Taking the Mercedes-Benz C-Class as an example, after the replacement of the new car, only the Beijing Mercedes-Benz C-Class provides a standard version, and the overseas market has been cancelled.
In the domestic market, BBA is a first-line luxury brand, while Mercedes-Benz is naturally among the best in the first-line. Not long ago, based on our latest understanding, Mercedes-Benz announced sales for the whole year of 2021, and the global market delivered more than 2.4 million new cars, including passenger cars at all levels and light commercial vehicles.
It looks like a lot, but in fact, this data is down 5% compared with 2020, which is equivalent to about 130,000 fewer vehicles. In this regard, Mercedes-Benz officials said that the decrease in sales is mainly due to the tight supply of raw materials, that is, the shortage of semiconductor supply.
Among them, the Chinese market contributed 758863 vehicles and remains the largest single sales market for Mercedes-Benz. For example, the Mercedes-Benz S-Class, with global sales of 87,064 units, of which the Sales volume in the Chinese market accounts for 35.5%, and the flagship sedan is extraordinary. There is also the higher-end Maybach, which can basically sell more than 900 new cars per month.
But at the same time, Mercedes-Benz new energy is slightly weak, the main domestic model Mercedes-Benz EQC only sold 5411 vehicles last year, even if the new Mercedes-Benz EQE and EQS were later launched, sales in a short period of time still can not meet the requirements.
Do not turn the loss of the business, only make money for rich people, has always been, Mercedes-Benz cars are doing this, don't look at the new car sales less, but earn not a lot.
According to Mercedes-Benz's 2021 financial report, last year's net profit was 23.4 billion euros, which is equivalent to 5.85 times the 4 billion euros in 2020.
Although Mercedes-Benz experienced a chip shortage and factory shutdown in 2021, it did not earn less in the end, which was mainly due to the growth of sales of high-premium products such as Mercedes-Benz S-class and Mercedes-Benz G-class, which led to a 26% increase in the profit of single vehicles, with an average of about 49,800 euros per vehicle, equivalent to 340,000 yuan.
Written in the end: In 2021, the annual sales of BMW Brilliance surpassed that of Beijing Benz, but Mo panic, centennial Mercedes-Benz naturally has its own abacus in mind.