Papa Ma becomes a hated capitalist? Ma Yun's time has passed? Liu Qiangdong's era has arrived?

Text: Three-three

After entering the 21st century, people's lives have changed a lot. The popularity of communication devices such as smart phones and computers, online shopping, and mobile payment have changed people's lifestyles, and these are inseparable from the Internet. The Internet has been closely related to people's lives, and a number of successful Internet companies have emerged in the mainland, such as Ali, Tencent, JD.com, Meituan and ByteDance.

In particular, Alibaba, its Alipay, Taobao, Alibaba Cloud, Ele.me and other products, affect and facilitate our lives all the time. This is inseparable from Jack Ma, the founder of Alibaba, who is undoubtedly very successful. However, I don't know when Ma Yun's image has changed, from the "Ma Daddy" title with closeness in ridicule to the evil capitalist, Ma Yun's personality has collapsed step by step. What is the beginning and end of this?

More than 20 years ago, a young man named Ma Yun founded Alibaba, when smart phones were not yet born, and there were a few people with computers, but at that time, Ma Yun was already planning the future of his Ali e-commerce empire. A few years later, Ma Yun established Taobao, with the popularity of the Internet, the new model of online shopping has gradually been accepted by everyone, and Ali has become the largest e-commerce platform in China. Ma Yun changed people's lifestyles with the two major applications of Taobao and Alipay, and became the richest man himself.

In the years of Ali's rapid development, Ma Yun's fame has also become more and more famous, and he frequently participates in forums and summits to do public welfare and charity. At that time, he had the capital to talk about house prices, and had the capital to say "make the business of the world easier to do", and he was also affectionately called "Teacher Ma" by netizens. Even his Weibo name has always been "Rural Teacher Spokesperson Jack Ma", which is also because Ma Yun was indeed a teacher before starting a business. And after founding Ali, he often called himself Ali's chief lecturer, and netizens were willing to cooperate with Ma Yun.

Ma Yun's account dynamics are also different from other entrepreneurs, and there is rarely a "copper smell". On the contrary, some public welfare activities, education, Taobao customer service composed of special groups, global epidemic development, etc., these bits and pieces of life make netizens attracted by Ma Yun's personal charm. This personal charm includes his career success, his humorous words, and his ordinary appearance but always exudes self-confidence.

A Versailles statement said: "I don't love money, I have no interest in money." "Let Ma Yun successfully go out of the circle and get a very high national degree." At this time, Ma Yun was full of spirit and excellent reputation, and some netizens even said that this was an "era of Ma Yun". So when did Ma Yun's image and reputation appear to be reversed? Probably after he stepped down as CEO of Alibaba.

September 10, 2019, is the 35th Teachers' Day, and it is also the 20th anniversary of Alibaba Group. At the annual meeting, Ma Yun officially announced his retirement and no longer serves as the chairman of Alibaba Group. This was a good thing that he had gone through and hid his merits and fame, but he had never expected that the good reputation he had maintained for more than ten years had slowly changed its taste since this year.

Some netizens found that after Ma Yun's high-profile retirement, he was still the actual controller of Ant Group and owned the largest personal equity of Ant Group. So the name of retirement has essentially not changed, but also let Alibaba brush a wave of existence, after understanding the truth netizens said that how touched they were now how angry.

Over the years, Ma Yun has made movies, played rock and roll, and sang songs with the queen of heaven, so that netizens have experienced how powerful the power of money is. Compared with his previous low profile, he enjoys the dividends brought by money, which is two attitudes, which has also caused a lot of controversy in the outside world.

On November 2, 2020, ant financial executives, including Jack Ma, were interviewed by four major regulators at the same time, and the news that the listing was also urgently stopped attracted attention from the outside world. Ant Group is known as the largest IPO in history, with a valuation of up to $315 billion, which once caused a sharp rise in house prices in Hangzhou. Nowadays, its Huabei and borrowing have touched the regulatory red line and have been suspended from listing, which has made netizens applaud.

Although the emergence of balance treasure and Huabei has facilitated the life of modern people, it is cool to spend money for a while, and the money that seems to facilitate their own life is only to increase the flow of water to capital. Moreover, the advance overdraft is also their own money, and the final demolition of the east wall to make up for the west wall will also lead to a larger and larger funding gap.

Perhaps since Ma Yun spoke out in support of 996, many people have recognized the essence of capitalists. Today's Internet company status quo: every morning at 9 o'clock to work at 9 o'clock in the evening, work 6 days a week, this work system in Ma Yun's mouth is "repaired blessing". So netizens scolded Ma Yun, as the boss, of course, he wants employees 996, but how many employees really want 996?

These two seemingly irreconcilable contradictions eventually evolved into a confrontation between capital and wage earners. "Teacher Ma" usually cares more about the development of young people, and now his capitalist hat is heavy, and when he really faces the interests of employees, he firmly stands with capital. In fact, Ma Yun's personality has not turned over, because as a successful entrepreneur and manager, his personality has always been one, that is, a businessman and a capitalist.

An entrepreneur's public speech is also addressed to successful people who say that "not interested in money" is chicken soup, and real ordinary people who don't know how important money is. Even when Ma Yun once promoted Taobao, the words he said were punching himself in the face, he said that "there is no difficult business in the world", when Taobao has become the largest e-commerce platform in China, he requires merchants to "choose one of the two" between platforms, is this still the original intention?

From the "mentor of the whole people" to the evil capitalists, the suspension of ant listings, the fine of 18 billion yuan for Ali's violation of anti-monopoly, the scandal of Ali's female employees, and the wave of negative news from Ma Yun and Ali. Ma Yun's reputation has changed, the outside world has gradually changed the direction of his wind, the People's Daily ended the "Ma Yun's era" with an editorial, and people can't help but sigh, is the good time that belongs to Ma Yun really passed?

Ma Yun is indeed catching up with the opportunity of the times, his ability and advanced vision have made him, from creating a precedent for Internet e-commerce to promoting the development of mobile payment in the world, he has contributed to it. However, his inconsistencies in the limelight and inconsistent remarks and practices have made his reputation continue to decline.

In fact, there are many successful entrepreneurs of Ma Yun's contemporaries, Pan Shiyi, Shi Yuzhu, Liu Qiangdong, Ma Huateng, these big guys take out one alone, and the business community will tremble three times. Jingdong, which was once said by Ma Yun that "will become a tragedy", also surpassed Ali in revenue last year, and unlike Ma Yun's image decline, Liu Qiangdong has performed well in social responsibility in recent years, and Jingdong alone donated 100 million yuan to Hong Kong, which made many people praise Liu Qiangdong.

And Liu Qiangdong has also appeared frequently in the public eye recently, first spending tens of billions of yuan to acquire Debon Logistics, and then leading Jingdong Technology Group to go public in Hong Kong. All of these will increase the weight of Liu Qiangdong's impact on China's richest man, is the era of Liu Qiangdong coming?