor Magic has been extraordinary with its intelligent ability. The glory Magic4 series released this time, intelligent innovation and high-end experience go further, deeply adhering to the ultimate productism concept of two-wheel drive, taking it as its responsibility to solve consumer pain points and insisting on making useful innovations. The four major wisdom experience innovations generated by the underlying intelligent ability are committed to recreating the peak of wisdom.
In terms of imaging, the blessing of AI intelligence ability will push the fusion of computational photography to a new height, honor magic4 series of image modules in addition to the comprehensive innovation in hardware, HONOR Image Engine is also continuing to evolve, adding AI portrait engine and AI color engine, to solve consumers in complex environments such as night scenes, HDR scenes or in dim light, long-distance shooting scenes under the low quality of the film pain points. Through massive data calculations, consumers can calmly cope with light conditions and easily produce films, while white balance tuning has the ability to adjust the subjective feelings of the human eye for the first time under the blessing of AI capabilities, and the color accuracy has increased by 40%. According to the latest data from DXOMARK, as of today (March 17), honor magic4 to the best version ranked first with 146 points, and AI intelligence capabilities made honor stand first in the world for high-end imaging for the first time.
In terms of operating system, the AI-enabled all-scenario operating system Magic UI 6.0 has been fully upgraded on the Honor Magic4 series. Growing YOYO proposes to integrate smart experiences into cards and provide rich intelligent services according to different scenarios of users. With the enablement of Magic Live, YOYO suggests that it can better understand user intentions, usage habits and scenario information, and actively provide users with related services.
In terms of performance, after the polishing of three generations of products, the three major Turbo technologies have the goal of creating the industry's strongest Snapdragon 8 chip experience, achieving a better experience of the same chip, and solving the pain points of many flagship mobile phones with large heat and power consumption. In terms of game performance, Honor Magic4 debuted the mobile game AI rendering technology, which greatly reduced the average power consumption per frame of game screen. Combined with the unique frame rate enhancement technology, the game experience breaks through the system frame rate limit, and dozens of mainstream games have higher game frame rates and lower power consumption performance.
In addition, the smart privacy call function supported by AI wisdom capabilities has received unanimous attention from the whole industry and consumers as soon as it was released in Barcelona, and the glory of the first function focuses on solving the pain points of many users answering phone calls. With the dual TEE security system, independent security memory chip, 3DToF security face unlock and other black technology configurations as standard in the Honor flagship series, Honor Magic4 has made privacy and security into a system-level experience, covering the easy leak scenarios in consumers from unlocking mobile phones, daily calls, financial transactions and even losing violent brushing machines, reflecting the product design ideas of Honor Technology.
As can be seen from the Honor Magic4, AI intelligence capabilities have become the source of Glory's innovation. AI capabilities plus image system once again broke the ceiling of the shooting experience, AI capabilities plus operating system to achieve active service experience innovation, AI capabilities plus privacy protection to create a systematic security experience, AI capabilities to support the performance of tuning to achieve a better experience of the same chip. The four major intelligent experience innovations have created the all-round wisdom flagship Honor Magic4 series, which will be a new milestone in the development of smart phones, in addition to the operating system and hardware configuration, open another product power track in the mobile phone industry.
In addition, the ultimate AI innovation ability has also been exerted in Honor audio products. Honor Earthbuds 3 Pro has fully applied AI technology in terms of sound quality, noise reduction, body temperature monitoring, and smart connection, such as AI sound effect equalization compensation wearing leakage to improve the sound quality experience, scenario-based smart noise reduction to easily cope with various noise environments, body temperature AI monitoring anytime, anywhere health management, and 5C fast charging and other innovative features, jointly bringing this "annual sincere work". Honor Earths 3 Pro strongly enters the TWS head camp with new technology exploration and consumer experience upgrades, further broadening the application boundaries of smart wearable products in the field of sports and health management, bringing new directions to the audio industry, and will further help the high-end of Glory's all-scenario smart ecology.
Breaking the hardware inner volume Honor opens a new track of high-end flagship wisdom
In recent years, the mobile phone industry, especially on high-end flagship machines, hardware "inner volume" competition intensified, in the performance and imaging dimensions, hardware stacking has become more and more intense at the same time did not bring corresponding experience improvement, the marginal diminishing effect of user experience makes seemingly high-end hardware lose market competitiveness. This phenomenon is fully reflected in the market side, especially in the high-end market, because the product power improvement of competitors is mainly concentrated on the hardware inner volume, and it is impossible to suppress the top players in the industry, and the natural monopoly of the pattern will become more and more intense. To some extent, this also reflects that domestic manufacturers have not come up with new ideas that really effectively improve the product experience, so the reactor hardware has been forced to become the only choice for "high-end".
In fact, the core of the high-end breakthrough lies in how to find a differentiated route and seek a breakthrough in product experience. On the Honor Magic4, AI intelligence capabilities have brought a comprehensive breakthrough in product experience, brought new ideas to the industry to break through hardware internal volumes, and broken the experience bottleneck of high-end flagship products.
The intelligent ability of Honor Magic4 is not a single point of technological innovation, but a systematic product experience reconstruction, and Honor has completed the systematic AI capabilities at the three levels of hardware, operating system and application. In the hardware layer, AI intelligence capabilities can maximize the release of hardware performance, intelligent tuning and resource allocation in modules such as chips, memory and communications, and maximize the release of hardware performance while achieving better software and hardware collaboration; at the operating system layer, AI intelligent capabilities are enablers, so that the operating system has self-learning, cognition, computer vision and other capabilities, so as to achieve active service, cross-system cross-ecological services and other capabilities; in the application layer, AI intelligence capabilities are the birthplace of pain point killer applications. Private call protection on Honor Magic4, one record and many more are all derivatives of AI capabilities.
Looking back at the past development of Honor, we can see that Honor has long been laid out on the AI track, and regarded it as the core strategy of the development of Honor mobile phones, trying to continuously bring users a more competitive experience through AI intelligence capabilities. On the first generation of Honor Magic mobile phones in 2016, Magic Live's intelligent ability was displayed and was rated as "mobile phone from the future" by the media. At the beginning of 2022, Honor Magic V launched the Magic UI 6.0 intelligent operating system, truly realizing the intelligent life all-round assistant. The Glory Magic4 series released this time, with the blessing of the fully upgraded Magic UI 6.0, brings users a new and intelligent life experience, as well as a smooth and efficient office interconnection experience.
The systematic innovation ability of Honor AI has been gradually completed, and the experience innovation has been fully released on the Honor Magic series. It is foreseeable that AI intelligent capabilities will become a new track for high-end mobile phone competition and an inflection point of the era of rewriting the high-end pattern. Starting from the Honor Magic4 series, the development of smart phones has passed the stage of spelling hardware, and has entered the era of wisdom of spelling algorithms and computing power, and a new digital world driven by AI capabilities is worth everyone's expectations.
Stand firm in high-end and break through globalization To create the Magic era of high-end mobile phones
At this conference, Honor announced the dual flagship strategy of the Magic series, which further established the development direction of Honor to grasp product experience innovation on the one hand and product form innovation on the other. Under the guidance of the concept of "two-wheel drive" and the AI wisdom ability as the breaking point, the Honor Magic series has stood at the head camp of the high-end mobile phone market after four generations of product accumulation. The all-round flagship Glory Magic4 once again achieved AI breakthrough in the comprehensive experience of products, opened a smart track, and led the development of the industry. The Honor Magic V folding screen mobile phone released in January is a combination of intelligent ability and form innovation, leading the folding screen mobile phone into the main machine era and becoming an important node in the development of smart phone form. The outstanding performance of the two flagship products together fulfills the consumer promise of the Magic series "Extreme Technology". From innovation to leadership, Honor is ushering in the Magic era of high-end mobile phones.
At the same time, with Honor Magic4 as the starting point, Honor has also fully opened the globalization journey and the high-quality development model of dual engines at home and abroad. With the systematic innovation ability in AI wisdom, Honor has three core bottom cards of platform-level reconstruction, system-level tuning and massive pain point killer application, building the strength and confidence to compete head-on with the world's top players.
Under the traction of independent research and development capabilities, Honor has continued to lay out forward-looking technologies, continue to innovate at the bottom, build a technical moat, and win the right to speak in high-end technical strength. Taking the Honor Magic4 series as an example, on the supply chain side, with the industry's first LTPO + high-frequency PWM screen, Honor has mastered the right to speak in the supply chain and led the screen manufacturers to carry out technological innovation together; on the chip side, Honor and Qualcomm joint tuning, committed to creating the industry's strongest Snapdragon 8 mobile platform and the first mobile game AI rendering technology, the performance is extraordinary; in terms of image technology, with the continuous evolution of multi-main camera fusion technology, Glory has become a leader in computational photography; in terms of privacy and security, dual systems, With the leading architecture design of soft and hard combination, coupled with application innovations such as private calls, Honor privacy technology continues to lead.
In terms of ecology and industrial chain, Glory is also gradually expanding its circle of friends. Honor's channel and retail system in more than 40 countries around the world has been initially completed, and more than 200 operators and distributors have established cooperation. At the same time, the global industrial chain layout is also an important thrust of Honor's rapid growth, and at present, Honor has fully resumed cooperation with AMD, Intel, Magnesium, Samsung, Microsoft and other top global suppliers. At this press conference, the interconnection function launched by Honor and Microsoft, Midea, Ideal and other partners also further strengthened the product strength of honor magic4 series and became an important part of glory ecological construction.
In addition, Glory uses professional images as a communication carrier to express the story of the times with technology. Around the mobile phone shooting experience and lens expression, Honor has established a global mobile photography communication platform. Since the launch of the Global Glory Imaging Program in 2021, more than 200,000 Honor mobile phone photographs from more than 50 countries around the world have been received in just 70 days. At the Honor Magic4 conference, Zhao Ming announced that the second Glory Mobile Phone Imaging Program will be fully upgraded and will be opened globally on April 25, and he called on creators around the world to pick up their mobile phones together to leave those most memorable moments.
For the glory of aspireing to become a global iconic technology brand, 2022 will undoubtedly be a magnificent year. After winning the first position in the Shipment volume of the Android camp in the Chinese market in the fourth quarter of 21 years, the high-quality development model of dual engines at home and abroad was officially opened with the Barcelona MWC as the starting point, and the high-end evolution idea of the two major product lines of the all-round flagship and the folding flagship was established, and the systematic innovation route with AI intelligent capabilities as the infrastructure was established. Adhering to long-term doctrine and constantly challenging the strongest in the industry, Glory is not only writing a new legend in China's mobile phone industry, but also composing its own gorgeous music.