[China, March 17, 2022 Beijing time] The global iconic technology brand Honor officially released the all-round smart flagship mobile phone - Honor Magic4 series in China, including Honor Magic4, Honor Magic4 Pro and Honor Magic4 Ultimate Edition three products. The all-round wisdom flagship Honor Magic4 series takes the end of user pain points as the appeal, carries a number of industry-first technologies and functions, and goes further in every place such as design, screen, image, performance, system, and security, bringing users a comprehensively evolved product experience.
Honor Magic4 series not only brings new ideas, new designs, but also with the leading AI technology background, empowering new functions and new technology upgrades: the design goes further, inherits the "Eye of the Muse" extreme symmetrical design, upgrades the four-curved display to bring the ultimate aesthetic enjoyment; the screen goes further, realizing the industry's first 1920Hz high-frequency PWM dimming function on the LTPO screen, taking into account the smoothness, power saving and eye protection; the image is further, and the CONTINUOUS evolution of HONOR Image Engine brings a comprehensive upgrade of the lens module and multi-main camera fusion computing photography algorithm; the performance is further, equipped with a new generation of Snapdragon 8 mobile platform, with the Turbo X technology engine to completely release the hardware potential, bringing smooth use of feelings and balanced energy consumption performance; experience further, equipped with the latest Magic UI 6.0, upgrade the new desktop card system and AI intelligence engine, so that the system is more and more intelligent, the more used the better; security is further, the first smart privacy call protection function , through a breakthrough new solution to solve the sound leakage problems common to many smartphones, to protect the privacy of users.
Released alongside the Honor Magic4 series is the Honor Emeralds 3 Pro, the flagship sound-quality headset of the year. As a blockbuster new product in the high-end market of Honor Audio Layout TWS, Honor Earths 3 Pro is equipped with industry-leading ultra-broadband coaxial dual units and scenario-based intelligent noise reduction and other top configurations, applies innovative technologies such as body temperature AI monitoring and 5C fast charging, and strongly enters the TWS headset head camp, bringing users an annual sincere work with good technological innovation and comprehensive experience.
The design takes it a step further, with extreme symmetry and smooth four-curved lines creating a beautiful form
Symmetrical design, from the look and feel is the beauty of balance, can bring people a peaceful, stable, comfortable subjective feeling. Honor Magic4 series will be the ultimate symmetry aesthetic idea throughout the fuselage design, whether it is the most iconic "Eye of the Muse" camera module, or the smooth lines of the four-curved surface, all follow the simple and symmetrical design concept, not only committed to the most intuitive, the most extreme aesthetic enjoyment expressed, but also the stable, luxurious texture through the appearance to the user.
The unique image module "Eye of the Muse" unique to the Honor high-end flagship is designed based on the extreme symmetry concept of the circle, which has become the iconic symbol of the current high-end mobile phone. Honor Magic4 also centers the periscope telephoto lens to make it more profound. The perfect integration of scientific and technological breakthroughs in image capabilities and continuous exploration of artistic aesthetics not only echoes the symmetrical design ideas of the whole machine, but also makes the all-encompassing balanced beauty vividly presented in the lens.
Another important aesthetic expression of the symmetrical design language of the whole machine: the Honor Magic4 Pro and the Honor Magic4 to the best version of the upgraded super four-curved screen, through the maximum convergence of the curvature of the two sides of the screen, coupled with a more exquisite rounded symmetrical design, so that the four-end border tends to be invisible, creating a wider, immersive visual perception, as well as a rounded, comfortable handshake.
In terms of color, the Glory Magic4 series introduces four choices of bright black, porcelain blue, flow gold and glazed white: bright black expresses classics and heritage; porcelain cyan style is dignified and bright; flow gold is biased towards light elegance to highlight the nobility; glazed white is white like gelatin, skin like snow. On top of this, Honor Magic4 Pro also adds a trendy and stylish orange color scheme to choose from, with a plain leather material, expressing warmth, enthusiasm, a little retro, more gorgeous fashion sense.
In addition, the Honor Magic4 to The Best Edition adopts a higher hardness, scratch-resistant, wear-resistant nano-microcrystalline ceramic process, providing classic ceramic black and ceramic white two elegant colors, plain but has a timeless classic.
The screen went a step further, and the industry implemented LTPO screen +1920Hz high frequency PWM dimming technology for the first time
The screen is the most core original that affects the mobile phone experience, Honor takes consumer demand as the starting point, after scientific and technological attack, solves the industry pain points of LTPO intelligent refresh rate adjustment and high-frequency dimming coexistence, and the first LTPO screen high-frequency PWM dimming eye protection screen in the Honor Magic4 series brings users an immersive visual feast.
The industry's first LTPO screen high-frequency PWM dimming eye protection screen, according to the application and operation of intelligent adjustment of dynamic screen refresh rate, with honor self-developed MotionSync technology, can be based on different scenes of the screen rendering speed and finger touch operation, real-time, fast and intelligent adjustment of the screen refresh rate, in order to meet the user's smooth browsing experience at the same time, but also to ensure a longer battery life experience. At the same time, the Honor Magic4 series also provides the industry LTPO screen Glory's highest ever 1920Hz high-frequency PWM dimming, which can effectively solve the problem of screen flickering of mobile phone screens in low-brightness scenarios, effectively reduce the visual fatigue after long-term use of mobile phones, and protect eyes and be more comfortable.
Honor Magic4 series equipped with the screen not only to achieve LTPO and high-frequency PWM dimming at the same time, but also has super specifications, adapt to the true 1.07 billion color display, support 100% DCI-P3 wide color gamut and HDR 10+ certification, independent MEMC display chip, to bring consumers more sharp, real reading, audio and game expression, so that users can enjoy a series of vivid colors and stunning clarity.
The image went further, and the strength won the first place in DXOMARK, and it is committed to creating the peak imaging power of the industry
Honor has always fully insight into the needs of users, adhere to the continuous exploration of imaging technology and development, and promote the forward movement of mobile phone imaging technology. Honor Magic4 series in the hardware specifications, software algorithms and innovative experience of the three dimensions of comprehensive further step, so that ordinary users can also experience the creative pleasure of photography masters. The Honor Magic4 Edition, as of today (March 17), is the highest score of DXOMARK with a total score of 146, winning the first crown of image scoring, which is currently the industry's outstanding image flagship product and redefining the new height of mobile phone imaging.
The image hardware specifications of the Honor Magic4 series have been fully upgraded, equipped with the industry's top camera module, laying the foundation for the leap of multi-main camera computational photography technology. Among them, honor magic4 Pro is equipped with a 50-megapixel 1/1.56-inch outsole main camera, a 50-megapixel ultra-wide-angle lens, a 64-million periscope telephoto camera that supports 100 times digital zoom, and a 12-million ultra-wide angle and 3D ToF lens combination.
Honor Magic4 to the ultimate edition of the lens matrix to the extreme, the main camera upgrade to a 1/1.12-inch super base 50 million pixel custom sensor, aperture of f/1.6, and the use of custom 8P lens design; ultra-wide angle camera using the industry's first double freeform lens, the specification of 64 million pixels 7P lens; and increase the spectrum enhancement camera, with the ability to collect more complex real-world information beyond the visible spectral range of the human eye. The high-specification camera module makes it easy for photos and videos to control portrait shooting, night scenery, high-definition video, etc., bringing a brighter and clearer imaging experience.
The image software algorithm of the Honor Magic4 series has also been fully upgraded, and various self-developed image engines and technical solutions make the final imaging more realistic and the picture quality tends to be perfect. Honor Magic4 series upgraded the self-developed HONOR Image Engine image engine, through heterogeneous different chip platforms, plug-in integration of chip capabilities, to achieve the full release of software and hardware capabilities.
The new AI portrait engine allows portraits to be shot in complex environments such as night scenes and HDR scenes to obtain better detail effects, while ensuring that the portraits are clear and exposed, while taking into account the details of high-dynamic scene highlights and dark areas. The new AI color engine, Honor introduces the human eye color adaptation mechanism for the first time, based on the theory of visual physiology, objectively and accurately restores the color of the user's psychological perception, and creates a real and restored sense of atmosphere. The fully evolved multi-main camera fusion computing photography technology can give full play to the unique capabilities of each camera, work together to improve the quality of photos, whether the user is in a dim light environment, long-distance shooting scenery, zooming in or out of objects, etc., can be based on multi-dimensional information comprehensive optimization, to provide a more detailed picture performance.
In order to maximize the strength of the newly upgraded HONOR Image Engine image engine, the Honor Magic4 Edition is equipped with a standalone image chip. The chip has 20bit processing bandwidth, provides up to 28.8Tops OF AI computing power, supports 4K RAW domain real-time image computing, brings faster and more accurate computing power support for powerful AI imaging technology, provides new 4K super night scene video shooting capabilities, and brings 4K level night vision preview function.
Honor Magic4 series has also been newly upgraded in terms of image innovation experience, the new "record and shoot" and "one record more" function, to solve the user to shoot video while not being able to take high-quality photos of the pain point, to achieve the user shooting experience intelligent. Many users will take pictures while shooting videos, and the conventional way is to capture the photos obtained by taking the middle frame when shooting the video, and the clarity is difficult to guarantee. Honor Magic4 series provides the "Record China and The United States Shooting" function, the camera and photography of the two operations perfectly integrated, through the AI image technology and multi-main camera fusion computing photography technology, in the shooting of video at the same time to obtain high-quality photos, and can achieve a better light and shadow performance of low-light environment photos and telephoto photography of better picture clarity, so that users can retain more exquisite and clear image moments, such as in the video shooting of theatrical performance or sports competition, capture a wonderful action moment; or video shooting of children, When pets and other objects that are difficult to cooperate with, freeze the rare expression moment, so that the excitement of flow and the beauty of the moment can be combined.
Another new image function of the Honor Magic4 series, "One Record, More Gets", is based on powerful image technology, increasing scene presets and AI wisdom perception capabilities, when users shoot videos such as character close-ups, scenery scenery, sports scenes and children's pet atmosphere, automatically identify a variety of special scenes or actions including character smiles, wonderful food, magnificent buildings, pet jumps, etc., which can directly leave a variety of wonderful moments during video shooting, and even help you find that you have not noticed the wonderful picture , to achieve a video, wonderful and intelligent experience.
At the same time, the Honor Magic4 series also provides the industry's first 4K 60fps 10bit-log movie mode, the innovative Magic-Log uses a Log function curve that fits the human eye perception, which can retain a wider color and dynamic range to the greatest extent, leaving more room for the user's post-processing and color grading. Coupled with the honor magic4 series of carefully modulated multiple cinematic-grade 3D LUTs, users can easily express richer tones and video emotions when shooting videos, and achieve simpler master video shooting quality.
The performance is further, the new generation of Snapdragon 8 mobile platform, better experience
Honor also solves the pain points of many flagship mobile phones with large heat and power consumption. The Honor Magic4 series is equipped with today's industry's super flagship mobile processor, with strong technical strength and chip tuning capabilities, the hardware performance is maximized, and the extremely leading speed performance is achieved. At the same time, the Honor Magic4 series is also combined with the newly upgraded Turbo X technology, hardware cooling system and high-speed and safe fast charging combination, providing users with smooth system operation, smooth video and audio game experience, balanced power consumption and heat performance, to achieve more durable operation and fast power recovery.
Powerful performance is an essential element of the flagship mobile phone, honor Magic4 series is equipped with Qualcomm's new generation of Snapdragon 8 mobile platform, using the industry-leading Cortex-X2 CPU architecture, Adreno 730 GPU, X65 5G modem and the latest 4nm process technology to achieve powerful performance. At the same time, the Honor Magic4 series through the self-developed three turbo X technology engines, but also the hardware performance is fully tapped: the newly upgraded GPU Turbo X technology, the first to support AI rendering technology on the mobile side, to achieve a significant increase in overall efficiency, in the game operation to achieve a smaller device heat, higher game frame rate; LINK Turbo X technology, you can intelligently dispatch data channels according to the application scenario, in advance to switch the phone to a stable network, Effectively help users in the elevator and other signal weak areas, more smoothly to answer the phone or video conference.
Good heat dissipation and long-lasting battery life performance is also essential, Honor Magic4 series uses the third generation of graphene technology superconducting hexagonal graphene, with the newly designed VC liquid cooling system, not only can quickly release heat, but also can be intelligent and customized heat dissipation design according to the working conditions of mobile phones. At the same time, the Honor Magic4 series is also equipped with a 4600mAh large-capacity battery (the standard version is 4800mAh), using a single cell dual-circuit three-electrode design, to achieve better charging stability and longer battery cycle life. In terms of charging, honor magic4 provides 66W wired super fast charge, honor magic4 pro version and honor magic4 to the best version provide 100W wired super fast charge, 50W wireless super fast charge, with the ability to quickly restore battery life at any time.
Security goes a step further, pioneering the smart privacy call function, so that privacy protection is meticulous
Honor believes in the product concept of science and technology, privacy first, under the guidance of this concept, Honor Magic4 series to protect the privacy and security of users as the most basic premise of products and services. Through the built-in independent security memory chip and dual TEE system, the Honor Magic4 series will be from the inside to the outside, soft and hard collaboration security concept is fully integrated; coupled with the special technology and design in privacy protection, such as the newly launched "smart privacy call" function, the Honor Magic4 series is to make each link of the privacy security design are deeply rooted in it, build a full range of privacy security protection system, provide advanced and thorough encryption protection measures for the user's personal data, and prevent data leakage.
Honor Magic4 Pro and Honor Magic4 edition equipped with the industry's first intelligent privacy call function, to solve many users to answer the phone sound leakage pain points, the function to honor the first two-unit intelligent collaborative sound technology based on the use of software and hardware combined with patented technology, through the dual unit collaborative work: the poly screen produces part of the bone conduction effect and the direction of sound directly facing the human ear, gather most of the sound wave energy, reduce sound leakage; and the traditional top earpiece compensates for the low frequency, Achieves optimal tone equalization and most of the energy is concentrated in the ear. Dual units transmit sound at the same time, ensuring the volume demand in the user's ear, but also to ensure that the dialogue remains private, even if the user is in a relatively quiet public place such as an elevator, taxi, subway, etc., reducing the sound leakage to the user a private space.
Honor Magic4 series is built-in independent security memory chip and dual TEE system, through the separate storage of boot password, face information, fingerprint information plus key and other core information, with the hardware encryption and decryption engine, to create a trusted execution environment, providing protection and isolation of sensitive information, to achieve end-to-end security. Under the coordination of the software and hardware security mechanism of the independent security memory chip and the dual TIE system, the "lost mode" introduced by the Honor Magic4 series, after the loss of the mobile phone, the user can activate the "lost mode", through remote locking of the SIM card, remote message, refusal to force the shutdown and other means to avoid the loss of contact with the lost mobile phone, to ensure that the mobile phone can be located for a long standby. After the phone is lost, the number and message content of the incoming call are not exposed, and the SIM card is also locked to prevent it from being transferred to other phones. Because of the strong security protection mechanism, even if the mobile phone is forced to brush the machine can no longer be used normally; at the same time, even if the memory chip is physically disassembled, the content inside will not be decrypted, so that the user's information is safe and reliable.
The system goes a step further, and Magic UI 6.0 brings a new experience of AI smart flagship
Honor Magic4 series not only has a powerful hardware system, but also carries the intelligent Magic UI 6.0 operating system created by three magic Live+, realizing a new business architecture and capabilities such as scene awareness and information recommendation. The newly upgraded YOYO suggestions and Honor Interconnection function make the Honor Magic4 series bring users a new and intelligent life experience, as well as a smooth and efficient office interconnection experience.
The new Magic UI 6.0 system equipped with the Honor Magic4 series innovates the human-computer interaction experience and realizes many efficient capabilities such as smart travel and APP suggestions through YOYO suggestions. Through the establishment of accurate geofences and the learning of user habits, YOYO suggests that it can intelligently identify the user's travel scenario, regardless of public transportation and self-driving travel, it can recommend intimate route suggestions and timely travel reminders to users. For example, air travel can realize seat selection and check-in reminder after ticket purchase, and subway travel can accurately identify the gate and automatically send the ride code. YOYO recommends that the app that the user may use will be recommended according to the scene, time, and usage habits of the user, and over time, the APP recommendation will become more and more accurate, and the more it is used, the better it is.
The new Magic UI 6.0 system equipped with honor magic4 series innovates the multi-terminal interoperability sharing experience, and brings a revolutionary experience to smart office through honor interconnection function. With the help of multi-screen collaboration and honor sharing function, users can realize the sharing ecology of honor mobile phones, tablets and computers, and realize multi-screen collaboration and file mutual transmission between any device. With the help of the "YourPhone" function, the Honor Magic4 series can connect to the Windows computer, synchronize and manage mobile phone notifications, photos, calls, etc., and even directly access the mobile phone screen and applications on the computer, drag and drop mutual files, making the office more efficient.
Sound quality and noise reduction go a step further, and the Honor Earbuds 3 Pro enhances the experience of TWS headphones in all aspects
Honor Earbuds 3 Pro is the world's first coaxial dual-unit TWS headphones with an oversized amplitude dynamic + ceramic tweeter. Its 11mm super amplitude dynamic is responsible for the sounding part of the low frequency, the maximum amplitude range can reach 0.6mm, the low frequency sensitivity is increased by up to 11%, which can agitate more air, so that the low frequency part of the sound is more powerful and powerful. At the same time, in order to effectively supplement the high-frequency part and enable users to hear more details, the ceramic tweeter, which is mostly used in Hi-Fi products, was applied to the Honor Earths 3 Pro for the first time, with an ultra-thin composite structure of 0.33mm, a dual-unit high-frequency performance increased by 20dB, and the treble part was clearer and more transparent. The good sound quality of the Honor Earths 3 Pro has also been recognized by the authoritative audio organization China Electronic Audio Industry Association, and it has obtained five stars in the subjective listening evaluation part, becoming the world's first TWS headphones to pass CPHA certification.
In terms of noise reduction, Honor Earths 3 Pro brings a "scenario-based intelligent noise reduction" solution, which can realize AI smart noise reduction, AI bone voiceprint call noise reduction, AI wind noise optimization and other capabilities, helping users easily cope with a variety of noisy scenes indoor and outdoor, providing a quiet and comfortable listening and talking environment, and better protecting hearing. The scene-based intelligent noise reduction function of Honor Earths 3 Pro can intelligently adjust three different noise reduction gears of light/medium/deep noise reduction according to the user's ambient noise situation, and the noise reduction depth can reach up to 46dB. With excellent noise reduction performance, the headphones also became the world's first TWS headphones to pass the Class A (high-end) noise reduction certification.
In addition, the Honor Earths 3 Pro is also the world's first TWS headphones that support temperature measurement functions, supporting single and periodic temperature measurements, with an error value accurate to ±0.3 degrees Celsius; or the world's first TWS headphones that support 5C fast charging, when charging headphones with headphone boxes, only need to charge for 5 minutes, you can achieve 2 hours of music playback, and you can achieve 24 hours of comprehensive music endurance when using the charging box.
In terms of price, the price of honor magic4 8GB+128GB version, 8GB+256GB, 12GB+256GB, 12GB+512GB version is 3999 yuan, 4499 yuan, 4899 yuan, 5399 yuan, respectively; Honor Magic4 Pro 8GB+256GB version, 12GB+256GB, 12GB+512GB version the price is 5499 yuan, 5899 yuan, 6499 yuan, respectively The Honor Magic4 to The Ultimate Edition 12GB+512GB Edition is 7999 yuan, and the Honor Earths 3 Pro is priced at 899 yuan.
From now on, the Honor Magic4 series and honor Earbuds 3 Pro headphones officially opened for pre-sale. At 10:08 on March 25, honor Earbuds 3 Pro headphones and honor magic4 will be fully launched in honor mall, major authorized e-commerce, honor experience stores, authorized retail stores; April 2 at 10:08 honor magic4 pro will be officially launched, honor magic4 to the best version will be released in April.