The Ford Raptor of the micro truck class, the power is stronger and the size is wider, how strong is the Changan Star Card PLUS that only sells 50,000?

Last year, the micro-card market ushered in 600,000 new car sales, although the increase still has not accelerated, but in this market segment has evolved a new ecosystem: larger micro-cards with super carrying capacity, is gradually encroaching on the market share of small micro-cards.

That is to say, the future microcard market will be dominated by large microcards.

In 2021, the market share of large microcards is close to 34%, and in 2022, this data will be close to 40% as more new products are promoted. For more micro-card consumers, those large micro-cards that are larger in size, more powerful and more adaptable to the needs of urban transportation must be the first choice for buying a car.

Completely different from ordinary passenger cars, the consumer demand of micro-trucks is to be installed, flexible, convenient, and the price is not high to have a certain degree of entertainment, from the current point of view, the micro-card market can do such a comprehensive model is very small.

A while ago the micro card market has a new car, very valuable for market analysis, Changan Kaicheng launched a typical large micro card, the newly listed Changan star card PLUS priced at 49,900-6.39 million, in the 50,000-60,000 yuan pricing range has a strong competitiveness, according to the currently revealed product information, it can smoothly swallow the medium-sized, small micro-card market downwards, but also smoothly encroach on part of the van market.

Because for more users, this new Changan Star Card PLUS can solve many of their car pain points, new technology, more sufficient materials, larger engines, more reasonable sizes, can attract them.

Reasonable within the big, is the basic literacy of excellent large micro card

The reason why large micro cards are attractive is because users can buy the size and carrying capacity of ordinary pickup trucks with the budget of micro cards, which is very suitable for commercial use and is very attractive to car owners, after all, the car use scene of micro cards is very pure production value.

But the city is either limited in width or height, so it should be based on the design size that does not affect daily traffic.

Its 5360*1780*1995mm body size exceeds that of its class, and its height of less than two meters perfectly avoids most of the 2.2-meter height limit bars, while the 1780mm body width has reached the standard of mainstream compact SUVs.

The 5360mm body length is destined to be very large in the cargo compartment size of changan star card PLUS, with a single row reaching a length of 3320mm and a double row length of 2600mm, which is currently the largest cargo compartment data in the field of microcards.

Large space is a prerequisite for strong ability to pull goods, and the size of Changan Star Card PLUS is reasonablely large, and the use of cars in the city will not be subject to various restrictions, even if it is in and out of the basement, there is no pressure at all.

Strengthen the body structure and carry out the "energy installation" to the end

In fact, many micro-cards are actually a bit of a pull down because of cost constraints, resulting in many users buying micro-cards but cannot load a lot of goods, and there is no point in buying micro-cards without maximizing the value.

The reason why Changan Star Card PLUS has such a large size and carrying space is to carry out the "can be loaded" to the end.

Therefore, Changan Kaicheng has carried out many aspects of optimization, for example, the height of the cargo compartment railing of the Changan Star Card PLUS has reached 38cm, which is higher than the general large micro card, and the purpose is to be able to hold more things.

More things are installed, you need thicker steel plate support, after all, in the past, the most complained point of micro-card users is "feeling unsurable", and they dare not install too many things after a few years.

Changan Star Card PLUS's understanding of the ability to install is actually a little deeper: not only requires more materials for the cargo box, but also requires more requirements for the chassis architecture, because micro-card users often travel with full loads, so users need more sense of security, "excessive materials" and "over-design" The biggest beneficiary is the consumer.

"With 280mm of reinforcement can meet the national standard, Changan Star Card PLUS prefers to use 340mm of reinforcement, is to let users use a few more years, pull a little more goods."

The maximum thickness of the Changan Star Card PLUS cargo box side plate and tail plate is 51.8mm, which is thicker than many large micro cards, and the use of 338 * 86mm size of the reinforcement, this is the most willing to unload the micro card I have ever seen, it is simply running to the pickup truck.

At the same time, the chassis also adopts a 2-vertical and 10-horizontal anti-bending frame design, and the longitudinal beams running through the front and rear are not only thicker, but also wider in size, ensuring the basic rigidity characteristics of the full-load body structure without deformation.

In fact, it always comes down to one point: the role of the micro card is to pull the goods, the characteristics of the long-term Dora goods are destined to be excellent micro trucks must spare no effort in the size of the cargo compartment, steel plate materials, at present, Changan Star Card PLUS is indeed a benchmark.

Can be loaded and can run, two major advantages are indispensable

It is also a problem to install too much to run, so the Changan Star Card PLUS uses a larger displacement engine.

It has 1.6L, 1.8L two engines for users to choose from, in fact, I recommend the 1.8L "high displacement version", there are two reasons, one of which is that this engine is from a higher origin, it has a maximum power of 102kW and a maximum torque of 180 Nm, codenamed 4J18V Mitsubishi technology is not only better power, but also more reliable.

This engine matches aisin manual transmission, will be reliable to the end, long-term high-load operation test is durability and stability, the advantages of this 1.8L engine are obvious, daily use of the performance of low-speed torque, high-speed power reserves and daily maintenance costs, higher reliability of several advantages, for production tools is very important.

In fact, if the budget is enough, I recommend choosing this 1.8L version.

Comfortable and intelligent, making commuting easy and enjoyable

In the past, the micro-card market has not paid attention to comfort, mainly because the cost constraints cannot make more comfortable products, and from the bones, it is still the previous corporate ability.

As a newly designed model, Changan Star Card PLUS fully considers the user's comfort and daily use experience, so the design of the seat is more reasonable, and intelligent technology is also well implanted in it.

For example, in terms of intelligence, it is equipped with a 10.2-inch larger size central control screen, implanted with the projection system of Android and Apple two systems, and the increased interconnected system is more playable.

At the same time, the charging interface has been upgraded, and the charging efficiency of 2.1A has reached the speed of the current mainstream shared charging treasure, which is enough to solve the problem of slow charging.

The most critical thing is that as a "large car" with a size of more than 5 meters 3, reversing and parking have always been the pain points of users, and the reversing image and reversing radar equipped with the original factory can perfectly solve these problems, at least the convenience is better when working.

In fact, these configurations are difficult to see on the micro card in the past, and the Changan Star Card PLUS not only opens the user's pain points, but also demonstrates the effect for the micro card industry.

Of course, in terms of experience optimization in the ride, Changan Star Card PLUS is also careful, the front seat adjustable angle is 20 degrees, and the seat wrapping is better, the daily use of support, comfort is enough, and it also takes care of the rear seat experience, compared to the general micro card rear seat non-adjustable design, Changan Star Card PLUS rear seat has a 15-degree adjustment range, the inclination angle can be made larger, in the limited design conditions to fully take care of the experience of the rear passengers.

It can be seen that compared with the past micro cards, the daily riding experience of changan star card PLUS will not make users suffer so much.

In general, Changan Star Card PLUS, as a product with a low price and completely subverting the existing micro card impression in all aspects, is more attractive to users.

After all, this is a new research and development, design and creation of a micro card for the existing market status quo, so we can see a lot of differences on this car, such as a cargo compartment with more materials, such as a more costless chassis strength performance, as well as a more intelligent cockpit and a more comfortable riding experience, the emergence of these product forces will make this Changan Star Card PLUS more attractive in the field of micro cards.

And some people jokingly call Changan Star Card PLUS is a bird of prey in the field of micro cards, more powerful, larger size, better strength, and more subversive significance, wide-body power large micro card, indeed deserved.

He is the most popular graphic author of the 2017 China Auto Creators Conference; he has been rated as the creator of "Brilliant Pen And Flowers, Turning Stones into Gold" by Yiyi Information; in 2019, he was named the annual automotive influence self-media by UC Automobile, and in 2021, he was rated as one of the top 100 automotive media by Yiche.