The iPhoneSE3 is coming, and the hardware configuration is similar to what the outside world speculated before. The new machine is equipped with Apple A15 bionic chip (a new 4-core graphics processor), a 4.7-inch screen, a 12-megapixel single-camera wide-angle lens at the rear, and a 7-megapixel HIGH-definition lens in the front. In addition, the iPhoneSE3 supports Touch ID, and the design is similar to that of the iPhone8.
In addition to these, iPhoneSE3 has three versions to choose from, namely 64GB/128GB/256GB, and the price is 3499, 3899, and 4699 yuan. From the price point of view, the iPhoneSE3 should be the cheapest 5G mobile phone under Apple. Therefore, after the launch of this new machine, because of the low price, it has also been hotly discussed by the outside world.
But for consumers, there is a question to be figured out: What exactly makes Apple necessarily release a new machine like the iPhone SE3? If you understand the logic, you actually understand the user group of iPhone SE3. So, I'll talk to you specifically from a personal point of view.
Reason one: There are still many people who use iPhone6s, iPhone 7, and iPhone8
From the information given at Apple's spring conference, you should be able to see that the comparison object of iPhone SE3 is the iPhone6s, iPhone 7 and iPhone 8. According to the results shown by Apple, the A15 bionic chip used by the iPhone SE3 is 1.8 times faster than the iPhone 8 in terms of CPU, 3 times faster than the iPhone 6s, and 2 times faster than the iPhone 7.
Therefore, purely from the performance point of view, the iPhone SE3 should be able to attract users of older models such as handheld iPhone6s. In addition, there are still many people in the market who are still using iPhone6s, iPhone 7, and iPhone8. The emergence of iPhoneSE3 is to a certain extent to let these old model users replace the new machine. After all, the starting price of the iPhone SE3 is not high, and it can experience Apple's A15 chip and 5G network.
Reason two: taking the iPhone SE3 continues to put pressure on the Android camp
The game between Apple and Android mobile phone manufacturers has not stopped, and even Apple has embedded the function of Android migration data to the iPhone in the iOS system. However, in order to further attract Android users to the iOS camp, in addition to a certain performance in terms of functionality, it is actually a direct approach to launch an iPhone with a more competitive price.
In contrast, the iPhone SE3, this mobile phone has shown a strong purpose in terms of design, price setting, or hardware configuration. In particular, Apple's A15+5G network, with a starting price of 3499 yuan, is equivalent to throwing a "bomb" to the Android mobile phone camp and putting greater pressure on the Android camp.
Then, the iPhoneSE3 is likely to capture the favor of some Android users with its classic design, the advantages of the iOS system, and the performance of the A15 chip.
Reason three: If the mini version of the iPhone is canceled, Apple needs a small-screen model to take over the baton
Previously, there was news that the iPhone 14 series would cancel the mini version. Assuming that this news has a certain degree of credibility, it indicates the failure of Apple's iPhone mini product line. Of course, after the failure, Apple still needs a small-screen model as a support to reduce the threshold for consumers to enter the iPhone. There is no doubt that the existence of the SE series models has another meaning.
Moreover, according to the configuration of the iPhone SE3, it is more in line with the actual needs of ordinary consumers than the iPhone 12mini and iPhone 13mini. Therefore, behind the release of SE3 does not rule out such a factor to consider.
In summary, Apple's logic in the iPhone product line is basically very clear. At the same time, with the emergence of the iPhone SE3, it also means that the experience qualification of the iOS system has been reduced again, and it is estimated that it will add a heavy amount to the revenue of Apple's software ecosystem. Speaking of which, let me ask you: Do you start an Apple phone like the iPhone SE3? Tell us why.