Blind box commodity prices are inflated, inducing excessive consumption, etc., CCTV's "315 in Action" program reported the relevant chaos of the blind box market. Yesterday (16th), in response to the hype caused by the blind box caused by the previous joint brand with KFC, Bubble Mart told nandu reporter that it has adjusted the business for the first time, and in the future authorization cooperation with the food industry, suspend the customized blind box business to eliminate possible food waste, and remind the authorized party to avoid excessive marketing, abide by public order and good customs in the design of the activity mechanism, and remind consumers of rational consumption.
Bubble Mart also said that in the future, it will continue to increase investment in improving process quality and quality control. At the same time, the retrial, "Bubble Mart has not participated in the second-hand market of tide play in any form in the future" in the future.
Bubble Mart hopes that consumers can consume rationally, and said that in the future, it will continue to focus on the improvement of product and service quality, and welcomes supervision from all walks of life.
Nandu previously reported that in January 2022, KFC and blind box seller Bubble Mart jointly launched the "DIMOO joint blind box package", the price of each package is 99 yuan, consumers can get a DIMOO blind box after purchasing the package. There are 7 blind boxes, including 6 regular models and 1 hidden version. According to the sales rules of this blind box package, if you want to collect a complete set of dolls, you need to buy at least 6 packages, and the probability of rare hidden models is 1:72.
The China Consumers Association found that some consumers did not hesitate to spend 10,494 yuan at a time to buy 106 packages; some consumers bought "substitute eating" services for "begging for babies", hired people to buy substitute meal packages and obtained blind boxes, and even did not rule out the direct discarding of uneaten food.
The China Consumer Association believes that KFC, as a food business operator, uses limited-edition blind box sales methods to induce and connive consumers to irrationally over-purchase food packages, which is contrary to public order and good customs and the spirit of law. As a catering enterprise, its operation of fast food is a limited period of use of goods, on-demand purchase of instant consumption is the characteristics of this type of goods, usually consumers will not over-buy, to the limited edition of blind box sales is to stimulate consumption by "hunger marketing" means, easy to lead to consumers in order to obtain a limited number of blind boxes and impulsive consumption, and due to excessive purchases caused by unnecessary food waste.
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Bubble Mart admits to judging the defective blind box to be "inconsistent with the genuine product"
Say that all have been exchanged
Recently, consumers have drawn bubble mart hidden blind boxes, applied for after-sales replacement due to defects, but were refused to exchange goods by customer service on the grounds of "inconsistent with the genuine product", causing concern.
On March 15, Bubble Mart responded to the Shanghai Municipal Consumer Protection Commission that the "SKULLPANDA Night City" doll launched by Bubble Mart is a hot-selling series, with a large shipment volume, and different batches of products come from a number of factories, and there may be slight differences. After investigation, due to the time difference between the synchronization of the internal information of the factory and the company, the doll that received the consumer's replacement had a judgment deviation.
Bubble Mart said that in order to avoid such a situation again, the head of the supply chain management department has instructed the engineers to enhance production management and inspection in the later stage, and the results will be signed and confirmed by the engineers, and the confirmation process will be verified synchronously with the production plant.
Bubble Mart also said that since February 19, all 129 exchange requests received have been processed and the replacement goods have been sent to consumers.
Nandu previously reported that on January 20, Bubble Mart sold the "SKULLPANDA Night City Series" blind box, which contains 12 regular models and 1 hidden model, with a single blind box priced at 69 yuan and a whole set priced at 828 yuan. Among them, the sampling probability of the hidden blind box "Guardian of the Night" is 1/144.
A number of consumers recently reported on social platforms that the "Night Guardian" blind box drawn in the official channel applied for after-sales exchange due to defects, but the customer service refused to exchange the goods on the grounds of "not matching the genuine product", but Bubble Mart failed to show relevant identification evidence. Some consumers said that after the replacement was fruitless, Bubble Mart returned the courier, but the consumer found that the returned dolls were inconsistent with the sending, and the boxes and cards were not returned.
Until the end of February, consumers received notices from Bubble Mart one after another, saying that "non-genuine products" were "defective products" and could be exchanged for after-sales, but consumers were not informed of the reasons for the change.
Source: Southern Metropolis Daily