The Wool Party, which has a long history, has also achieved outstanding achievements.
About 6 years ago, the live broadcast industry was still in the melee, a live broadcast platform called "See Bar" launched a new activity: as long as the novice anchor registered for 10 minutes of live broadcasting can get 30 yuan red packets, the result of many technical wool parties using black cards to register accounts in large quantities to start broadcasting, while using robots to increase the popularity of the live broadcast room, red envelopes to get soft. The platform declared bankruptcy that year, and of the total investment of 1.6 billion, 1.4 billion was used to issue red envelopes. Two years ago, the more famous wool party action, is the hundred yuan subsidy of Pinduoduo, users can spend 4 cents to charge 100 yuan of phone bills, that night, the wool party has been fighting until dawn, many people rushed hundreds of thousands of Q coins, and some people charged a lifetime of phone bills that can not be used up ...
To this day, whether it is the "slash a knife" link that often jumps out of the family crowd, or the daily life of solitaire buying fruit in the owner group, or the preferential scheme calculated by higher mathematics in the professional wool group, these are reminding us that the matter of wool has long become a national movement.
Dare to openly challenge the national wool party, it is really a matter of courage. But the two leading brands in the VR industry really did just that.
This is the benefit given by PicoNeo3: after the full purchase of the machine, adhere to the sports punch card for 180 days, you can return 50% of the purchase of the machine, but also give away the game currency and peripheral gifts, which is a very affordable benefit for netizens, after all, the current good quality VR all-in-one machine on the market is about 3,000 blocks, can buy at half price is indeed very cost-effective, so a large number of users poured into the mall. Although the official did not publish the data on specific participation in activities, from the perspective of the JD platform, this product has a large number of positive evaluations of activities.
Perhaps because it is not big enough to play, iQIYI Adventure VR has launched a more attractive benefit after the launch of the new Dream Premium Edition: 300 days of punching, full cashback! The "300-day punch card" here refers to the completion of the pick-up within 365 days, which is actually easier to achieve than Pico's 180-day continuous punch, which really ignites the enthusiasm of the wool party, because this is pure earning!
Once the enthusiasm of the wool party is stimulated, the action force is also not to be said, and all kinds of tricks emerge in an endless stream - in order to make the equipment capture the effective movement trajectory to achieve the punch card conditions, there are put the handle on the treadmill, hang on the hanger, and the operation of the rocker, a series of riotous operations make people cry and laugh.
When a product really goes out of the loop, the traffic is really scary. The threshold of the official flagship store of Adventure was about to be stepped on, less than an hour after the appointment was opened, the number of appointments exceeded 40,000, and not long after, this value exceeded 100,000, and at this moment, the number of appointments is still growing rapidly. This even exceeded the official expectations for this event, during which it was replenished several times a week, but each time it was a second empty, like a bottomless pit. There is an episode in the middle that also has to be mentioned, because the epidemic has affected factory production, and the scene of the official encounter in the case of repeated replenishment and empty sales in the case of not very abundant inventory has also been questioned by a small number of users as "hunger marketing", so that the official had to stand up and apologize. To know that the VR industry is complained about by users because of the shortage of supply, this is still the first time.
The Wool Party has taken on a whole new life
The war between VR makers and the wool party continues, but who do you think wins and who loses? In today's era, the line between losing and winning is becoming more and more blurred, and instead there are more and more win-win outcomes.
At present, the epidemic is resurgent, the home culture is constantly being strengthened, people's time to exercise is getting less and less, and playing games while playing cards while playing on VR is definitely the best choice in the current environment, and the interest drive of punching cards is just the reason for users to insist on sports, why not enjoy it?
VR is a very special kind of screen, it is different from TV, computer, mobile phone, tablet these, it is inherently destined to be exclusive, although the exclusive screen is the most relaxed, the most immersive way of leisure, but also the inevitable trend of the future, but the vast majority of users are completely unsuitable to this process, because the vast majority of people contact the first screen is positioned in the shared TV screen, and the metaverse is coming, everyone will create their own role in the metaverse, this is the best time to cultivate the habit of exclusive screen use.
VR manufacturers are racing, and the hardware is just a ticket
Metaverse imagination space is huge, and menacing, Pico and Adventure, as the vr industry two head brands, the biggest task is to occupy the market, because every user in the hands of the all-in-one machine product is the ticket to enter the meta-universe, grasp the control of the entrance, the rules of the meta-universe can be easily left and right.
Pico and Adventure have accumulated strong technical capital in the research and development process of these generations of products, compared to other brands that enter late, this technical barrier is difficult to break in a short period of time, the core reasons are two, the first is a new natural interaction logic, the bottom is a very responsible set of technical algorithms city, can not be established in a short period of time; the second is that the construction of VR content ecology needs to be slowly cultivated. And the two head brands that have technical barriers, it is only natural to start competing for the ownership barrier.
The VR industry is reasonably involuted and develops benignly
Pico and Adventure, dual brands in the VR field to carry out healthy competition, which is a very good trend for the entire industry, on the one hand, VR technology can be reasonably rolled in, accelerate technological progress; on the other hand, the head brand in the market fair competition, so that the situation of the whole vr situation completely open, which is of decisive significance for the further development and expansion of the entire VR content ecology.
In 2010, the mobile Internet is still a new word, whether it is Lenovo, Nokia, or Google in those years to the mobile Internet developers have opened up very attractive conditions, but developers are still afraid to try, and in the next two years, with the popularity of smart phones, almost all developers have been in this market.
From this point of view, the further prosperity of the VR ecology should be fast.