With the arrival of March, the annual 315 party will also meet with us on time, each 315 party will expose a lot of products and brands that are closely related to our lives, and this evening party, known as the "Black List Oscar", has also become a vane for reform, progress and development in all walks of life, and this year will naturally be no exception.
Recently, the China Consumer Association released the "2021 National Consumer Association Organization Acceptance of Complaints Analysis Report". Among the specific product complaints, the top five complaints were food, clothing, automobiles and parts, communication products and shoes. Among them, there were as many as 41624 complaints about automobiles and parts, second only to food and clothing, ranking third in the complaint list, and the number of complaints was more than 7,000 more than last year, up 19.28% year-on-year.
Among the service complaints, the top five complaints are commercial Internet services, training services, catering services, network access services and beauty salon industries, of which training services and education services have increased year-on-year.
According to the data, it is not difficult to see that the goods and services with the largest number of complaints cover industries such as "clothing, food, transportation, entertainment" and so on, before the official arrival of the party, we may wish to briefly guess which brands will be listed this year, which industries will be on the list?
New energy vehicles
The car can be said to be the old face of the 315 party, as can be seen from the above, the number of complaints about the car is second only to food and clothing, of which the after-sales service complaints against cars increased by 17.5% year-on-year; complaints about the quality of auto parts increased by nearly 60% year-on-year.
One of the most enjoyable is the brand brake incident that caused a big fuss at the Shanghai Auto Show last year, when a young woman wearing a white short sleeve printed with a brand logo and brake failure suddenly stood on the roof of the car and shouted "brake failure", which attracted countless media onlookers, and then the woman was forcibly taken away from the scene.
With the explosion of this incident, the reputation of this car company on the Internet is also plummeting, and many netizens see the news of the failure of the brakes of a certain car and think of a car company for the first time. However, with the fermentation of time, fewer and fewer people talk about this incident, but unfortunately, the lady who tried to defend her rights at the auto show was sued by the car company for reputation infringement and claimed 5 million yuan, and there is still no follow-up.
In addition, another car company's "lock electric door" incident has also set off a lot of waves in the car circle, according to relevant reports, many car owners have reflected that their cars after the OTA upgrade, the mileage has appeared "in half" situation, the actual endurance is around 200 kilometers. According to the speculation of netizens, the reason why car companies limit the charging limit and power consumption of car batteries is to reduce the heat generated by the vehicle when driving, thereby reducing the probability of the vehicle's naturalness.
In the face of this operation, almost all the owners of the recruits are very angry, and what makes them even more dissatisfied is that since the incident was exposed, the car company has not made a relevant reply, it seems that the car company may really "guarantee" the 315 party this time.
On the whole, most of the complaints about automobiles in the past two years are around new energy vehicles, with the rapid development of new energy vehicles, their sales continue to rise, battery spontaneous combustion, brake failure, false publicity and other problems are getting more and more. To a certain extent, this is due to the shortcomings of the Internet to amplify enterprises, but the fundamental reason is that some enterprises are not careful enough in the production of vehicles, and more consumers and relevant departments are also needed to intervene in joint supervision.
E-commerce live streaming
With the rise of the trend of live broadcasting with goods, more and more "Internet celebrities" have chosen to make money, and for a time the way of Internet celebrities + live broadcasting has become a traffic and wealth password. But everything develops too fast will bring many hidden dangers, the most obvious is the management problem. Live broadcasting with goods has developed rapidly, but the corresponding management has not kept up, which has led to chaos in live broadcasting with goods, and there will often be some illegal and disorderly things such as selling fake goods, brushing orders, and fraud.
Marx once said: "If a thing has 10% profit, it can make people crazy, 50% profit can make people desperate, 100% profit can make people desperate, 300% profit can make people ignore all laws." This sentence is most appropriately used in these "net red anchors" who sell copycat products.
According to data from the China Consumers Association, there were more than 15 million rights protection complaints related to e-commerce live broadcasting in 2021, an increase of 24.1% year-on-year. Among them, the main complaints of consumers can be divided into: product goods are not on the board (that is, copycats), false publicity and after-sales rights protection is not available.
For example, last year, there were a number of domestic home appliance injuries caused by cottage appliances, these cottage appliances in order to further reduce costs, in the product parts of the hands and feet, and even with scrapped home appliance parts for assembly. According to incomplete statistics, the current sales volume of cottage home appliances in China accounts for almost half of the entire market, making many brands and consumers "bitter for days".
Counterfeit kitchen and bathroom appliances and home appliances are very harmful, for local genuine agents, it is malicious competition to disrupt the market order, for brand manufacturers to infringe the brand's legitimate intellectual property rights, for consumers, spend money to buy fake goods, but when protecting rights can not find a shadow, and even caused a lot of tragedies, especially major safety accidents.
As for why the sales of cottage home appliances will be so high, the first is because the price is half or more cheaper than traditional large-brand home appliances, and secondly, because there are many "net red anchors" who bring goods to these black-hearted manufacturers with conscience, and consumers are easy to fall into the scam.
More importantly, many consumers find themselves deceived, and they want to complain but it is difficult to get a solution. For example, a consumer in Hangzhou received two gas stoves that were fakes, and when he wanted to apply for a return, the platform said that the store had been punished, and finally could not do it.
In addition to home appliances that may threaten the personal safety of consumers, there are also many cottage mobile phones, cottage cosmetics, cottage wine, cottage shoes and other products that continue to damage our rights and interests, which also has a part of the "force" behind the live broadcast of goods. Therefore, at this year's 315 evening party, Xiao Lei believes that live broadcasting with goods is also likely to become the object of key criticism and rectification.
Food catering
As the saying goes, the people take food as the sky, and diet is the most important link in our daily life, so since the 315 party was held, the negative news about diet has never stopped, and problems such as various cottage foods and catering quality have emerged in an endless stream. Among them, the number of complaints about the quality of catering increased by 23.3% year-on-year, which is the most concerned issue for consumers, which is consistent with the negative news performance of catering.
To briefly summarize the negative news of all the catering industry in the past year, it can be roughly divided into: foreign bodies in food, copycats, unqualified health, shoddy charging, false publicity, excessive marketing and so on.
Take the recent exposure of a coffee brand with cockroaches as an example, before this incident, a coffee brand has actually appeared in the negative news of driving the police at the door, the company's response at that time was "a misunderstanding", but its apology is full of arrogance and indifference, so for the company's official response, consumers do not buy it, using white flowers and throwing eggs to vent their anger.
According to the data of the complaint platform, there were more than 2,700 complaints about the coffee brand in 2021 alone, including not only food safety, poor service, system failure, non-refund and other issues, but also complaints about disguised customers. After each hot search, its official Weibo will specifically apologize and respond, but it is often complained by netizens that it is perfunctory and insincere.
According to the video submitted by the B station up master @ insider picket bureau, in addition to a coffee brand mentioned above, many well-known domestic catering enterprises also have problems such as food quality.
In general, although the food and catering industry has always been in the hot area of consumer complaints, but it has not been well resolved, perhaps at the 315 evening, the relevant governments and institutions will give a solution that makes consumers more satisfied.
internet
Looking at the 315 evening party in recent years, it is not difficult to find that with the rising penetration rate and penetration rate of the Internet, the problems and chaos related to it have also come, and the Internet is also high in daily consumer complaints.
According to the above statistical data, it can be seen that in the service category complaints, as many as 1044861 Internet service complaints ranked second with a proportion of 9.83%, and in the specific service complaints, the number of complaints about Internet services was 63730, ranking first with a growth of 6.77%.
Looking at the Internet chaos that was previously criticized by name, the main issues involved can be roughly reduced to two categories: false advertising chaos and privacy protection and information security issues.
In fact, just last week, the Ministry of Industry and Information Technology held a meeting on regulating app recommended downloads, clearly stating that when users browse the content of the page, they must not automatically or force download apps without user consent or active selection; when recommending downloading Apps, they should provide obvious "cancel" options at the same time.
Although the Ministry of Industry and Information Technology has repeatedly stated that Internet companies are not allowed to read the privacy of users without authorization, many Internet companies still choose to take risks, especially in the case of law enforcement and relatively low costs of violations, many enterprises prefer to bear the cost of violating the law, which directly leads to the endless chaos of Internet advertising, although it is repeatedly named, it is still impossible to completely eliminate it.
Therefore, at this year's 315 evening party, Xiao Lei believes that there will still be many Internet companies that will be named and criticized, but the actual effect in the end depends on whether the enterprises can change their mistakes, not just temporarily avoid the limelight, and so on.
The development of the industry needs more people to supervise
It is not difficult to see that there are still a large number of problems related to product quality, health and safety, data privacy leakage and other issues in the society today, from an objective point of view, the growth of national income can not catch up with the growth of national demand for high-quality products, the lawn's pursuit of profits by businesses, and the weak ability of middle-aged and elderly consumers in some bottom-line cities to identify counterfeits, but from a subjective point of view, the reason why products will frequently have problems is due to insufficient supervision and insufficient punishment by relevant departments.
Although the 315 party can break through at a fixed point and let a brand be boycotted by consumers in a short period of time, it does not have the right to enforce the law, resulting in many scenes repeatedly, or "pressing the gourd to float the scoop".
In recent years, every 315 evening party black curtain exposure has played a catalytic role in safeguarding consumer rights and interests, standardizing industry order, and improving laws and regulations to a certain extent, under the heavy blow of supervision, major industries are also constantly rectifying, developing in a standardized, orderly and healthy direction, but perhaps we should think more about how we, as ordinary consumers, should promote these enterprises to rectify it?
Annual leave. I don't know which companies will "eat their own evil consequences" under the mirror of 315 this year?