With the rapid progress of China's automobile industry, have you ever thought about whether the comprehensive design of today's Chinese brand models can be recognized by global consumers? Master Horn finally found the answer through information search. This is not a random idea of the horn master, but an oral account of a heavyweight design master in the car industry.
The master, Frank Stephenson, was one of the most important tasks in the automotive design world, having worked on important models such as Ferrari, BMW, MINI, Maserati, McLaren, Fiat and Alfa Romeo.
In the past few years, China's auto industry has gradually transformed from a global laughingstock to an industrial giant, which is the fairy tale of the "Ugly Duckling" version. Frank Stephenson analyzes how China's auto industry has developed rapidly in 30 years, and what truly innovative works are commendable.
Stephenson said: "When you think about it, you will find the fascinating part of it. The speed at which China's auto industry is developing is unexpected. If we look back, there was no auto market in China in the 1960s, not to mention the auto industry. At that time, the United States and Europe were two competing regions in the global auto market, and the Chinese auto market still took inspiration from the Soviet Union, which helped China to establish a driver's license system at night, but because the people had no money, they had no interest in cars. ”
Since the 1990s, China's automotive industry has begun to develop rapidly. After decades of unremitting efforts and trial and error, in terms of design, China's automobile industry has also started from the cottage, copying other people's designs to enrich the product line. Now that the 21st century has arrived, China's automobile industry has undergone very important changes, and Chinese automakers hope to impress the people and even global consumers with the most innovative designs while reducing manufacturing and design costs
It seems to have pressed the fast-forward button during this time, and it took more than 20 years for China to become the world's most popular car market, with the United States, Europe and even its Asian neighbor Japan, and their automakers signing partnerships with Chinese car companies or investing in China (Tesla), in order to compete for this valuable market resource.
Stephenson said that China's auto industry has gone through three periods, namely the 2000 copycat period, the 2010 development period and the 2020 modern period. Among them, the Shanzhai period is from 2000 to 2010, which is the early stage of China's automobile industry. Stephenson said that the S CEO of the double ring copied the BMW X5, the double ring small noble copyed the smart and the Lifan 320 copycat the MINI, of course, there is also a "design splicing" behind it, such as byddy S8, the front of the car cottage Mercedes-Benz SL/SLK, the tail cottage Renault Megana and so on.
In the 10 years from 2010 to 2020, China's auto industry has entered a period of rapid development, but there are still many car companies that cannot be separated from the cottage design, such as the land wind X7 and Zotye SR9. Of course, during this period, there were also car companies that took the original design route, which was Chery, who hired Pininfarina to design for the Chery A3, and the subsequent market performance of this car was enough to prove that the design was quite successful.
In 2020, the Chinese auto market entered a modern period in the design industry, during which the Chinese market emerged with many original design concepts that look very fashionable, such as Trumpchi GS8, BYD Han and Dolphin, as well as some Geely products and Lynk & Co 03. Among them, the development of Hongqi Automobile is impressive, and the L5, H9 and S9 (concept sports car) have attracted high attention from global consumers.
In addition, China's automotive industry began to develop rapidly on the road to electrification, and various price point products were launched, from the low-priced Wuling Hongguang MINI EV to the Great Wall Euler with its full personality. At this moment, there are also many new car-making forces in the Chinese auto market, among which in terms of design dimension, Weilai Automobile absolutely occupies a pivotal position.
Corner Master Summary:
Frank Stephenson's interpretation of the design of China's automobile industry is 15 minutes long, and indeed points out the shortcomings on the road to the development of China's automobile industry, and the excessive design of the cottage will not allow car companies to have long-term development, and only innovative changes will go further. What do you think about this, welcome to leave a message in the comment area.